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ATEEZ San Oozes Charisma in ELLE Korea April Issue

ATEEZ’s San recently graced the pages of ELLE Korea April issue, showcasing his striking visuals in a stunning new photo shoot.

ATEEZ’s San Talks Touring and Growth in ELLE Korea April Issue

In the interview that followed, San shared his thoughts on completing ATEEZ’s 2025 Europe tour, “TOWARDS THE LIGHT : WILL TO POWER.” Reflecting on the journey, he also expressed deep gratitude to fans for their unwavering support and excitement throughout the tour.

“It was incredible. I feel like I grow with every moment. It may sound obvious, but my fellow members and I truly cherish every performance with our fans,” San said.

He also discussed his experiences promoting ATEEZ’s 11th mini album, “GOLDEN HOUR : PART.2.” San described the album’s performances as particularly meaningful, emphasizing the passion and energy the group poured into every stage.

“I gained a lot from performing ‘Ice On My Teeth.’ Through this performance, I discovered what suits me best and what I excel at. Most importantly, the song’s concept aligned well with my personality. I have a rational side—some might even call it cold—and that trait made me feel comfortable on stage,” he said.

Now in his eighth year as an artist, San opened up about the mindset he strives to maintain despite the passage of time. He also spoke about staying grounded, continuously improving, and cherishing every moment with his members and fans.

“Staying true to my roots,” San said. “My belief is that I must love my work and cherish the people around me. To uphold that belief, I have to keep carrying the same determination I had in the beginning—to always do my best. This is something I absolutely want to hold on to.”

San’s full interview and pictorial can also be found in the April issue of ELLE Korea.

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Seulgi Discusses Bond with RED VELVET Members

Seulgi recently participated in a stunning photo shoot for the fashion magazine Elle Korea, showcasing her effortless charm and elegant style. The “Baby, Not Baby” singer also discussed her latest solo effort and strong bond with fellow Red Velvet members.

Seulgi Opens Up About Her Solo Album and Red Velvet Members in Elle Korea Interview

In the accompanying interview, Seulgi shared insights into her creative process while working on her highly anticipated second solo album ‘Accidentally On Purpose’.

She revealed, “I focused on communication. It was really fun to see different, interesting ideas come together into one.” Through this collaborative effort, Seulgi was able to express her opinions in diverse ways, shaping the album’s direction.

Using a nautical metaphor, she described her role in the project: “I may not have been the captain, but I think I played the role of the first mate.” This highlights her active involvement and dedication, even if she wasn’t leading the production.

Seulgi also shared her first impressions of her title track “Baby, Not Baby”, expressing her deep affection for the song. She emphasized how it perfectly represents the emotions she wanted to convey.

Additionally, she spoke about her unwavering bond with her fellow Red Velvet members, showing her love and appreciation for the team that has supported her throughout her journey.

“No matter what I do, my members always support me,” Seulgi said. “While preparing for the album, they each checked in on me one by one to see how things were going. As the second-oldest member of the team, I also want to continue being a source of strength for them.”

Seulgi’s full pictorial and interview can be found in the April issue of Elle Korea!

What did you think of Seulgi’s latest solo effort? Did you enjoy listening to “Baby, Not Baby”? Sound off in the comment section below.

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NMIXX Chosen as GUESS Asia Ambassadors

NMIXX continues to expand its influence in both the music and fashion worlds, as the group has just been named the newest brand ambassador for GUESS Asia!

NMIXX Named New Ambassador for GUESS Asia!

On March 14, GUESS officially announced that NMIXX would represent the brand across the region, further cementing the group’s growing global presence. Known for their bold, trendy image and dynamic performances, NMIXX perfectly embodies the youthful, stylish energy that GUESS is known for.

“The powerful energy and confident image of NMIXX align perfectly with the young and adventurous spirit that GUESS embodies” the statement read. “Through this collaboration, we aim to present a unique denim series and various collections that are both trendy and reflective of GUESS’s distinct identity, targeting a new young audience.”

Exciting Times Ahead for NMIXX

The exciting news also comes just days before the group’s much-anticipated comeback with their latest album, ‘Fe3O4: FORWARD,’ set for release on March 17, 2025. Fans are eager to see what new concepts, sounds, and performances NMIXX will showcase in this next chapter of their career.

Additionally, NMIXX is set to perform at iHeartRadio’s Wango Tango 2025 on May 10, alongside fellow K-pop acts Hearts2Hearts, xikers, and KATSEYE, as well as international artists like Doja Cat, Gwen Stefani, and Meghan Trainor. The festival will take place at Huntington Beach, California, also giving NMIXX another major opportunity to shine on a global stage. Needless to say, fans are already looking forward to the girl group’s upcoming endeavors.

Congratulations to NMIXX! With a major brand partnership and a high-profile comeback, 2025 is shaping up to be an incredible year for NMIXX!

What do you think of NMIXX being chosen to represent GUESS all across Asia? Are you also excited for the girl group’s upcoming album? Let us know your thoughts! Sound off in the comment section below.

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Maison Boucheron Chooses NCT Mark as Brand Ambassador

It’s official—NCT’s Mark has been appointed as the new global brand ambassador for Maison Boucheron!

NCT’s Mark Named New Brand Ambassador for Maison Boucheron

On March 13, the prestigious French luxury jewelry and watch brand formally announced Mark’s new role, marking an exciting collaboration between the artist and the historic Maison.

“We are very happy to welcome Korean-Canadian artist Mark from NCT as a Friend of the Maison,” said Boucheron in its official statement. “His multifaceted talent and bold creative vision echo our dedication to pushing the boundaries of artistic expression. We look forward to writing this new chapter together, beginning with our iconic Quatre collection!”

“The artist’s fearless approach to creativity and self-expression, along with free spirit, perfectly aligns with Boucheron’s core values, making this partnership a natural choice for the maison,” it continues.

Renowned for his exceptional rap and vocal skills, as well as his songwriting and producing talent, Mark has made a significant impact on the global music scene. With standout solo releases like “200” and “Fraktsiya” in 2024, he continues to push artistic boundaries, solidifying his status as a multi-talented performer.

Beyond music, Mark has also captivated the fashion world with his distinctive style and charisma. His ability to blend sophistication with a youthful edge makes him the perfect representative for Boucheron’s timeless yet modern aesthetic.

What’s Next for Mark?

Mark is also set for a packed schedule in the coming months. It has been confirmed that he will soon embark on NCT 127’s 4th World Tour. This means the talented idol will be performing across America and Asia. In addition, next month, fans can look forward to his first full-length solo album, making 2025 an exciting year not just for Mark but his loyal supporters as well.

Mark’s first solo album ‘The Firstfruit’ is also scheduled to drop on April 7, 2025. Stay tuned for more exciting updates on this story.

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Prada Officially Drops Kim Soo Hyun as Brand Ambassador

Luxury fashion brand Prada has officially terminated its contract with actor Kim Soo Hyun. The decision comes shortly after the “Queen of Tears” star was embroiled in the controversy surrounding the late Kim Sae Ron’s death.

Prada Ends Partnership with Kim Soo Hyun Amidst Controversy

On March 14, a representative from Prada Korea announced, “In consideration of the gravity of the issue, we have mutually agreed to terminate our contract with actor Kim Soo Hyun.” They further stated, “This decision was made at the headquarters level, and as of now, we can confirm that the contract has been terminated.”

Kim Soo Hyun had been appointed as a Prada ambassador in December 2023, marking a short-lived partnership between the actor and the prestigious fashion house.

The Controversy Surrounding Kim Soo Hyun

The decision follows recent controversy surrounding allegations that Kim Soo Hyun was previously in a romantic relationship with the late Kim Sae Ron when she was a minor. Additionally, reports surfaced claiming that the actor had pressured Kim Sae Ron to repay a 700 million won (approximately $481,200) penalty, which some speculate may have played a role in her tragic passing.

In response, Kim Soo Hyun’s agency GOLDMEDALIST has denied all allegations. They emphasized that while it is true the two were in a relationship, it did not occur during her minor years. The agency also refuted claims that Kim Soo Hyun had pressured Kim Sae Ron financially, providing evidence to support their statement.

Despite the agency’s response, multiple brands and endorsement partners have begun distancing themselves from the actor. Companies across various industries—including outdoor apparel, banking, fashion, bakery, and major retail chains—have started removing advertisements featuring Kim Soo Hyun. Some have placed their scheduled campaigns on hold, while others have indicated they do not intend to renew their contracts with the actor.

As the situation continues to develop, the fallout from the controversy remains uncertain.

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ITZY Yeji Discusses Solo Debut and Love for Fans

Yeji recently graced the pages of Harper’s Bazaar Korea for her first pictorial since being named a brand ambassador for luxury fashion house Roger Vivier. The ITZY leader spoke highly about MIDZYs, expressing her love for fans in the magazine!

ITZY’s Yeji Gushes About Love for Fans in Harper’s Bazaar Korea

In the stunning photoshoot, Yeji exuded elegance and confidence, perfectly embodying the brand’s sophisticated yet modern aesthetic. Styled in Roger Vivier’s latest collection, she showcased an array of chic footwear and accessories, further highlighting her fashion-forward sensibility.

During the accompanying interview, Yeji opened up about the creative journey behind her first solo album, sharing insights into the challenges and excitement of embarking on this new chapter.

“The main theme, ‘Air,’ represents my journey of finding and creating the perfect ‘air’ for myself,” she said. “Through this new ‘air,’ I discover a different side of myself and experience emotions I’ve never felt before. Through this album, you’ll be able to feel my passion as I challenge myself to see and understand aspects of myself I hadn’t noticed before.”

She also took a heartfelt moment to express her gratitude toward MIDZY, acknowledging their unwavering support and encouragement.

“No matter how well I do, I believe nothing can be truly perfect,” Yeji said. “When I thought about what has filled the gaps in me, I realized it was always MIDZY [ITZY’s fandom]. I’m so thankful for the way my fans cheer on my performances and recognize my efforts—it truly gives me strength. And if I had to name something within myself, it would be passion.”

“Because I love what I do, I still have a strong desire to perform well and show my best to my fans,” she added. “That passion keeps me from feeling exhausted and allows me to continue loving my job for a long time.”

Fans can check out Yeji’s full pictorial and interview in the April issue of Harper’s Bazaar Korea, where she radiates both style and charisma as she steps into her new role as an ambassador.

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Stray Kids I.N is New Bottega Veneta Brand Ambassador

Bottega Veneta has officially announced Stray Kids’ I.N as its newest brand ambassador, marking an exciting collaboration between the luxury fashion house and the talented artist.

Stray Kids Member I.N Announced as Bottega Veneta’s New Brand Ambassador

On January 23, Vogue Korea shared the news through its official Instagram, celebrating I.N’s appointment as Bottega Veneta’s global representative. The brand expressed its confidence in the Stray Kids member, stating, “I.N perfectly embodies Bottega Veneta’s core values of ‘excellence’ and ‘innovative creativity.’”

I.N also shared his excitement about the partnership, saying, “I am honored to join Bottega Veneta as Brand Ambassador. As someone who loves fashion and understands the dedication it takes to master a craft, I am inspired by Bottega Veneta’s incredible artisanship and spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me. Please stay tuned!”

The collaboration also comes as no surprise to fans, as I.N previously garnered attention with his stylish appearance at Bottega Veneta’s Summer 2025 collection show during Milan Fashion Week in September. His charismatic presence and refined taste left a lasting impression, making him a natural fit for the brand.

In the newly released campaign photos, I.N also showcases his versatility by effortlessly pulling off two distinct looks: a casual yet chic ensemble featuring Bottega Veneta’s signature intrecciato leather blouson jacket paired with jeans, and a sleek, sophisticated suit that highlights his elegance.

With this new role, I.N also joins the ranks of esteemed Bottega Veneta ambassadors, including BTS’s RM, Julianne Moore, Jacob Elordi, Michelle Yeoh, and others. Fans are also eager to see how I.N will continue to merge his passion for fashion with his artistic endeavors, bringing a fresh and youthful energy to the luxury brand.

Congratulations and good luck to I.N on his newest fashion collaboration!

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Hyeri Stuns with Marie Claire Korea Pictorial

Marie Claire Korea has unveiled an exclusive sneak peek at its January 2025 issue, featuring none other than Hyeri, the beloved member of Girl’s Day and a prominent figure in the Korean entertainment industry. Renowned for her dazzling beauty, vibrant personality, and multifaceted talent, Hyeri’s latest pictorial promises to leave fans and fashion enthusiasts spellbound.

Marie Claire Korea Shares First Images from Hyeri Pictorial

The teaser images reveal Hyeri in an exquisite array of styles that exude both sophistication and charisma. From sleek, tailored outfits to bold, avant-garde ensembles, Hyeri masterfully embodies a variety of aesthetics, demonstrating her dynamic versatility. Her radiant expressions and poised confidence elevate each look, cementing her reputation as a true fashion icon.

This photoshoot is a testament to Hyeri’s ability to blend contemporary elegance with daring creativity. Among the highlights are high-fashion pieces that push the boundaries of style, paired with her playful yet graceful energy. With every outfit and pose, Hyeri sets a fresh tone for the upcoming year, inspiring fans to embrace boldness in their own fashion choices.

Beyond her stunning visuals, the January 2025 edition of Marie Claire Korea also offers a more intimate look at Hyeri’s journey. In an exclusive interview, she shares her personal thoughts on style, reflects on her career achievements, and hints at her aspirations for the future.

This pictorial marks another milestone for Hyeri, further solidifying her status as a celebrated celebrity and a sought-after fashion muse. Her ability to continually reinvent herself while maintaining her unique charm has endeared her to fans worldwide.

Fans and readers alike can look forward to diving into the full editorial and interview in Marie Claire Korea’s January 2025 issue, celebrating Hyeri’s enduring influence in both entertainment and fashion.

What do you think of the first teaser images from Hyeri’s Marie Claire Korea photoshoot? Sound off in the comments below.

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Byun Woo Seok Named New Face of Cartier

Byun Woo-seok has proved yet again that he is a force to reckon with. The “Lovely Runner” star has just been confirmed as the new face of Cartier.

‘Lovely Runner’ Star Announced as New Face of Cartier

On November 22, luxury brand Cartier announced that actor Byun Woo-seok has joined its prestigious lineup of ambassadors. Known for his versatility and sophisticated style, Byun Woo-seok is set to embody the creative freedom and individuality that Cartier champions in its designs and philosophy.

Expressing his excitement, Byun Woo-seok shared, “I am happy and excited to join Cartier as an ambassador. I am honored to be working with Cartier, a brand that has continuously challenged creative boundaries across eras while presenting timeless and elegant designs imbued with craftsmanship.”

Byun Woo-seok’s journey to becoming a global icon is as remarkable as it is inspiring. Starting as a fashion model, he transitioned to acting with his debut in the 2016 drama “Dear My Friends.” His career also soared this year with his standout role as the lead vocalist and top actor of the fictional band Eclipse in the tvN drama “Lovely Runner.” His portrayal created what fans are calling the “Byun Woo-seok Syndrome,” with his songs from the drama charting on domestic platforms and even Billboard, showcasing his multifaceted talent.

Building on this momentum, Byun Woo-seok successfully completed his 2024 Asia Fan Meeting Tour, ‘Summer Letter,’ spanning eight cities and 12 sold-out performances. The tour also further cemented his status as a beloved figure both in Korea and internationally.

As Byun Woo-seok steps into his role as Cartier ambassador, fans can also anticipate a series of campaigns and events that blend his innate elegance with Cartier’s storied heritage. This collaboration also underscores his growing influence in fashion and entertainment, and it’s clear that Byun Woo-seok’s star is only set to rise further.

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TWS Named New Celine Brand Ambassadors

TWS are proving to be the next big trendsetters. The boy group has just been announced as the new Celine brand ambassadors!

TWS Confirmed as New Celine Brand Ambassadors

On November 22, W Korea announced that rookie boy group TWS had been selected as global ambassadors for the iconic French luxury fashion brand. Celine released a striking photo featuring the TWS members dressed in the brand’s signature Teddy jackets and denim, showcasing their chic and youthful charisma while aligning with Celine’s contemporary yet timeless aesthetic.

This collaboration marks a significant milestone for TWS, reflecting their rapid rise in both the K-pop and global fashion scenes since their debut earlier this year. The partnership highlights their influence as trendsetters, further solidifying their position as one of the most promising rookie groups.

Meanwhile, TWS is gearing up for their much-anticipated comeback on November 25 at 6 p.m. KST with their new single “Last Bell.” Fans have been eagerly awaiting this release since October, following reports that the group was preparing to end 2024 on a high note with fresh music. PLEDIS Entertainment confirmed the news, teasing that TWS’s new release would showcase a broader musical range and mark another step in their artistic growth.

“Last Bell” arrives just five months after their summer mini-album, ‘SUMMER BEAT!’ Released in June, the album captivated listeners with its refreshing, energetic vibe, showcasing TWS’s versatility and youthful charm. This comeback, however, promises to bring a more mature and evolved side of the group, as hinted by the agency: “TWS will make their comeback in November. Please look forward to their expanded musical spectrum as they aim to leave a meaningful mark both at the beginning and end of 2024.”

As excitement builds for both their comeback and their Celine ambassadorship, TWS continues to prove their immense potential to leave an indelible mark on both music and fashion.

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