French luxury brand Dior has officially appointed SEVENTEEN Mingyu as its new ambassador. The announcement, made on August 1, confirmed rumors about his potential new role.
Dior officially announces SEVENTEEN Mingyu as their new ambassador
In their statement, Dior expressed their excitement: “A K-Pop icon and member of SEVENTEEN, Mingyu has joined us as a Dior ambassador. Mingyu fully embodies Dior House’s unique creativity, which Kim Jones, the artistic director of Dior’s menswear collection, continuously reinterprets. Please look forward to the special collaboration between Dior and Mingyu, where boldness and creativity merge seamlessly.”
Mingyu frequently dazzles fans and fashion enthusiasts with his appearances at various award shows and fashion events, often dressed in Dior. His recent appearance at Paris Fashion Week highlighted his connection to the brand, showcasing his ability to embody Dior’s style and elegance.
To celebrate his new role, Dior released stunning photos of his latest campaign with the brand. The images capture Mingyu’s charismatic presence and fashion-forward sensibility, highlighting why he is a perfect fit for the Dior family.
The ambassadorship marks another milestone in his career, reinforcing his influence both as a member of SEVENTEEN and as a fashion icon. Fans eagerly anticipate the upcoming collaborations and campaigns that will showcase the synergy between Mingyu and Dior.
This partnership promises to bring innovative and exciting projects, blending his strong presence with Dior’s timeless sophistication. The announcement has already generated buzz in the fashion and K-Pop communities, setting high expectations for future endeavors.
Korean entertainment has significantly impacted global brands, driving a surge in international popularity and market influence. With the rise of K-Pop, K-Dramas, and Korean cinema, celebrities from these industries have become powerful brand ambassadors, enhancing global reach and visibility. Brands like Dior, Samsung, and LG leverage the immense fanbase and influence of stars like BTS, BLACKPINK, and Parasite’s cast to connect with younger, diverse audiences.