The TikTok ban in the United States has become a major topic of discussion, especially in the world of social media and entertainment. Few anticipated how significantly it would impact certain artists, including KATSEYE, the global girl group formed by HYBE in collaboration with GEFFEN Records.
KATSEYE to Stop Posting on TikTok After US Ban
KATSEYE recently announced that they will no longer be active on TikTok due to the restrictions imposed in the U.S. The group shared the update via their official TikTok account, thanking their loyal fans—known as EYEKONS—for their continuous support on the platform. The news has left both the group and their fans deeply disappointed, as TikTok had been instrumental in fostering their global popularity.
@katseyeworld all this work and TikTok is going away 🥹🤍 thank you, EYEKONS for all the love and support on TikTok!! make sure to follow us on all socials @KATSEYEworld. see you soon!! #KATSEYE
Over the past year, KATSEYE frequently went viral on TikTok, known for their unique blend of engaging content, including choreographies, behind-the-scenes clips, and personal moments. Unfortunately, the U.S. ban directly affects the group, as its members reside in California, making circumvention methods such as VPNs or overseas posting unfeasible due to account-related restrictions.
This development signals a significant shift in KATSEYE’s promotional strategy. TikTok has been one of their primary tools for fan engagement and music promotion, so the group will now focus on alternative platforms like Instagram Reels, YouTube Shorts, and potentially new, emerging platforms to fill the gap left by TikTok’s absence.
Despite the challenges, KATSEYE has reassured EYEKONS of their commitment to staying connected and continuing their journey as a globally loved act. Their management team is reportedly exploring creative ways to adapt to the changing social media landscape while ensuring fans remain a central part of their activities.
Though the ban poses hurdles, KATSEYE’s resilience and adaptability reflect their dedication to maintaining strong ties with their worldwide audience, proving that their bond with EYEKONS transcends any platform.