BLACKPINK continues to cement their legacy as global K-pop icons! The iconic girl group’s “DDU-DU DDU-DU” MV has officially reached over 2.3 billion views!

‘DDU-DU DDU-DU’ MV Reaches New Milestone on YouTube

On May 10, the music video for their smash hit “DDU-DU DDU-DU” officially surpassed 2.3 billion views on YouTube. This historic milestone also comes nearly six years, 10 months, and 25 days after its original release on June 15, 2018 at 6 p.m. KST.

With this achievement, BLACKPINK becomes the first K-pop group in history to reach 2.3 billion views on a single music video. Among all K-pop artists, they are second only to PSY, whose viral hit “GANGNAM STYLE” holds the top spot.

“DDU-DU DDU-DU” is also widely recognized as a defining track in BLACKPINK’s career, known for its powerful choreography, fierce visuals, and signature blend of hip hop and pop. The music video also played a pivotal role in boosting their international popularity and remains one of the most viewed K-pop videos of all time.

The Future for BLACKPINK

In related news, BLACKPINK is reportedly in the final stages of preparing a highly anticipated new album, with multiple music industry insiders hinting at a June release. Sources have also shared that all four members—Jisoo, Jennie, Rosé, and Lisa—have adjusted their personal schedules to fully prioritize group promotions.

From recording new tracks to shooting concepts and filming music videos, the members are also said to be actively participating in the creative direction of the album. Their hands-on involvement is also generating significant buzz and speculation about the group’s new musical style and visual concepts.

As BLACKPINK gears up for this major comeback and celebrates yet another YouTube milestone, fans around the world—BLINKs—are also more eager than ever to see what the record-breaking group has in store next.

Congratulations once again to BLACKPINK!