K-pop sensation NewJeans has taken the music industry by storm again with their highly anticipated album, Get Up! The album officially dropped on July 7th, and its title track, “Super Shy,” made an impressive debut at No. 46 on the global Spotify charts. What’s more, it earned a staggering 2.49 million streams, setting a new record for the largest Spotify debut by a fourth-generation group!
Previously, the record for the highest Spotify debut by a fourth-generation group was held by the JYP Entertainment boy group Stray Kids when their new song, “S-Class,” debuted with 2.23 million streams. However, NewJeans’ “Super Shy” achievement exceeded expectations and solidified their position as a rising force in the K-pop industry, further amplifying their global popularity.
The “Super Shy” music video has stunning visuals that perfectly complement the song. In the video, the NewJeans members can be seen riding bikes and meeting people from all walks of life.
Its vibrant colors make it a visual feast, while the athleisure and Zumba-inspired choreography give it a truly dynamic feel. Another notable aspect of the “Super Shy” video is the addition of dancers in different locations, which sets it apart from the group’s previous releases.
But although “Super Shy” has been praised for its summery sound, some Koreans were disappointed in it due to its predominantly English lyrics.
New jeans super shy fire except I don’t like how kpop is literally being COLONIZED because 75% of lyrics is just English now
— 다니 (@micheonshi) July 7, 2023
In another remarkable move, NewJeans unveiled another music video for the track “New Jeans,” in which the members transformed into versions of the Powerpuff Girls.
As you can see, this video aligns with the resurgence of everything Y2K. It combines uptempo pop music with 90s animation and early console video games. The video generated significant excitement online thanks to its unique concept. Its success is proof of Min Hee Jin’s creative genius.
With their latest releases and groundbreaking achievements, NewJeans continues solidifying their status as a force to be reckoned with in the global music scene. Fans eagerly anticipate their future endeavors and the unique experiences they bring through their music and performances.
(Featured Image: NewJeans posed for a group photo after their first fan meeting ‘Bunnies Camp’ on July 1. Source: Facebook/NewJeans’ official Facebook page)