In a recent LinkedIn post, HYBE unveiled the inner workings of their Merch Business Team, a group that has revolutionized the way fans express their admiration for artists. Gone are the days when fan-made light sticks and bromides were the primary means of fan expression. Today, HYBE, through its Merch Business Team, crafts merchandise that mirrors the lifestyles of artists and fans, deeply rooted in an appreciation and understanding of the industry.
Commitment and enthusiasm
The team oversees a broad range of tasks that include coordinating budgeting, photography, product design, and production with other departments. They also manage online product sales, determining the methods, timing, and policies for each initiative. They work with retailers to set up sales pages and oversee the timing and process of product launches. After a project ends, they take care of sales analysis and financial reconciliations.
The team’s diverse expertise in sales, sports marketing, and online merchandising drives their success and synergy. They thrive on a collaborative culture where each member brings their ideas and expertise to the table, driving innovation. “If there’s one thing we all have in common, it’s our deep passion and love for the entertainment industry,” shares a team member.
The team’s standout project was the ARTIST-MADE COLLECTION BY BTS, where BTS members were hands-on in creating products they’d want to share with their fans, ARMY. This two-year endeavor was their most involved project. They’ve also worked on projects for ENHYPEN, TOMORROW X TOGETHER, and more, each with its own set of challenges and triumphs. The team’s commitment and enthusiasm were evident in every single one.
Creating merchandise fans will adore
In the team, there’s a strong sense of friendship and a positive work culture. They see each other as friends and focus on teamwork to make their work environment enjoyable. They bond over activities like Secret Santa and friendly wagers. To better collaborate, they’ve even taken personality tests to understand each member’s working style and personality. “Our team is always filled with laughter, even during late nights and challenging tasks,” a team member remarks.
The team’s top priority is taking full responsibility for their projects, striving to make them the best possible. Clear communication is vital, as they work closely with other departments and companies. They emphasize the importance of open and proactive communication and the need to understand fan culture deeply. “When working, our primary concern is, ‘What would the fans love?’ Only then can we create merchandise that fans will adore,” they share.
The Merch Business Team identifies with the energy and pride of BTS‘s song “Dope.” They share a similar work ethic, passionately diving into their tasks and striving to excel. “The song resembles our team’s attitude of being ‘dope’ at work and wanting to do our job even more ‘awesomely,’” they say happily. – K-Pop News Writer
Featured Image: Every single member of this team puts ‘blood, sweat, and tears’ into their work. (Get it?) Source: LinkedIn/@HYBE.