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Byun Woo Seok Named New Face of Cartier

Byun Woo-seok has proved yet again that he is a force to reckon with. The “Lovely Runner” star has just been confirmed as the new face of Cartier.

‘Lovely Runner’ Star Announced as New Face of Cartier

On November 22, luxury brand Cartier announced that actor Byun Woo-seok has joined its prestigious lineup of ambassadors. Known for his versatility and sophisticated style, Byun Woo-seok is set to embody the creative freedom and individuality that Cartier champions in its designs and philosophy.

Expressing his excitement, Byun Woo-seok shared, “I am happy and excited to join Cartier as an ambassador. I am honored to be working with Cartier, a brand that has continuously challenged creative boundaries across eras while presenting timeless and elegant designs imbued with craftsmanship.”

Byun Woo-seok’s journey to becoming a global icon is as remarkable as it is inspiring. Starting as a fashion model, he transitioned to acting with his debut in the 2016 drama “Dear My Friends.” His career also soared this year with his standout role as the lead vocalist and top actor of the fictional band Eclipse in the tvN drama “Lovely Runner.” His portrayal created what fans are calling the “Byun Woo-seok Syndrome,” with his songs from the drama charting on domestic platforms and even Billboard, showcasing his multifaceted talent.

Building on this momentum, Byun Woo-seok successfully completed his 2024 Asia Fan Meeting Tour, ‘Summer Letter,’ spanning eight cities and 12 sold-out performances. The tour also further cemented his status as a beloved figure both in Korea and internationally.

As Byun Woo-seok steps into his role as Cartier ambassador, fans can also anticipate a series of campaigns and events that blend his innate elegance with Cartier’s storied heritage. This collaboration also underscores his growing influence in fashion and entertainment, and it’s clear that Byun Woo-seok’s star is only set to rise further.

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TWS Named New Celine Brand Ambassadors

TWS are proving to be the next big trendsetters. The boy group has just been announced as the new Celine brand ambassadors!

TWS Confirmed as New Celine Brand Ambassadors

On November 22, W Korea announced that rookie boy group TWS had been selected as global ambassadors for the iconic French luxury fashion brand. Celine released a striking photo featuring the TWS members dressed in the brand’s signature Teddy jackets and denim, showcasing their chic and youthful charisma while aligning with Celine’s contemporary yet timeless aesthetic.

This collaboration marks a significant milestone for TWS, reflecting their rapid rise in both the K-pop and global fashion scenes since their debut earlier this year. The partnership highlights their influence as trendsetters, further solidifying their position as one of the most promising rookie groups.

Meanwhile, TWS is gearing up for their much-anticipated comeback on November 25 at 6 p.m. KST with their new single “Last Bell.” Fans have been eagerly awaiting this release since October, following reports that the group was preparing to end 2024 on a high note with fresh music. PLEDIS Entertainment confirmed the news, teasing that TWS’s new release would showcase a broader musical range and mark another step in their artistic growth.

“Last Bell” arrives just five months after their summer mini-album, ‘SUMMER BEAT!’ Released in June, the album captivated listeners with its refreshing, energetic vibe, showcasing TWS’s versatility and youthful charm. This comeback, however, promises to bring a more mature and evolved side of the group, as hinted by the agency: “TWS will make their comeback in November. Please look forward to their expanded musical spectrum as they aim to leave a meaningful mark both at the beginning and end of 2024.”

As excitement builds for both their comeback and their Celine ambassadorship, TWS continues to prove their immense potential to leave an indelible mark on both music and fashion.

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Suzy Announced as New Global Ambassador For Celine

Suzy is officially the newest global ambassador for Celine! The renowned French luxury brand confirmed the news, celebrating their partnership with the beloved actress.

Suzy Confirmed as Global Ambassador for Celine

On November 15, Celine made the exciting announcement on their official social media channels, stating, “Celine is pleased to announce that Suzy Bae will represent the house as global ambassador.” Alongside the announcement, Celine unveiled Suzy’s breathtaking debut campaign photo, which instantly captivated fans and fashion enthusiasts worldwide.

In the photo, Suzy stuns in an all-black leather ensemble from Celine’s 2024 Winter Collection, exuding a bold, edgy vibe. The look is a striking departure from her signature elegant and sophisticated image, showcasing her versatility and ability to embody various fashion styles with ease.

Suzy, who first rose to fame in 2010 as a member of the K-pop group Miss A under JYP Entertainment, quickly transitioned into acting. Her breakout role in the hit drama “Dream High” (2011) and her debut film “Architecture 101” (2012) solidified her status as one of South Korea’s most beloved stars. Known as the “Nation’s First Love,” Suzy has since appeared in critically acclaimed series like “Vagabond”, “Start-Up”, “Anna”, and most recently, “Doona!”

Her personal style is also eclectic yet feminine, often featuring crop tops, varsity-inspired pieces, and floral mini dresses. Over the years, Suzy has also collaborated with numerous luxury brands, including Longines, cementing her position as a global fashion icon and a face to watch out for.

Suzy also joins an elite lineup of Celine global ambassadors, which includes BTS’s V, Park Bogum, and Danielle of NewJeans. As the newest face of Celine, Suzy’s partnership is also expected to further elevate the brand’s presence in the fashion world while showcasing her undeniable star power. Fans also eagerly await more stunning campaigns and collaborations from this exciting partnership. Stay tuned for more updates on this story.

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Mulgogi Music Addresses Lim Young Woong Rumored Fashion Brand Launch

Is Lim Young Woong launching his own fashion line? Mulgogi Music has just addressed the rumored fashion brand launch set for November.

Debunking Lim Young Woong’s Rumored Fashion Brand Launch

On October 28, reports circulated that popular South Korean trot singer Lim Young Woong would be venturing into the fashion world by launching a personal brand. It was reported that Lim Young Woong’s alleged brand would specialize in stylish yet comfortable casual wear, targeting a youthful demographic, particularly teens and those in their twenties.

The report suggested that the brand’s debut would feature a pop-up store in the trendy Seongsu district in Seoul, scheduled for ∫, with collaboration from a fashion magazine to boost visibility and align the brand’s image with current trends.

However, Mulgogi Music, Lim Young Woong’s agency, quickly responded to the circulating rumors, issuing a statement that firmly denied any plans for a fashion brand. The agency clarified, “The reports about Lim Young Woong launching a fashion brand under his name in early November are not true,” effectively dismissing the claims.

Lim Young Woong, who has gained immense popularity in South Korea for his contributions to trot and ballad music, has a substantial fanbase that follows not only his music but also his style and public appearances. This has naturally fueled speculation regarding his potential foray into lifestyle and fashion. The singer’s fashion choices often reflect a blend of classic and modern styles, leading fans and media to speculate on his potential impact in the fashion world.

Despite the denial, fans remain curious about the possibility of Lim Young Woong exploring other ventures beyond music in the future. The incident underscores his influence and the public’s interest in his activities, hinting that if he ever chooses to expand his brand, there would likely be significant enthusiasm and support from fans.

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BLACKPINK Jisoo is New Official Tommy Hilfiger Ambassador

BLACKPINK’s Jisoo has been appointed the new official Tommy Hilfiger ambassador, marking another significant milestone in her fashion journey.

BLACKPINK Member Jisoo Announced as New Official Tommy Hilfiger Ambassador

Announced on October 22, the partnership welcomes Jisoo as the face of Tommy Hilfiger’s 2024 fall campaign, which emphasizes a blend of classic American style with modern elegance.

Jisoo expressed her excitement about the collaboration, sharing, “Partnering with Tommy Hilfiger feels like a dream come true. I’m thrilled to collaborate with the New York icon Tommy Hilfiger as I am walking my own path.”

She added that the collection’s blend of femininity and contemporary design resonates deeply with her personal style, making it an ideal partnership. Known for her fashion-forward sensibility, Jisoo’s personal style has made her a natural fit for high-profile fashion collaborations, and this venture with Tommy Hilfiger showcases her ability to bring both sophistication and approachability to the brand.

Tommy Hilfiger also expressed enthusiasm, emphasizing that Jisoo’s “confidence, tranquility, and powerful presence in the vibrant K-pop scene” align perfectly with the brand’s identity. “Jisoo is the perfect ambassador for Tommy Hilfiger’s new classic collection, and we are delighted to welcome her to our Tommy family,” the brand added. The campaign’s message highlights Jisoo’s poise and individualism, celebrating her as both an artist and a global fashion icon.

The campaign’s release includes a visually stunning photoshoot of Jisoo wearing the Autumn/Winter collection against the backdrop of New York City’s bustling streets. Through a mix of tailored jackets, iconic denim pieces, and modern accessories, Jisoo personifies the collection’s theme: classic American style reimagined with a contemporary edge.

The visuals not only elevate the campaign but also reinforce Tommy Hilfiger’s commitment to global influence by tapping into the ever-evolving fashion sensibilities of the K-pop world. Fans eagerly anticipate seeing more of Jisoo’s collaboration with the brand as she continues to make waves in the fashion industry.

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aespa Winter is The New Face of ‘New Balance Korea’

aespa Member Winter is officially the new face of New Balance Korea!

New Balance Korea Unveils aespa’s Winter Promotional Photos

On October 4 KST, The E·Land Group, the parent company of New Balance Korea, proudly announced that aespa’s Winter has been selected as the new muse for the brand. This exciting partnership introduces Winter as the face of New Balance’s upcoming campaigns, adding to her already impressive portfolio in fashion and music.

Coinciding with the announcement, ‘New Balance Korea’ launched its new winter campaign titled “Time to Winter”. As part of this campaign, Winter showcases the brand’s signature “New Balance Active Short Down Jacket”, an essential for the colder months. In addition, Winter sports the sleek “Glossy Ribbon Duffle Bag in Silver”, a highlight of the new “Glossy Collection”, which is set to be fully unveiled later this month. Her involvement in the campaign emphasizes New Balance’s focus on modern, stylish, and functional outerwear, making Winter the perfect ambassador for the collection.

aespa’s Busy Year

While Winter captivates fans with her brand endorsements, aespa is also gearing up for their highly anticipated comeback. The group recently dropped the first teaser for their upcoming mini-album ‘Whiplash’, slated for release on October 21 at 6 p.m. KST. Fans are eagerly awaiting new music from aespa, who have continued to push boundaries in the K-pop industry with their futuristic concepts and captivating performances.

In addition to their musical endeavors, aespa has also been making waves with their “2024-2025 “SYNK : PARALLEL LINE” Live Tour”. Following the success of their Asian shows, the group is set to expand their tour to North America and Europe. The North American leg will kick off in Seattle on January 28, 2025, followed by stops in major cities such as Oakland, Los Angeles, and Mexico City. After wrapping up in North America, aespa will head to Europe in March 2025, with performances scheduled in cities like London, Paris, Amsterdam, Frankfurt, and Madrid.

The tour announcement has generated immense excitement among global fans, as aespa continues to establish themselves as one of K-pop’s leading groups. With Winter’s growing influence in both the fashion and music worlds, and aespa’s expanding global presence, the group’s impact continues to rise. From Winter’s partnership with New Balance to their highly anticipated comeback and global tour, aespa is set to dominate both industries in the months ahead.

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Moon Ga Young Chosen as New ‘Dolce and Gabbana Beauty’ Ambassador

Moon Ga Young has been named the face of Dolce and Gabbana Beauty. The actress is promoting the brand’s latest product, the “Rose Glow Cushion”, further solidifying her status as a global top star.

Moon Ga Young is The New Face of ‘Dolce and Gabbana Beauty’

Already serving as a global ambassador for “Dolce & Gabbana Fashion” since last year, Moon Ga Young now expands her partnership with the luxury brand by taking on a new role as an ambassador for its beauty line.

The “Rose Glow Cushion” is expected to be one of the brand’s signature products, and Moon Ga Young’s involvement will undoubtedly boost its visibility, especially in the South Korean market, where it’s imported and distributed by Shinsegae International.

In addition to her beauty and fashion endeavors, Moon Ga Young is also making waves in the acting world. On October 4, industry insiders reported that she is in talks to star in the upcoming drama “Seochodong” (literal title). Her agency, PEAK J Entertainment, confirmed that she is positively reviewing the offer. If confirmed, she will take on the role of Kang Hee Ji, a confident and straightforward second-year lawyer who believes that transforming someone’s life can change their entire world.

Excitingly, Lee Jong Suk is also in discussions to join “Seochodong” as veteran lawyer Ahn Joo Hyung. If both actors accept their roles, the drama will see a powerful pairing of two leading stars. “Seochodong” is directed by Park Seung Woo, renowned for his work on Lee Jong Suk’s hit drama “W”, heightening expectations for this legal drama. The show is aiming for a 2025 premiere, and fans are eagerly awaiting updates on the casting and storyline.

With Moon Ga Young thriving in both her acting career and as a beauty and fashion ambassador, she continues to be a rising star in both industries.

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Stray Kids Hyunjin Announced as Newest Cartier Ambassador

Hyunjin is proving to be a true fashion icon. The Stray Kids member has just been revealed as the newest Cartier ambassador!

Hyunjin Announced as Newest Cartier Ambassador

Stray Kids’ Hyunjin has officially been named Cartier’s newest ambassador, marking a significant milestone in his career and further solidifying his influence in the fashion world. On September 12, Esquire Korea exclusively revealed the exciting news, announcing Hyunjin as the newest face of the renowned French luxury jewelry and watch brand Cartier. Known for its elegance and prestige, Cartier has a long-standing tradition of collaborating with influential global icons, and Hyunjin’s addition to their roster underscores his growing international prominence.

The official statement from Esquire highlighted Hyunjin’s “striking visuals, powerful charisma, and irresistible aura,” qualities that perfectly align with Cartier’s timeless image and its celebrated Trinity collection. The Trinity collection, known for its iconic intertwining rings that represent love, fidelity, and friendship, is a fitting match for Hyunjin, whose magnetic stage presence and unique sense of style have made him a standout figure both in K-pop and in the fashion world.

Another Exciting Announcement

As part of his new role as Cartier’s ambassador, Hyunjin will grace the cover of Esquire Korea’s upcoming October issue. The feature includes an 18-page spread that showcases Hyunjin in a stunning photoshoot, highlighting Cartier’s luxurious pieces and his own versatile charm. The photoshoot, along with an in-depth interview, will also give fans a closer look at Hyunjin’s thoughts on fashion, his evolving style, and his new partnership with Cartier.

Hyunjin’s appointment as Cartier’s ambassador is another testament to his widespread appeal and influence beyond music. As he continues to break barriers in both entertainment and fashion, this collaboration also signals an exciting new chapter in his career, positioning him among the elite figures who represent one of the world’s most prestigious luxury brands.

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aespa Karina Officially Appointed New Prada Brand Ambassador

Karina has officially been appointed as the new Prada brand ambassador. This means that the aespa leader has marked a significant milestone in her flourishing career.

aespa Leader Karina Named New Prada Brand Ambassador

On August 29, Prada took to social media to share the exciting news, stating, “We are pleased to announce Karina, the South Korean singer and leader of K-pop group aespa, as Prada’s brand ambassador.” The announcement was accompanied by stunning images of Karina that perfectly encapsulate Prada’s distinctive style, drawing admiration from fashion enthusiasts and fans alike.

Expressing her enthusiasm for the new role, Karina shared, “I’ve always loved and frequently shopped at Prada, so I’m excited to be an ambassador. I look forward to sharing many different and positive aspects with Prada in the future, so stay tuned.” Her statement highlights her genuine connection with the brand, making this partnership all the more meaningful.

Karina had already garnered global attention when she attended the “Prada 2024 Fall/Winter Menswear Fashion Show” in Milan earlier this year, where her presence left a lasting impression. As a newly appointed ambassador, she is set to grace the “Prada 2025 Spring/Summer Womenswear Fashion Show” on September 19, further solidifying her influence in the fashion world.

This appointment is particularly significant as it completes aespa’s full representation within the global fashion industry, with all four members now serving as ambassadors for major fashion houses. This achievement underscores aespa’s status as international fashion icons, blending their music and style to captivate audiences worldwide.

In addition to her burgeoning fashion career, Karina remains dedicated to her musical endeavors. She and her fellow aespa members are currently on their 2024 tour “SYNK: PARALLEL LINE,” with upcoming concerts in Sydney on August 30 and 31, and Melbourne on September 2. As Karina continues to make waves both on stage and in the fashion industry, fans can look forward to seeing her influence grow even further in the coming months.

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IVE Rei Confirmed as Opening Project’s First Muse

Rei has recently been announced as the new face of a casual fashion brand, adding another achievement to her growing list of accomplishments. The IVE member has been confirmed as Opening Project’s first muse, a role that highlights her rising influence in the fashion industry.

IVE Member Rei Revealed as Opening Project’s First Muse

In the latest photoshoot for the brand, Rei effortlessly displays a range of poses while showcasing the brand’s 24FW collection. This collection, which is characterized by a sporty mood and utility details, is elevated by Rei’s distinctive hip sensibility. The result is a series of dynamic and eye-catching shots that perfectly capture the essence of the collection.

“‘Open up your P’ is a collection that invites you to embrace Rei‘s endearing charm and unique character. Through a range of items designed for everyday wear, this collection encourages you to express yourself freely and joyfully. Experience the perfect blend of individuality and trendiness at Opening Project,” the brand wrote in the caption of their Instagram post.

One of the standout aspects of the photoshoot is Rei’s hairstyle, where she flaunts “Pucca buns,” a playful look with her hair tied up in two buns. She further enhances this playful style by pairing a basic sweatshirt with a lace skirt, blending casual and chic elements seamlessly. Additionally, Rei exudes confidence in casual items like hoodies and striped collar t-shirts, demonstrating her versatility and unique sense of style.

On set, Rei was praised for her cheerful and positive energy, which brightened the atmosphere and contributed to the vibrant spirit of the shoot.

Meanwhile, Rei’s group, IVE, is gearing up for the release of their new Japanese mini-album ‘ALIVE’ on August 28th. They will also be concluding their first world tour “IVE THE 1ST WORLD TOUR ‘SHOW WHAT I HAVE'” with highly anticipated encore performances at the Tokyo Dome on September 4th and 5th.

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