BLACKPINK Lisa, CELINE’s global ambassador since 2020, has reportedly parted ways with the luxury brand. This news follows her recent high-profile fashion appearances and the release of her latest solo single, “ROCKSTAR,” under her own label, LLOUD.
BLACKPINK Lisa appears to have ended her tenure as CELINE’s global ambassador, amidst her recent fashion and music ventures
On June 29, K-Media revealed that Lisa ended her three-year tenure with CELINE, a prestigious French luxury brand under LVMH. Sources close to the commercial contract confirmed her departure, noting that rumors began circulating after her appearance at a Louis Vuitton show in March.
BLACKPINK’s Lisa looks opulent for CELINE. pic.twitter.com/r0pU9Zput5
— Pop Base (@PopBase) October 27, 2023
Lisa joined CELINE in September 2020 and actively participated in their global promotional campaigns. She featured prominently in their fashion shows throughout 2022 and 2023. Despite inquiries, CELINE has not provided official comments on their contract status with Lisa.
Adding to the buzz, Lisa’s rumored relationship with LVMH heir Frédéric Arnault has also been in the spotlight recently.
Lisa’s current activities
Recently, on June 27, Lisa made a dynamic comeback. She released her first single in three years, “ROCKSTAR,” under her independent label LLOUD. This marks a significant milestone since her solo debut in September 2021 with the single album “LALISA,” which broke records as the first female artist in South Korea to sell 736,000 copies in its debut week. The lead single’s music video also became the most-viewed by a solo artist on YouTube within 24 hours.
Following the success of “LALISA,” her viral hit “MONEY” further cemented her status as a sensation, becoming the longest-charting song by a female K-pop soloist on the US Billboard Hot 100 and the UK Singles Chart.
Additionally, Lisa is set to make her acting debut in the HBO series “The White Lotus,” scheduled for 2025. She has also been in the spotlight for collaborations with artists like Destiny Rogers, DJ Snake, and Rosalía, showcasing her vibrant presence in the music industry and generating excitement for her future endeavors.