Hyunjin, member of K-pop boy group Stray Kids, has been named as the newest global ambassador of luxury fashion house Versace.
On Thursday, July 20, Versace made the announcement, revealing that Hyunjin will also front the brand’s Versace Holiday 2023 campaign, which will be launched in November.
Donatella Versace, the brand’s chief creative officer, described Hyunjin as a “true Versace man.”
스트레이 키즈 현진, 베르사체 글로벌 앰버서더 발탁
✔️ https://t.co/SrrnyD4eZI#StrayKids #스트레이키즈#현진 #Hyunjin #Versace #베르사체 #YouMakeStrayKidsStay
— Stray Kids (@Stray_Kids) July 20, 2023
Hyunjin as a ‘Versace man’
“I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression,” she explained about casting Hyunjin.
The idol also relayed his excitement to be working with the brand. He said that he’s “both inspired and honored to play a part in the House’s truly amazing heritage.”
Hyunjin is the first K-pop idol to be chosen by Versace to become their global ambassador. He’ll be joining the likes of international stars Chris Lee, Anne Hathaway, Bella Hadid, and Li Yuchun, among others.
Prior to the official announcement, Hyunjin has been seen attending several events of the brand, including going to the opening of the Versace pop-up store in Seoul.
In May, Hyunjin also attended Versace’s “La Vacanza” fashion show in Cannes alongside popstars Dua Lipa and Troye Sivan.
While Versace serves as Hyunjin’s first solo ambassadorship, Stray Kids has been previously tapped by luxury Italian footwear Etro. Aside from fashion names, the group has been recently tapped by mobile accessory brand SLBS.
Stray Kids initially debuted as a nine-piece act. Woonjin left the group in October 2019.
Members Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. are the current lineup.
The group is known for their songs “CASE 143,” “Thunderous, “God’s Menu,” and “Back Door.” Stray Kids made their recent comeback in June with the third studio album 5-STAR.
Featured image from Stray Kids’ Instagram