aespa Member Winter is officially the new face of New Balance Korea!
New Balance Korea Unveils aespa’s Winter Promotional Photos
On October 4 KST, The E·Land Group, the parent company of New Balance Korea, proudly announced that aespa’s Winter has been selected as the new muse for the brand. This exciting partnership introduces Winter as the face of New Balance’s upcoming campaigns, adding to her already impressive portfolio in fashion and music.
Coinciding with the announcement, ‘New Balance Korea’ launched its new winter campaign titled “Time to Winter”. As part of this campaign, Winter showcases the brand’s signature “New Balance Active Short Down Jacket”, an essential for the colder months. In addition, Winter sports the sleek “Glossy Ribbon Duffle Bag in Silver”, a highlight of the new “Glossy Collection”, which is set to be fully unveiled later this month. Her involvement in the campaign emphasizes New Balance’s focus on modern, stylish, and functional outerwear, making Winter the perfect ambassador for the collection.
aespa’s Busy Year
While Winter captivates fans with her brand endorsements, aespa is also gearing up for their highly anticipated comeback. The group recently dropped the first teaser for their upcoming mini-album ‘Whiplash’, slated for release on October 21 at 6 p.m. KST. Fans are eagerly awaiting new music from aespa, who have continued to push boundaries in the K-pop industry with their futuristic concepts and captivating performances.
In addition to their musical endeavors, aespa has also been making waves with their “2024-2025 “SYNK : PARALLEL LINE” Live Tour”. Following the success of their Asian shows, the group is set to expand their tour to North America and Europe. The North American leg will kick off in Seattle on January 28, 2025, followed by stops in major cities such as Oakland, Los Angeles, and Mexico City. After wrapping up in North America, aespa will head to Europe in March 2025, with performances scheduled in cities like London, Paris, Amsterdam, Frankfurt, and Madrid.
The tour announcement has generated immense excitement among global fans, as aespa continues to establish themselves as one of K-pop’s leading groups. With Winter’s growing influence in both the fashion and music worlds, and aespa’s expanding global presence, the group’s impact continues to rise. From Winter’s partnership with New Balance to their highly anticipated comeback and global tour, aespa is set to dominate both industries in the months ahead.