SM Entertainment’s Alleged Approach to Gu Je Yeok for Marketing Strategy

Lee Jin Ho reveals that SM Entertainment allegedly contacted the controversial YouTuber Gu Je Yeok for a viral marketing campaign

YouTube reporter Lee Jin Ho recently claimed that SM Entertainment approached the controversial YouTuber Gu Je Yeok for a viral marketing campaign. The allegations come after SM Entertainment was accused of using viral marketing tactics against HYBE and manipulating public opinion. SM clarified that its marketing was intended to protect management rights and communicate the company’s stance to shareholders.

Although SM Entertainment stated they declined a proposal to involve YouTube cyber “wreckers,” Lee Jin Ho revealed that specific YouTubers, including Gu Je Yeok, were already chosen for the campaign. Gu Je Yeok, known for his threats against Mukbang YouTuber Tzuyang, confirmed that he received such a proposal. After the offer, he released a video with sensitive content about a person not on good terms with SM, which was quickly taken down due to backlash.

Korean netizens reacted with mixed opinions, with some questioning Lee Jin Ho’s credibility, citing his history of supporting HYBE and criticizing GFriend during their disbandment. Others focused on the fact that SM Entertainment was caught using viral marketing, while some worried that the situation might lead to misunderstandings about HYBE’s involvement.

Korean netizens left comments like:

“Lee Jin Ho is at it again, haha. He tries to make HYBE look good, but I remember him beating down GFriend. From then on, his credibility has been zero. It’s so obvious whose side he’s on.”

“The fact is that SM got caught doing viral marketing, right? But looking at the comments, it seems like people might misunderstand and think that HYBE got caught doing it. That’s just baseless speculation without any evidence, isn’t it?”

“Isn’t Lee Jin Ho a well-known HYBE supporter? He even criticized GFRIEND when they disbanded.”