Miyeon of K-pop girl group (G)I-DLE has been tapped to become the newest global ambassador of fashion luxury brand Jimmy Choo.
On Tuesday, August 1, the brand shard a photo of Miyeon in a white sweater and black skirt. She is also holding a sequined silver handbag.
Jimmy Choo’s creative director Sandra Choi shared that the brand is “thrilled” to have the idol. They also described Miyeon as “magnetic” in a press release.
Jimmy Choo announces Korean K-Pop sensation Mi-Yeon of (G)I-DLE as Global Brand Ambassador. #JimmyChoo https://t.co/HtW4jwURTf pic.twitter.com/VmTAAJufgK
— Jimmy Choo (@jimmychoo) August 1, 2023
“From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo,” they added.
For her part, Miyeon remarked that it’s a “pleasure and honor” to be Jimmy Choo’s new global ambassador. She added that she has fallen in love “with the joy and splendor” of the brand.
“I feel more confident when I wear them. I want to present the beautiful campaign that we worked on together as soon as possible,” she said.
As part of her brand ambassadorship, Miyeon will be featured in various activities for the brand, including the Jimmy Choo 2023 Fall Campaign that will be launched on August 30.
#협찬 #VoguePictures
미연, 파리의 휴일미연을 깨우는 전화벨과 알람 소리. 어떤 놀라운 소식이 있는 걸까요? 오늘 저녁 7시, 미연과 지미추가 함께한 파리에서의 여정이 공개됩니다. pic.twitter.com/rpOFjNSNAT
— VOGUE KOREA (@VogueKorea) August 2, 2023
The (G)I-DLE member is the second Korean ambassador for Jimmy Choo, following the footsteps of idol-actress Son Na Eun. Son became the brand’s first ambassador for South Korea in May 2022.
Recently, numerous K-pop idols have been tapped as global ambassadors for fashion brands. The list includes BTS’ V for Cartier, SEVENTEEN’s Vernon for Kenzo, TWICE’s Dahyun for Michael Kors, and STRAY KIDS’ Hyunjin for Versace.
Meanwhile, (G)I-DLE recently collaborated with 88rising for their first English-single “I Do.”
Featured image: Jimmy Choo shares photo of their new global ambassador, (G)I-DLE’s Miyeon. Credit: Twitter/Jimmy Choo