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BTS’ Jimin’s Support Spurs Brand to Give ARMY Freebies

On October 13, fans worldwide celebrated the birthday of BTS member Jimin. They displayed billboards in bustling areas and organized events. One such event took place in Seongsu-dong, South Korea. The brand Niccier contacted the organizers of the event and offered to send 100 perfumed hand creams to the event. Niccier gave fans free products because thanks to Jimin, they were able to overcome challenging times.

On March 24, Jimin released his highly anticipated first solo album FACE and debuted as a soloist on music shows, including KBS2’s Music Bank. Fans attended the pre-recording, and in return, the artist surprised them with gifts. He gave them two smartphone grips, one with a drawing by Jimin and another with dried flowers in resin. He also gave them pamphlets with heartfelt messages and Niccier hand cream gift sets. Each set cost 53,000 KRW (about 40.90 USD).

Niccier wasn’t doing well in terms of sales at that time. So when many fans posted pictures of the gifts they received, those who couldn’t get Niccier products at the music shows purchased them individually from the brand’s website, increasing their sales. This support helped the brand get back on their feet.

Why did Jimin choose Niccier?

Based on the information available on its website, Niccier emphasizes the importance of genuine values and self-worth. The brand encourages people to go beyond societal norms and expectations, urging them to discover and embrace their true selves. Niccier champions authenticity, resilience, and self-discovery. 

FACE captivated critics and fans with its emotional depth and musical versatility. The track “Set Me Free Pt. 2” reflects Jimin‘s journey of self-discovery and liberation. Its assertive lyrics about “freedom and moving forward” and the album’s overarching themes echo Niccier’s message. Both Jimin‘s music and Niccier’s brand ethos advocate for determination, passion, and overcoming adversity.

Given this thematic alignment, it’s plausible that Jimin selected Niccier products to gift his fans during the FACE promotions, as the brand’s values harmonize with the album’s messages. By opting for Niccier, Jimin may have aimed to provide his fans with products that are not just memorabilia but also embody the emotions and meanings of his music. This gesture reinforces FACE‘s themes and inspires fans to embrace their true selves, mirroring Jimin‘s own journey through his work. – K-Pop News Writer

Featured Image: Jimin clearly put a lot of thought into those gifts. Source: GQ Korea.

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