Ferragamo has found its new global ambassador. NCT member Jeno was chosen to represent the Italian luxury brand in its upcoming international campaigns.

NCT’s Jeno Named Ferragamo’s First Global Male Ambassador

The official Ferragamo Instagram account confirmed the news with a new image of Jeno.

“Ferragamo is pleased to announce K-pop artist Jeno Lee as the brand’s first global male ambassador,” the caption reads. “This partnership seals the relationship between Ferragamo and Jeno, who have started building ties prior to this announcement.”


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The post also shares a statement from the brand’s Creative Director Maximilian Davis who is thrilled to be working with the NCT member.

We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo,” Davis said.

Lee Jeno admits that he is already hyped up about the collaboration.

I am very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us!'” the NCT Dream member said.

Being the first global male ambassador for Ferragamo is certainly a great honor for Jeno. Needless to say, fans are already looking forward to the new campaigns.

It’s no surprise that Jeno was chosen by Ferragamo. He started out as a child model before becoming a trainee for SM Entertainment. Lee Jeno is also the first K-pop artist to open for a New York Fashion Week show when he walked for Peter Do’s spring 2023 collection show.

In related news, fellow NCT member Doyoung was recently announced as the new ambassador for Dolce & Gabbana.

“I’m truly excited to become part of the great Dolce & Gabbana family. I feel a strong connection that I think can give rise to a powerful synergy between me and the brand. I’m really looking forward to seeing what Dolce & Gabbana and I will create together,” Doyoung said of the collaboration.