JYP Entertainment has announced its plans to take legal action against the creators and distributors of deepfake TWICE videos.
JYP Entertainment Addresses Deepfake TWICE Videos
On August 30, the company issued an official statement in English via TWICE’s social media channels, addressing the issue. The announcement follows the recent discovery that members of TWICE, along with several other female idols, have become victims of deepfake pornography being circulated in various online chatrooms.
“We are gravely concerned about the recent spread of deepfake (AI-generated) videos involving our artists,” the statement reads. “This is a blatant violation of the law, and we are in the process of collecting all relevant evidence to pursue the strongest legal action with a leading law firm, without leniency.”
“We want to make it clear that we will not stand by while our artists’ rights are violated and will take decisive action to address this matter to the fullest extent possible,” it concludes.
What’s Happening in the School Chatrooms?
These chatrooms, initially created with the intent to humiliate and degrade women, were first brought to light earlier this month. The disturbing trend also began with school chatrooms being used to share sexually explicit deepfake images and videos of classmates, which quickly gained widespread attention.
JYP Entertainment’s swift response to the situation makes it one of the first K-pop agencies to publicly declare its intent to take legal action against those responsible for creating and spreading these harmful videos. The company has also made it clear that they will not tolerate any violations of their artists’ rights and will pursue strong legal measures to protect TWICE members from such malicious activities.
This announcement also underscores the growing concern over the misuse of AI technology in creating deepfakes and the urgent need for stricter regulations and enforcement to combat this issue.