NewJeans Condolence Wreaths Protest Organized by “Bunnies”

Fans supporting ADOR CEO Min Hee Jin organize a NewJeans condolence wreaths protest, ignoring internal and external criticism

NewJeans’ fans, known as “Bunnies,” plan to protest at HYBE’s headquarters by sending condolence wreaths, a gesture traditionally used for funerals. The protest, scheduled from July 30 to August 1, reflects tensions between fans loyal to ADOR CEO Min Hee Jin and HYBE over ongoing conflicts. Despite knowing this event clashes with a LE SSERAFIM member’s birthday celebration at the same location, organizers decided to proceed, drawing significant criticism.

Members of the NewJeans gallery on DC Inside, an online community supportive of Min Hee Jin, initiated the protest. They announced the event on July 27, two weeks after LE SSERAFIM’s fans revealed plans for Kim Chae Won’s birthday festivities at HYBE, which include a “wrapping bus” and other celebratory activities.

The public argues that sending condolence wreaths during a birthday event creates a disturbing contrast, but organizers dismissed these concerns. LE SSERAFIM’s fans requested a change in the protest date, but NewJeans fans refused, pointing out that BTS’s fandom, ARMY, held a similar protest during a NewJeans member’s birthday. This is just among the controversies that pile up in relation to Min Hee Jin and HYBE.

Protest supporters believe their demonstration doesn’t directly involve LE SSERAFIM and should not interfere with the birthday event. However, many K-pop fans fear this protest could harm NewJeans’ reputation and create unnecessary conflicts. Additionally, tensions within HYBE remain high as Min Hee Jin faces separate legal battles with Source Music CEO So Sung Jin, who has accused her of embezzlement and filed a lawsuit demanding 500 million KRW (approximately 361,724 USD) in damages.

As the protest approaches, the K-pop community continues to monitor how both fandoms handle these overlapping events. The outcome could set a precedent for future fan demonstrations and their impact on K-pop artists.