The K-Pop community is currently abuzz with excitement, and the reason behind it is none other than the return of RED VELVET’s Irene to the spotlight. This time, she’s taking on the role of the new muse for 2aN, a Korean makeup brand’s Japanese branch. Irene’s comeback with a new brand endorsement comes after a three-year hiatus from such engagements.
RED VELVET’s Irene Returns With New Brand Endorsement
Earlier this week, 2aN embarked on a playful teaser campaign, keeping fans in suspense with a series of deliberately blurred videos, prompting them to guess the identity of their newest muse. However, when you’re as iconic as Irene, staying incognito is nearly impossible. REVELUVs, with their sharp eyes and deep affection for their leader, swiftly recognized Irene, setting off a tidal wave of excitement throughout the fandom.
2ªN X ______
2ªN , 新しいミューズは誰でしょうか？
Guess who?Coming soon
2023.08.28#2an #투에이엔 #トゥーエーエヌ pic.twitter.com/JxuYcu9Nxs— 2ªN (@2an_official_jp) August 24, 2023
In a bold declaration, 2aN officially unveiled Irene as their new muse, capturing the hearts of fans worldwide. Within hours of the announcement, products featuring Irene as a model began flying off the shelves, with several items quickly selling out.
Notably, these products not only dominated 2aN’s website but also made a significant impact on the popular Japanese online store Qoo10. Irene’s modelling prowess has once again proven its undeniable power in influencing consumer choices and capturing the imagination of fans and beauty enthusiasts alike.
[2ªN X IRENE]
Hello World. IRENE era begins
今日から‘綺麗’はIRENEにしよう❣隠しても隠せない美神のオーラ✨
ティザーの公開だけで賑やかだった #トゥーエーエヌ ミューズ#アイリーン (@renebaebae)🐰👑輝きを与えるグリーミングテンションパクトと存在だけでキラキラするアイリーン💗… pic.twitter.com/ZOlSt7oyYC
— 2ªN (@2an_official_jp) August 28, 2023
Irene’s reemergence in the realm of beauty endorsements has ignited immense enthusiasm among fans and beauty aficionados alike, reaffirming her enduring influence in the industry. Irene’s ability to captivate and inspire continues to shine brightly, making her a sought-after figure in the world of fashion and cosmetics, and her fans couldn’t be more thrilled to see her back in action.
In related news, fellow RED VELVET member Seulgi recently renewed her contract with SM Entertainment. This means the group, including their beloved leader Irene, will continue promoting together.