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BLACKPINK Jisoo is New Official Tommy Hilfiger Ambassador

BLACKPINK’s Jisoo has been appointed the new official Tommy Hilfiger ambassador, marking another significant milestone in her fashion journey.

BLACKPINK Member Jisoo Announced as New Official Tommy Hilfiger Ambassador

Announced on October 22, the partnership welcomes Jisoo as the face of Tommy Hilfiger’s 2024 fall campaign, which emphasizes a blend of classic American style with modern elegance.

Jisoo expressed her excitement about the collaboration, sharing, “Partnering with Tommy Hilfiger feels like a dream come true. I’m thrilled to collaborate with the New York icon Tommy Hilfiger as I am walking my own path.”

She added that the collection’s blend of femininity and contemporary design resonates deeply with her personal style, making it an ideal partnership. Known for her fashion-forward sensibility, Jisoo’s personal style has made her a natural fit for high-profile fashion collaborations, and this venture with Tommy Hilfiger showcases her ability to bring both sophistication and approachability to the brand.

Tommy Hilfiger also expressed enthusiasm, emphasizing that Jisoo’s “confidence, tranquility, and powerful presence in the vibrant K-pop scene” align perfectly with the brand’s identity. “Jisoo is the perfect ambassador for Tommy Hilfiger’s new classic collection, and we are delighted to welcome her to our Tommy family,” the brand added. The campaign’s message highlights Jisoo’s poise and individualism, celebrating her as both an artist and a global fashion icon.

The campaign’s release includes a visually stunning photoshoot of Jisoo wearing the Autumn/Winter collection against the backdrop of New York City’s bustling streets. Through a mix of tailored jackets, iconic denim pieces, and modern accessories, Jisoo personifies the collection’s theme: classic American style reimagined with a contemporary edge.

The visuals not only elevate the campaign but also reinforce Tommy Hilfiger’s commitment to global influence by tapping into the ever-evolving fashion sensibilities of the K-pop world. Fans eagerly anticipate seeing more of Jisoo’s collaboration with the brand as she continues to make waves in the fashion industry.

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