BLACKPINK Jennie recently faced significant backlash after a video titled “A Moment in Capri with Jennie” was released on her official YouTube channel. In the video, Jennie appears to be smoking an e-cigarette indoors while getting her makeup done, with a staff member nearby. This incident quickly spread online, leading to widespread disappointment and criticism from netizens.
The controversy intensified because smoking indoors is already considered problematic, but Jennie’s actions were seen as particularly inconsiderate due to the presence of a staff member. Additionally, past controversies involving her, such as allegations of school bullying and abuse of her position, resurfaced.
BLACKPINK Jennie sparked a heated debate over receiving heavier criticism compared to other K-idols
Comparatively, other idols like EXO’s D.O. and Lim Young Woong have faced indoor smoking scandals in the past. However, they received more sympathetic responses from the public. Back then, D.O. and Lim Young Woong were fined for smoking indoors but had strong fan support. Lim Young Woong’s case, in particular, highlighted privacy invasion as he was filmed smoking in a waiting room while changing clothes.
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In contrast, Jennie and Ji Chang Wook’s incidents have escalated into accusations of inconsiderate and abusive behavior. Both were criticized for smoking indoors in front of staff members or fellow actors. As a result, fans have raised questions about their respect for others in shared spaces.
Jennie’s agency, Odd Atelier, apologised on July 9, stating, “We sincerely apologize to everyone who felt uncomfortable due to Jennie’s behavior in the content released on July 2.” They added, “Jennie is reflecting on her actions of smoking indoors and causing inconvenience to other staff members. She has also directly contacted the staff present at the scene to apologize. We apologize to the fans who felt disappointed and promise to show a more mature and better side in the future.”
This incident has sparked a debate among Korean netizens about whether Jennie is being unfairly criticized compared to D.O. and Lim Young Woong. While some argue that Jennie faces harsher criticism, others point out that D.O. and Lim Young Woong also received severe backlash at the time.
The scrutiny of idols’ behavior underscores the high standards the public holds for them. Incidents like these reveal the intense pressure on celebrities to maintain a perfect image. As the industry evolves, it is crucial to balance holding idols accountable and understanding their human fallibility.