All four members of BLACKPINK have officially extended their contracts with their original agency, YG Entertainment, for future group activities, putting an end to the speculation surrounding the acclaimed K-pop sensation’s future.
On Wednesday, December 6, YG Entertainment announced that they’ve successfully secured exclusive contracts for group endeavors with Jisoo, Jennie, Rosé, and Lisa. A representative from the label emphasized that this decision was reached after thorough discussions and is founded on a deep sense of trust between the parties involved.
YG Entertainment said on the 6th, “After careful discussion with @BLACKPINK, we signed an exclusive contract for group activities based on strong trust.”
As a result, #BLACKPINK will not only release new albums but also go on a huge world tour with YG's support.
Yang Hyun-seok,… pic.twitter.com/MqcpDWQGfv
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) December 6, 2023
“After careful discussions with BLACKPINK, we signed exclusive contracts for group activities based on deep trust,” YG Entertainment said, according to a Soompi report.
Furthermore, Yang Hyun Suk, the executive producer at YG Entertainment, expressed his joy in continuing the collaborative journey with BLACKPINK. He said: “BLACKPINK will continue to do their best to shine even brighter in the global music market as artists representing not only our agency but also K-pop, and we send our unwavering support and faith for their future steps.”
YG: “BLACKPINK will continue to do its best to shine even brighter in the global music market as AN ARTIST REPRESENTING NOT ONLY OUR COMPANY BUT ALSO K-POP.
We send our unwavering support and faith in their actions.”#BLACKPINK #블랙핑크 @ygofficialblink @BLACKPINK pic.twitter.com/5eTemn43TF
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) December 6, 2023
According to South Korean media reports, the contract renewal will see the quartet release new music and hold another large-scale world tour soon.
BLACKPINK still in our area
While the renewal covers group activities, there has been no official announcement regarding the members’ solo pursuits yet.
Since the quartet’s original contract with YG Entertainment expired in August, there’s speculation that the members would pursue individual activities with other agencies. To recall, there were reports claiming that Lisa will be signing with an American agency, while Jennie and Jisoo will allegedly set up their own labels. Notably, these reports also included deals that allegedly promised business and promotional opportunities for the artists outside of their K-pop activities.
Although there’s no news about the members’ contract for their solo activities, the latest news concludes months of uncertainty about BLACKPINK’s future as a group.
Since their debut in 2016 with hit singles like “Whistle” and “Boombayah,” BLACKPINK has risen to become one of the most commercially successful female acts in the K-pop industry.
Furthermore, they also made history as the first K-pop act to headline the renowned Coachella music festival in the United States, solidifying their global influence and popularity. Recently, the members were also awarded with honorary memberships in the Order of the British Empire.
Featured image: Jisoo, Lisa, Rosé, and Jennie pose after their Coachella performance. Credit: Facebook/BLACKPINK