ATTRAKT is set to embark on a promising venture in collaboration with JTBC for a new girl group project. The announcement signals a positive turn of events for the entertainment company. This comes after ATTRAKT faced challenges related to the FIFTY FIFTY dispute but is now determined to move forward with its plans for a fresh girl group, which will be formed through an audition program.
ATTRAKT’s New Girl Group Project Still Moving Forward
On October 20, it was reported that ATTRAKT is actively engaged in negotiations for a collaborative effort with JTBC to oversee and produce the audition program for the new girl group. The discussions are currently underway, hinting at an exciting partnership that could bring a wave of new talent to the K-pop scene.
Despite past legal complications stemming from exclusive contracts with FIFTY FIFTY members, ATTRAKT has managed to overcome these obstacles. The court’s initial trial rejected the members’ plea for an injunction against the validity of their exclusive agreements. Furthermore, one of the members, Keena, opted to discontinue her lawsuit and return to the agency. This marks a significant development in ATTRAKT’s journey to build a strong foundation for their upcoming girl group.
https://twitter.com/attraktaudition/status/1698350179269980309
ATTRAKT has also been successful in attracting substantial investments from abroad, engaging in productive discussions with overseas investors who have displayed a keen interest in the upcoming girl group project. They have received an impressive influx of over 1,000 demo songs from international sources, demonstrating the global allure of their venture.
Having previously announced their objective to debut the new girl group in the upcoming year, ATTRAKT has drawn the K-pop industry’s attention and anticipation. The community is now eagerly awaiting the unfolding of this endeavor, curious to witness if ATTRAKT can once again establish a success story for a small entertainment agency. The collaboration with JTBC adds an extra layer of excitement, highlighting the potential for an impactful and dynamic project in the world of K-pop.