K-pop girl group LE SSERAFIM is about to make waves in the fashion industry as luxury house Louis Vuitton tapped them as their newest brand ambassador.
On Friday, October 13, the brand unveiled a new campaign featuring all five LE SSERAFIM members: Kim Chaewon, Hong Eunchae, Sakura, Kazuha, and Huh Yunjin.
French luxury house @LouisVuitton has just unveiled their newest House Ambassadors to be none other than the girls of K-pop girl group @le_sserafim! Check out their first campaign for the maison here: https://t.co/QWdx6fsm7g #LeSserafim #르세라핌 #LouisVuitton #PreFall2023 pic.twitter.com/nUWViVHxwg
— L'OFFICIEL SINGAPORE (@Lofficiel_SG) October 13, 2023
In the debut campaign video, the quintet are seen flaunting the brand’s latest capsule collection while walking across the iconic bridge of the Hangang River.
Aside from the short fashion film, Louis Vuitton also released individual and group photos of the group.
LOUIS VUITTON GIRLS pic.twitter.com/DjWsP19D7r
— le sserafim pics (@sserapics) October 13, 2023
According to L’Officiel, the capsule collection that the LE SSERAFIM members are modeling features exclusive redesigns of iconic Louis Vuitton pieces.
Additionally, the collection will reportedly have a total of 16 bags that are exclusive to South Korea. Meanwhile, another eight designs will be rolled out worldwide to a later date.
Prior to being named brand ambassador, LE SSERAFIM previously performed at Louis Vuitton’s Pre-Fall 2023 after-party show in April.
![[EPISODE] LE SSERAFIM(르세라핌) @Louis Vuitton Pre-Fall 2023 Show](https://i.ytimg.com/vi/MQAIgUKEEmo/hqdefault.jpg)
In a press release, Nicolas Ghesquière, artistic director of women’s collection at Louis Vuitton, expressed his excitement in having the group onboard.
“We met for the first time at my pre-fall show in Seoul and I really loved the energy they brought to the after party with their performance. They each have such a unique style that together feels very cool and authentic,” he said,
Fans’ happiness for LE SSERAFIM
Following the news, FEARNOTs couldn’t help but congratulate “Anti-Fragile” singers for the achievement.
Since all of LE SSERAFIM were tapped as ambassadors, they became the first K-pop girl group to be tapped by Louis Vuitton. And the second overall, as they will be following in the footsteps of their HYBE Labels seniors BTS. To recall, all members of BTS served as Louis Vuitton ambassadors from 2021 to 2022.
For their fans, the milestone is even more commendable as the group achieved it within a year and a half since their debut. Initially a six-member group, LE SSERAFIM made their debut under Source Music in May 2022. In July 2022, Kim Garam left the group.
EYES MAGAZINE UPDATE INSTAGRAM
LE SSERAFIM LV HOUSE AMBASSADORS #LESSERAFIMxLouisVuitton #LESSERAFIMxLV pic.twitter.com/Vlo8UDWu1W
— le sserafim pics (@sserapics) October 13, 2023
Given this recent development, LE SSERAFIM is joining the likes of other K-pop idols who are also under Louis Vuitton. Among in the list are Stray Kids’ Felix, BTS’ j-hope, Jackson Wang, and NewJeans’ Hyein.
As for other K-pop idols serving as ambassadors for fashion brands, the list includes BTS’ V for Cartier, TWICE’s Dahyun for Michael Kors, TWICE’s Sana for Prada, SEVENTEEN’s DK for Bally.
Featured image: LE SSERAFIM poses for their campaign for ‘Louis Vuitton.’ Credit: Sakura’s Instagram