Byun Woo-seok has proved yet again that he is a force to reckon with. The “Lovely Runner” star has just been confirmed as the new face of Cartier.
‘Lovely Runner’ Star Announced as New Face of Cartier
On November 22, luxury brand Cartier announced that actor Byun Woo-seok has joined its prestigious lineup of ambassadors. Known for his versatility and sophisticated style, Byun Woo-seok is set to embody the creative freedom and individuality that Cartier champions in its designs and philosophy.
Expressing his excitement, Byun Woo-seok shared, “I am happy and excited to join Cartier as an ambassador. I am honored to be working with Cartier, a brand that has continuously challenged creative boundaries across eras while presenting timeless and elegant designs imbued with craftsmanship.”
Byun Woo-seok’s journey to becoming a global icon is as remarkable as it is inspiring. Starting as a fashion model, he transitioned to acting with his debut in the 2016 drama “Dear My Friends.” His career also soared this year with his standout role as the lead vocalist and top actor of the fictional band Eclipse in the tvN drama “Lovely Runner.” His portrayal created what fans are calling the “Byun Woo-seok Syndrome,” with his songs from the drama charting on domestic platforms and even Billboard, showcasing his multifaceted talent.
Building on this momentum, Byun Woo-seok successfully completed his 2024 Asia Fan Meeting Tour, ‘Summer Letter,’ spanning eight cities and 12 sold-out performances. The tour also further cemented his status as a beloved figure both in Korea and internationally.
As Byun Woo-seok steps into his role as Cartier ambassador, fans can also anticipate a series of campaigns and events that blend his innate elegance with Cartier’s storied heritage. This collaboration also underscores his growing influence in fashion and entertainment, and it’s clear that Byun Woo-seok’s star is only set to rise further.