IU ‘Palette’ MV Hits 200M Views on YouTube

IU has achieved another impressive milestone on YouTube, as her “Palette” MV featuring BIGBANG’s G-Dragon has officially surpassed 200 million views. This marks the second time IU has reached this significant milestone, following the success of her 2018 hit “BBIBBI.”

IU’s ‘Palette’ MV Finally Hits 200 Million Views After 7 Years

The music video for “Palette,” which was first released on April 21, 2017, at 6 p.m. KST, took just over 7 years, 3 months, and 27 days to reach the 200 million mark. The song, which is a personal reflection of IU’s growth and maturity, resonated with fans worldwide, and the collaboration with G-Dragon added an extra layer of excitement and appeal to the track. The achievement is a testament to the enduring popularity of both IU and the song, which continues to captivate listeners years after its release.

“Palette” is known for its introspective lyrics and mellow, yet catchy melody, with IU expressing her thoughts on growing older and embracing her true self. The collaboration with G-Dragon, who contributes a rap verse that complements IU’s vocals, was a highlight for fans of both artists. The music video itself is a visual treat, with its vibrant colors and artistic direction reflecting the song’s themes of self-discovery and confidence.

This milestone further cements IU’s status as one of the most influential and beloved artists in the K-pop industry. With two music videos now surpassing 200 million views, IU continues to demonstrate her wide-reaching impact and the deep connection she has with her audience.

In related news, G-Dragon, who collaborated with IU on “Palette,” is once again making headlines with the launch of his new official Instagram account. Timed perfectly with his expected 2024 comeback, the new account is dedicated to his global fanbase, offering a platform for the K-pop legend to connect with fans as he prepares for his highly anticipated return to the music scene. The simultaneous buzz around both IU and G-Dragon highlights the lasting influence of their work and their continued relevance in the ever-evolving world of K-pop.