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G-Dragon ‘TOO BAD’ is 2nd Song to Achieve PAK in 2025

BIGBANG’s G-Dragon has once again proven his remarkable influence on the music industry with the release of his new single “TOO BAD” featuring the soulful Anderson .Paak. The song has just become the second song to achieve a perfect all-kill or PAK in 2025.

‘TOO BAD’ By G-Dragon Becomes 2nd Song to Achieve PAK in 2025

According to Instiz’s iChart, the track has completely dominated the Korean music charts. In this groundbreaking achievement, “TOO BAD” secured a perfect all-kill, becoming only the second song in 2025 to reach this milestone following IVE’s “REBEL HEART.”

Achieving a certified all-kill in Korea is an extraordinary accomplishment. To earn this title, a song must reach No. 1 on numerous influential charts, including Melon’s daily and Top 100 charts, Genie and Bugs’ daily and realtime charts, YouTube Music’s Top Songs chart, and VIBE’s daily chart, as well as the realtime charts of FLO and iChart.

Furthermore, a perfect all-kill requires topping iChart’s weekly chart, demonstrating both immediate popularity and sustained appeal over time. “TOO BAD” has met all these demanding criteria, cementing its position as a dominant force in the Korean music scene.

Adding further excitement to this release is the visually stunning music video, which features aespa’s Karina. Her appearance has generated significant global buzz and enhanced the track’s international reach. This high-profile collaboration between G-Dragon, Anderson .Paak, and Karina exemplifies a successful blend of diverse musical styles and cultural influences, resonating powerfully with audiences worldwide.

This monumental achievement not only highlights G-Dragon’s exceptional talent and innovation but also reinforces his status as a trendsetter in the ever-evolving music landscape. His ability to bring together acclaimed artists and deliver chart-topping hits continues to inspire fans and fellow musicians alike. Congratulations to G-Dragon for this outstanding accomplishment, and may his groundbreaking work continue to redefine the boundaries of music.

With this phenomenal success, G-Dragon again sets a benchmark for the music industry. His visionary approach continues to inspire creativity, pushing boundaries and uniting diverse audiences, while the collaboration redefines what is possible in global music.

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LE SSERAFIM Announces ‘EASY CRAZY HOT’ World Tour

LE SSERAFIM is set to embark on their first-ever world tour since debut, marking a monumental milestone in the group’s evolving journey. The girl group has announced the dates and locations for their “EASY CRAZY HOT” world tour!

LE SSERAFIM ‘EASY CRAZY HOT’ World Tour Reveals Dates and Locations

On February 28 at 2 p.m. KST, the group excitedly announced the news via their official Weverse channel, igniting enthusiasm among fans around the globe. Titled the “2025 LE SSERAFIM TOUR ‘EASY CRAZY HOT’”, this tour promises to be a spectacular celebration of their artistry and a grand finale to their innovative three-part project.

The tour will kick off in Incheon on April 19 and 20, giving Korean fans an unforgettable live experience as the group returns home in grand style. From there, LE SSERAFIM will set out on a whirlwind journey across Asia, beginning with stops in Nagoya on May 6 and 7 and Osaka on May 13 and 14. The momentum continues with performances in Kitakyushu on June 7 and 8, followed by a multi-date stint in Saitama on June 12, 14, and 15. Each city promises its own unique atmosphere, perfectly complementing the dynamic and energetic performances that the group is renowned for.

More Asia Dates

The excitement doesn’t end in Japan; the tour will further extend into other parts of Asia with a show in Taipei on July 19, Hong Kong on July 25, and Manila on August 2. LE SSERAFIM will then charm audiences in Bangkok on August 9 and 10, followed by an anticipated performance in Singapore on August 16. Additionally, the tour will cross continents as concerts in North America are scheduled for September, with the promotional poster teasing even more stops to come.

This global tour also serves as the climax of a creative project that began with the release of their third mini-album “EASY” in February 2024, followed by “CRAZY” in August 2024. The project will culminate with the release of their fifth mini-album “HOT” on March 14, 2025. As LE SSERAFIM prepares to blend innovative music, captivating choreography, and storytelling, fans worldwide are in for an immersive and unforgettable experience.

Stay tuned to their Weverse channel for further details and updates as the tour draws near.

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NCT WISH Prepares for Full Group April Comeback

NCT WISH is gearing up to make their long-awaited full group April comeback with an exciting new mini album. The news comes only a month after member Riku was confirmed to return from hiatus.

NCT WISH Gears Up for Full Group April Comeback

This comeback marks a significant milestone for the group, who have been preparing diligently to showcase their evolving artistry and dynamic performance skills. In response to the report, SM Entertainment confirmed the news by stating, “It’s true that NCT WISH will be making a comeback in April with their second mini album.” The agency added that the members are working hard on the album, urging fans to look forward to the fresh release and show their unwavering support.

This upcoming project is especially meaningful as it represents the group’s first Korean comeback in seven months since the release of their debut mini album “Steady” in September 2024. During this period, anticipation among fans has been steadily growing, with excitement building over the evolution in their musical style and performance.

Moreover, this comeback signifies NCT WISH’s return as a full group. Notably, member Riku—who had to pause activities due to health concerns last October—will be rejoining his teammates for both the new album and the promotional activities. His return is expected to bring renewed energy and strengthen the group’s synergy on stage.

As the group focuses on perfecting every detail of the album, fans can look forward to innovative sounds, creative choreography, and an artistic narrative that highlights their growth. This comeback not only underlines NCT WISH’s commitment to pushing creative boundaries but also reinforces their status in the competitive K-pop industry. With each member contributing their unique strengths, the new mini album promises to be a vibrant expression of their journey and dedication.

Are you excited for NCT WISH’s long-awaited return? Stay tuned for more updates as the group prepares to deliver an unforgettable performance that will captivate audiences worldwide.

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EXO Baekhyun and UMI Collaborate on ‘Do What You Do’ MV

Baekhyun is here with new music, and fans are eagerly embracing his latest creative venture. The EXO member has released the “Do What You Do” MV featuring UMI.

Baekhyun and UMI Drop ‘Do What You Do’ MV

On March 3 at 2 p.m. KST, the acclaimed singer and performer released his highly anticipated digital single “Do What You Do,” featuring the soulful American singer-songwriter UMI. This release marks a significant milestone in Baekhyun’s artistic journey as it is his first collaboration song in four years, a moment that has generated excitement and anticipation among listeners around the globe.

“Do What You Do” is an emotional R&B duet that beautifully captures the complex feelings experienced during a breakup. The track delves into the bittersweet emotions of two individuals who are coming to terms with the end of a relationship, balancing the pain of loss with the hope of moving forward.

Both Baekhyun and UMI deliver powerful vocal performances that resonate with anyone who has felt the sting of a broken heart. UMI’s involvement goes beyond her vocal contribution; she also personally participated in writing the lyrics, ensuring the song’s message is heartfelt and genuine.

Adding further appeal to the single, renowned K-pop producer EL CAPITXN, known for his work with industry giants like BTS and IU, took charge of production. His innovative approach and signature style bring a polished, modern sound to the track that perfectly complements the raw emotional narrative.

In late February, Baekhyun further stirred excitement by unveiling striking concept photos alongside a surprise announcement of the upcoming digital single. “Do What You Do” is a follow-up to his fourth mini album “Hello, World,” which was released on September 6, 2024. With this new musical offering, Baekhyun continues to push creative boundaries and redefine his artistry, promising to captivate audiences both in Korea and internationally as he embarks on this exciting new chapter.

With this release, Baekhyun not only reaffirms his status as a leading figure in K-pop but also sets a new benchmark for artistic collaborations that resonate globally.

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YoonA Named Official Sulwhasoo Global Ambassador

It’s finally official: Girls’ Generation’s Lim YoonA has been named the new global ambassador for Sulwhasoo, marking an exciting milestone for both the luxury Korean beauty brand and the beloved actress.

YoonA Chosen as Newest Sulwhasoo Global Ambassador

On February 28 KST, Sulwhasoo announced the news in an official English statement, heralding a new era that bridges timeless elegance with modern beauty innovation. Since her idol debut in 2007, Lim YoonA has captivated audiences with her exceptional talent and undeniable charm, evolving from a celebrated member of Girls’ Generation to a respected actress known for her versatility and grace.

Sulwhasoo’s announcement celebrated YoonA as an icon whose journey resonates with the brand’s core values. “The wait is over! An icon of elegance and beauty, Lim YoonA is joining Sulwhasoo as our newest Global Ambassador!” declared the statement.

This exciting collaboration is more than just an endorsement; it is a harmonious blend of traditional Korean beauty philosophies and contemporary aesthetics. As YoonA continues to inspire millions with her artistic evolution, Sulwhasoo reaffirms its commitment to “Holistic Beauty” by nurturing inner and outer harmony.

The partnership also represents a fusion of heritage and innovation, where YoonA’s timeless grace complements Sulwhasoo’s dedication to merging ancient wisdom with modern techniques. With her influential presence, YoonA is also set to help shape the future of the brand, bringing her signature elegance to campaigns that emphasize confidence, sophistication, and self-care.

As Sulwhasoo embarks on this new chapter, fans and beauty enthusiasts alike can also look forward to groundbreaking initiatives that celebrate beauty in all its dimensions, inspired by the captivating journey of Lim YoonA.

What do you think of YoonA‘s latest endorsement? Are you excited to see the GIRLS GENERATION member’s new promotions with the brand? Make sure to sound off with your thoughts in the comment section below.

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MEOVV Confirmed as New L’Oréal Paris Brand Ambassador

L’Oréal Paris has unveiled an exciting new partnership by naming MEOVV as its official brand ambassador.

MEOVV Announced as Newest L’Oréal Paris Brand Ambassador

Announced on February 28, this collaboration marks a significant milestone for both the French beauty giant and the rookie group emerging from THEBLACKLABEL. Known for their cutting-edge style and dynamic stage presence, MEOVV has quickly risen to prominence among fifth-generation girl groups, capturing attention both in Korea and on the global stage.

Beginning this April, MEOVV will take center stage in a series of innovative advertising campaigns for L’Oréal Paris. The group’s modern aesthetic and confident persona align perfectly with the brand’s image of sophistication, empowerment, and forward-thinking beauty. L’Oréal Paris emphasized that MEOVV’s trendy styling, combined with their exceptional singing and dancing skills, makes them the ideal choice to represent a brand that celebrates bold individuality and contemporary allure. 

This strategic alliance also goes beyond a traditional endorsement—it represents a fusion of artistry and beauty that speaks to today’s diverse and trend-savvy audience. As MEOVV expands their influence from Korea to the global market, their collaboration with L’Oréal Paris is also set to create massive synergy. The group’s chic appeal and fearless attitude promise to inject a fresh burst of energy into the brand’s campaigns, resonating with consumers who value innovation and authenticity.

Moreover, this partnership also highlights L’Oréal Paris’s commitment to staying ahead of evolving beauty trends by embracing new talent and cultural movements. By integrating MEOVV’s vibrant style and international appeal into its marketing efforts, L’Oréal Paris not only reinforces its reputation as a leader in beauty but also paves the way for a more dynamic and inclusive future in the industry.

What do you think of MEOVV’s latest endorsement with L’Oréal Paris? Make sure to let us know your thoughts in the comments section below.

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Choo Young Woo Discusses ‘The Trauma Code: Heroes On Call’

Choo Young Woo is openly discussing his role in “The Trauma Code: Heroes On Call”. The star of “The Tale of Lady Ok” spoke about playing Jae Won opposite screen veteran Ju Ji Hoon in a new interview.

Choo Young Woo Dishes on ‘The Trauma Code: Heroes On Call’ Role

Choo Young Woo has recently made headlines by joining the prestigious Harper’s Bazaar Korea for an exclusive pictorial and in-depth interview. This collaboration marks an important milestone in his rapidly evolving career, reflecting his rising status in both the entertainment and fashion industries. The feature, aptly titled “New Era, New Man,” offers fans an intimate look into Choo Young Woo’s personal journey, professional growth, and his transformative approach to acting.

Following his breakthrough performances in hit dramas such as “The Tale of Lady Ok” and “The Trauma Code: Heroes on Call,” Choo has captivated audiences with his versatile talent and charismatic screen presence.

In his interview, he delves into his creative process, explaining how he carefully prepares for roles and embraces each character with authenticity and passion. Particularly, he discusses his role in “The Trauma Code: Heroes on Call,” where his effortless comedic timing and deliberate portrayal of inexperience resonated strongly with viewers, earning him widespread acclaim.

“My character, Jae Won, tries to do everything Professor Baek Kang Hyuk (Ju Ji Hoon) asks of him, but his inexperience inevitably shows. I aimed to depict that in a cartoonish way,” he said.

“Since Netflix series are watched worldwide, I thought that making my expressions clear and more exaggerated would help international viewers connect with the character,” he added. “You could say Jae Won brings a comedic charm that contrasts with Baek Kang Hyuk’s perfection. I really tried to highlight what makes Jae Won uniquely endearing.”

A Fitting Concept

The striking imagery captures Choo in various styles and moods, highlighting his ability to effortlessly transition between sophistication and raw, relatable charm. This refined presentation not only reinforces his appeal as an actor but also underscores his emerging influence as a fashion icon.

Featured in the March issue of Harper’s Bazaar Korea, the spread provides a comprehensive look at his recent projects, inspirations, and aspirations for the future.

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Yoo In Soo Confirmed for Special Appearance For ‘Study Group’

TVING’s original drama “Study Group” is set to captivate audiences with its unique blend of high school action and comedy, and fans now have even more reason to be excited as Yoo In Soo is slated to make a special appearance.

Yoo In Soo to Reunite with Hwang Minhyun in Upcoming ‘Study Group’ Episode

On February 17, Management Koo announced that Yoo In Soo would join the cast in a special role, promising that his charm will elevate the drama to new heights.

Based on the popular webtoon of the same name, “Study Group” follows the adventures of Youn Ga Min (portrayed by Hwang Minhyun), a student whose dreams of academic excellence are humorously at odds with his unexpected talent for fighting. In this vibrant setting, Yoo In Soo will take on the role of Choo Jae Hwang, a second-year student at Yusung Technical High School.

As the villainous son of Choo Sung Woong, the enforcer of the notorious Yeonbaek gang, Choo Jae Hwang is poised to become a formidable antagonist. Making a dramatic entrance in Episode 9, he is set to engage in intense confrontations with the “Study Group” members, delivering powerful action sequences and showcasing a commanding screen presence that promises to leave a lasting impression through the series finale.

This project is particularly exciting as it marks a reunion for Yoo In Soo and Hwang Minhyun, who previously co-starred in both “Alchemy of Souls” and its sequel “Alchemy of Souls: Light and Shadow.” Additionally, Yoo In Soo will be reunited with Shin Su Hyun, his co-star from “At a Distance, Spring is Green” and “Usury Academy,” creating high expectations for dynamic on-screen chemistry.

Despite currently serving as an MC soldier in the Republic of Korea Air Force Band after enlisting on November 18, 2024, Yoo In Soo continues to balance his military duties with his passion for acting. His last pre-enlistment project, the film “Boy,” is also set for release in the first half of this year.

“Study Group” airs every Thursday, ensuring that viewers will soon witness Yoo In Soo’s electrifying performance.

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ILLIT ‘Magnetic’ MV Reaches 200M Views on YouTube

ILLIT has set another impressive YouTube milestone, proving that their rising stardom is no fleeting phenomenon. The beloved “Magnetic” MV has finally reached 200 million views!

‘Magnetic’ MV Finally Reaches 200 Million Views on YouTube

On February 17 at approximately 8:50 p.m. KST, ILLIT’s music video for their debut track “Magnetic” surpassed 200 million views on YouTube. This landmark achievement marks the first time the group has reached such a significant view count, highlighting both their unique musical style and the ever-growing global support of their fans.

“Magnetic” was first released on March 25, 2024, at 6 p.m. KST, and in just 10 months and 23 days, the video has captured the attention of millions worldwide. This rapid climb to 200 million views is a testament to the captivating visuals, infectious energy, and innovative sound that ILLIT brings to every performance. The music video’s dynamic choreography and sleek production have resonated strongly with viewers, allowing it to quickly become a viral hit in the competitive landscape of debut tracks.

The milestone is more than just a number—it reflects the hard work and dedication of ILLIT’s members and production team. Their commitment to excellence is evident in every aspect of the “Magnetic” music video, from its stylish aesthetics to the seamless fusion of music and visual storytelling. Fans across various social media platforms have been buzzing with excitement, sharing the video and celebrating the group’s achievement, further fueling ILLIT’s momentum.

Reaching 200 million views in such a short period is a rare accomplishment, especially for a debut track. It underscores the global appeal of ILLIT’s music and the powerful connection they have forged with audiences around the world.

Congratulations to ILLIT on this outstanding achievement! As they continue to push creative boundaries and set new records, there is no doubt that their journey has only just begun, promising even greater successes in the future.

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aespa Karina is New Sprite Global Ambassador

Exciting news is coming from the world of K-pop and global branding as aespa’s Karina has officially been named the new global face of Sprite!

aespa Leader Karina Announced as New Sprite Global Ambassador

On February 17, Coca-Cola announced that Karina had been selected as the new global model for the iconic soft drink. This partnership marks a significant milestone, blending Karina’s dynamic persona with Sprite’s refreshing and invigorating brand identity.

Karina is set to lead a brand-new advertising campaign for Sprite this year, which kicks off with a global advertisement video. The campaign is designed to highlight the contrast between the soft drink’s cool, crisp taste and Karina’s signature spicy charm—a trait she has become well-known for, particularly through her hit song “Spicy.”

Coca-Cola expressed their excitement by stating, “We’re looking forward to creating even greater synergy with Karina, who has already shown the public her spicy charm through the song ‘Spicy.’” This collaboration is expected to bring a fresh and energetic vibe to Sprite’s global marketing efforts.

This announcement comes on the heels of Karina’s previous high-profile appointment as the new Prada brand ambassador back in August. Prada celebrated her selection by sharing stunning images on social media that captured her sophisticated style, perfectly aligning with the brand’s luxurious aesthetic. The dual endorsements by major global brands like Sprite and Prada not only underscore Karina’s rising influence in the international market but also highlight her versatility in bridging the worlds of music, fashion, and lifestyle.

As Karina continues to captivate fans with her performances and charismatic presence, her new role with Sprite promises to further expand her impact. With her unique blend of charm and talent, Karina is poised to become an even more influential figure, inspiring a new generation of fans while elevating Sprite’s image around the globe.

Congratulations to Karina and Sprite on this exciting new partnership that is set to create waves across both the music and advertising industries!

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