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Dahn World Issues Statement Addressing Cult Controversy with HYBE

The accusations linking HYBE to the controversial organization Dahn World sparked widespread concern and scrutiny from the public. Fan-driven speculations proliferated rapidly, with netizens pointing out supposed cult-related symbolism in the music and videos of HYBE artists, intensifying the backlash against the entertainment conglomerate. Now, Dahn World has issued a statement addressing the cult controversy in connection to HYBE and ADOR.

Dahn World Breaks Silence on HYBE Cult Controversy

On May 1, 2024, Dahn World broke its silence on the matter, utilizing its official social media platforms to issue a statement refuting any affiliation with HYBE. The organization, registered as a well-being and yoga company, emphasized its role as an educational institution focused on promoting holistic wellness practices rather than any form of cult activity.

In a preview video released on their channels, Dahn World vehemently denied the accusations leveled against them, asserting their identity as a yoga corporation committed to teaching beneficial practices for personal development and enhanced well-being. They emphasized that they had been inadvertently dragged into the controversy surrounding HYBE and sought to clarify their position.

“This is the preview to Dahn World’s official statement about the issue with HYBE. We will release the full version on May 2, 2024. Dahn World has absolutely no link to HYBE. We plan on taking legal action against the damaging controversy that is unfolding. Please stop the in-discriminatory malicious acts towards Dahn World. We plan on deleting such comments without prior notice and taking legal action.”

Furthermore, Dahn World announced plans to release a full-length video elaborating on their official stance on May 2, 2024, providing a more comprehensive response to address the public’s concerns and dispel any misconceptions regarding their association with HYBE.

In tandem with Dahn World’s statement, ADOR CEO Min Hee Jin and the company’s employees released a detailed response to the accusations raised by HYBE. This comprehensive statement aimed to address each allegation systematically, offering insights into ADOR’s perspective on the ongoing conflict and striving to rectify any misunderstandings between the parties involved.

For now, Dahn World has not yet released the full-length video explaining their side of the story. In the meantime, netizens are anticipating a full statement that would hopefully reveal the truth behind the controversy.

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ADOR Issues Statement Refuting All HYBE Accusations

In an official statement released by ADOR, a subsidiary of HYBE Labels, CEO Min Hee Jin and its employees have diligently addressed all HYBE accusations. The statement stands as a comprehensive response to the allegations brought forth by HYBE, aiming to clarify misunderstandings and present ADOR’s perspective on the matter.

ADOR’s Full-Length Statement Addresses All HYBE Accusations

On May 2, ADOR released the full-length statement regarding its current controversy. The statement offers a detailed account of each allegation, explaining the label’s side of the story.

The full statement reads as follows:

We would like to provide accurate facts regarding HYBE’s claims.

We deeply regret having to release a statement on a matter other than [news about] our artist again at an important time when NewJeans’s new music is being released.

ADOR has repeatedly requested HYBE to refrain from media activities that spread news about other issues unrelated to news about the artist so that the value of NewJeans’s efforts is not damaged through conversations with the media. HYBE also stated that they would not refute the press conference held by CEO Min Hee Jin. We express deep disappointment and regret that HYBE resumed its refutation through the media in less than a day.

Despite HYBE’s refutation, ADOR has not responded in order to not cause harm to the artist’s activities and to protect their value. However, as unverified issues continue to add to the public’s confusion, ADOR wishes to clarify the accurate facts regarding the current controversy.

1. Regarding the takeover of management rights

HYBE’s claim of a “management rights takeover” is baseless. The evidence they provided was not intended for a takeover but emerged from ongoing conflicts with HYBE based on “imagination.” We reiterate that there was no specific plan or execution related to this.

As the audit began and the malicious battle of public opinion worsened, the [ADOR] vice president who was quite concerned for Min Hee Jin’s safety approached HYBE’s senior management to request a halt to their unilateral battle of public opinion. However, HYBE’s management responded that it was not the time to worry about Min Hee Jin and coerced cooperation with statements such as, “If you get sued and your tie gets cut off for being the person in charge, how are you going to cover the damages you have to pay?” and “Think about your family.” They psychologically pressured the vice president into signing a consent form for information provision by saying, “There will be no issues if you cooperate with us.” The next day, the vice president’s KakaoTalk messages were disclosed to the media. This is a severe invasion of privacy and violation of human rights. Recently, Min Hee Jin’s legal representative confirmed with Yongsan Police Station, in the process of submitting the power of attorney form, that the vice president who wrote it was excluded from being a defendant.

HYBE maliciously edited the content of the conversations to make it appear as if the original intention was to take over management rights and intentionally publicized this extensively in the media. Min Hee Jin’s statement, “This will have to be noted as being casual conversation,” which is completely unrelated to the context, was also selectively edited.

2. Regarding financial compensation

Firstly, Min Hee Jin stated at the press conference that the “incentive” is 2 billion won (approximately $1.45 million), not her salary. This was a reward for achieving 33.5 billion won (approximately $24.3 million) in operating profit two years after ADOR’s establishment.

As stated at the press conference, the issue she raised regarding the incentive calculation was not about the amount itself but about the criteria for determining the incentive and the transparency of the decision-making process. Min Hee Jin believed that HYBE’s criteria for determining incentives was unclear and that there was a lack of clear explanation regarding the process of calculating incentives.

Distorting the facts about the incentive like this and obfuscating the issue by mentioning Min Hee Jin’s salary, incentive, and stock compensation can only be seen as HYBE’s attempt to falsely frame Min Hee Jin as being motivated by financial greed.

3. Regarding the internal whistleblowing and audit process

It is said that CEO Park Ji Won replied to ADOR’s internal whistleblowing email on April 22 at 10 a.m. At the same time, HYBE not only initiated an audit including seizing the vice president’s laptop but also sent a letter demanding Min’s resignation and calling for a general shareholders’ meeting. Just a few hours after, news articles were continuously published, announcing the sudden activation of the audit rights on ADOR’s management. The following day, articles continued as if it were a live broadcast with HYBE’s aggressive media activity. We would like to ask HYBE. What was your response to Min’s internal whistleblowing email?

We would like to ask this also. What kind of listed company discloses to the public the details of an audit that should be conducted discreetly, even editing in unverified information, and reports them as if they were a live broadcast? Moreover, this happened just at the time when a subsidiary label’s artist was preparing for a comeback.

The activation of audit rights has severely hindered the work of Min Hee Jin and ADOR staff members, who were working tirelessly in preparation for NewJeans’s comeback. Although HYBE claimed that they immediately provide new laptops and allow downloading existing work materials to ensure no disruption to work, this is not true. The laptops were taken away without giving the vice presidents time to download their work materials, and the process of seizure was also unreasonable.

4. Regarding HYBE’s promise to debut [NewJeans] as the first girl group

HYBE had publicly declared NewJeans as Min Hee Jin’s girl group and HYBE’s first girl group since the “Plus Global Audition.” This is a fact remembered by the parents of NewJeans members and the executives and employees of ADOR at the time as witnesses. Eventually, with the recruitment of Sakura and Kim Chaewon, LE SSERAFIM became HYBE’s first girl group, and even though it was revealed that HYBE did not keep its promise of “HYBE’s first girl group,” HYBE is not hesitating to make false claims. At the time, Min Hee Jin requested the establishment of ADOR while giving up her shares, and she endured various disputes in order to transfer and debut the NewJeans members in ADOR.

Despite the truth about NewJeans’s debut process, HYBE claimed, “NewJeans’s debut schedule could not help but be delayed regardless of HYBE’s intention due to the division of the company and the transfer of contracts.” It is regrettable that HYBE continues to lie about the truth of what has already happened.

5. Regarding the request not to promote NewJeans’s debut

HYBE claims there were concerns that the fact that Sakura joined SOURCE MUSIC as well as the information on the composition of NewJeans members would be exposed, but this is not only factually incorrect but also logically inconsistent.

There is no explanation whatsoever on what relation there is between revealing that ADOR’s debut team is “composed only of rookies” and Sakura joining SOURCE MUSIC as well as what problems could result in exposing the information on the composition of ADOR’s debut members.

HYBE gave the excuse, “As there was not adequate time for the two groups’ promotions because their debut schedules followed one after the other right away, it was decided that minimum promotional periods would be set,” but in actuality, there were no such agreements. At the time, HYBE wanted to create confusion within the industry that LE SSERAFIM could be Min Hee Jin’s girl group, and CEO Park Ji Won explicitly asked Min Hee Jin through calls and social media [messages] for ADOR to not promote NewJeans. This is confirmed by the social media conversation records between Park Ji Won and Min Hee Jin, yet HYBE continues to change their story while giving irrelevant reasons.

6. Regarding the claim that it was not a slave contract

Min Hee Jin does not deny the necessity of the non-competition clause itself. As the head of a company engaged in the entertainment business, she understands that working in a competing business during and for a certain period after employment can be prohibited. However, business and duration subject to the prohibition of competition must be reasonable, which is not the case with the current shareholders’ agreement.

Contrary to the official statement on April 25, HYBE’s rebuttal statement distributed to all media outlets on April 26 blamed Min Hee Jin for disclosing the shareholders’ agreement and refuted by revealing part of its content.

The irrationality of the current shareholders’ agreement primarily lies in the fact that Min Hee Jin can only be freed from the non-competition clause by no longer holding any shares, and addressing this unfairness is only natural. HYBE claimed in its rebuttal that it sent a response in December last year stating, “There were differences in interpretation in the provisions related to selling stocks in the contract. We will resolve the clause with ambiguous interpretation,” but any legal expert would find the interpretation unambiguous, and Min Hee Jin would continue to bear the non-competition obligation until she disposes of all shares with HYBE’s consent. Although HYBE claimed to have sent a response to resolve the ambiguous clause in December, it was not until mid-March this year that a revised proposal containing this content was received.

7. Regarding follow-up reports on the shareholders’ agreement

Following HYBE’s rebuttal, several follow-up reports confirmed by HYBE through the media have been rife with speculation and distortion regarding the shareholders’ agreement. To correct further misunderstandings, we provide this information.

HYBE has misled by claiming that Min Hee Jin demanded an increase to 30x for the put option, suggesting that the current conflict is motivated by financial reasons. However, the 30x was a reflection of the value of our future boy group production and one of the proposals during the negotiation process to change the shareholders’ agreement with various unreasonable aspects, and it was not a priority item in the negotiations.

Additionally, HYBE promised Min Hee Jin an additional 10 percent stake in ADOR as stock options during the stock purchase agreement and shareholders’ agreement signing in March last year. However, legal advice revealed that stock options could not be granted to major shareholder Min Hee Jin under the Commercial Code. This stock option was not requested by Min Hee Jin but proposed by HYBE. Min Hee Jin could not dismiss the perception that HYBE had deceived her. It was a matter of “trust.”

It is also not true that Min Hee Jin rejected HYBE’s proposal to release the non-competition obligation. HYBE suggested that Min Hee Jin serve a mandatory eight-year tenure and bear a one-year non-competition obligation after resignation, with the put option to be exercised in stages according to that period. However, the controversy over ILLIT arose during the shareholders’ agreement negotiations, leading to the current situation. Min Hee Jin has not communicated any stance on HYBE’s proposal. It is untrue that Min Hee Jin expressed a refusal.

8. Regarding the fact that the shaman is simply a friend

NewJeans’s success and ADOR’s remarkable achievements made in a short period of time are based on rational business decisions. These claims are part of HYBE’s framing to undermine and deny ADOR’s success.

ADOR’s revenue and operating profit stem from preventing unnecessary expenses, efficiently managing the budget, and striving to enhance the brand image. If what they claim is possible, why would Min Hee Jin and ADOR’s staff members work tirelessly day and night?

It is regrettable that HYBE, which should be a leader of K-pop, attempted to frame with personal defamation unrelated to the issue and not even worth responding to, especially announcing it just before Min Hee Jin’s press conference.

9. Regarding the fact that HYBE does not cherish NewJeans

HYBE was the one who suddenly announced the audit to the media on April 22 without waiting for the audit results. Without any concrete evidence, they claimed an impossible “takeover of management rights” and did not even attempt to listen to ADOR’s stance internally, sparking this issue before NewJeans’s comeback.

HYBE claims they suggested not to mention the artist. If they believed attacking Min Hee Jin and ADOR publicly would not affect NewJeans’s brand value, it indicates a lack of understanding of label management and is sophistry to cover up their own misjudgments in management.

We hope the above information helps to resolve further speculation and misunderstandings.

On April 16, Min Hee Jin stated, “HYBE is unprepared, lacks understanding, and has the wrong attitude toward a multi-label system,” pointing out various issues and proceeding with internal whistleblowing. Despite it being a frank statement made with trust in Chairman Bang Si Hyuk’s guideline to “speak up about differences and your opinions when faced with injustice and irrationality in the workplace although it may be difficult to do so,” the situation has come to this current extreme state with accusations of “breach of trust.”

ADOR is currently contributing all of our efforts into supporting NewJeans’s activities and will continue to do so. If HYBE truly wishes to protect the IP as claimed and considers the shareholders’ interests, we hope they will stop spreading the unconvincing malicious propaganda and show a reasonable attitude by supporting ADOR so we can showcase full dedication to creation.

Following HYBE Labels’ internal audit and allegations against Min Hee Jin of attempting to “steal” ADOR and NewJeans, ADOR’s official statement meticulously dissects each claim, offering insights into the company’s operations and clarifying any misconceptions. CEO Min Hee Jin, alongside ADOR’s employees, collectively stand by their actions and refute any assertions of wrongdoing.

Moreover, ADOR’s statement addresses the press conference held by Min Hee Jin on April 25, where initial discussions regarding the conflict between ADOR and HYBE were brought to light. ADOR emphasizes the importance of transparency and open communication, underscoring their commitment to resolving disputes through dialogue and cooperation.

On April 26, HYBE issued a more detailed statement, further elaborating on specific claims made during the ongoing conflict. ADOR’s response to this statement reflects a thorough examination of the issues raised by HYBE, providing a nuanced perspective and offering solutions to reconcile differences between the two entities.

In essence, ADOR’s official statement serves as a testament to their dedication to transparency, integrity, and resolving conflicts in a constructive manner. By addressing each issue and accusation with diligence and clarity, ADOR reaffirms its commitment to upholding ethical standards and fostering a harmonious relationship within the HYBE Labels ecosystem.

For now, HYBE Labels has not yet issued a response to the full-length statement issued by ADOR.

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HYBE Responds to NewJeans Neglect Accusations

Min Hee Jin’s neglect accusations against HYBE, particularly regarding the alleged neglect of NewJeans in favor of LE SSERAFIM, have ignited a firestorm of controversy within the K-Pop community. Fans, deeply invested in the success of NewJeans, have raised valid concerns about the group’s visibility and promotion under the HYBE umbrella. Now, HYBE has issued a statement regarding the issue.

HYBE Issues Statement Addressing NewJeans Neglect Accusations

In response to mounting criticism, HYBE issued an official statement on April 26, 2024, refuting allegations of neglect towards NewJeans. However, fans remain skeptical, especially in light of Min Hee Jin’s claims that she was barred from promoting the group prior to their official debut. This revelation only adds fuel to the controversy surrounding NewJeans’ management and promotion within HYBE.

“The two teams debuted one after another and did not have enough time to sufficiently promote each other, so we decided to set a promotion period for at least a certain period of time,” the statement read. “The request was made to protect all of the team’s news value, and even this period was shortened in the middle to start promoting NewJeans,” it continues.

One glaring issue fans point out is the stark absence of NewJeans’ content on official HYBE platforms. While other groups enjoy exposure on the HYBE Labels YouTube channel, NewJeans’ promotional material remains confined to their own channel. This discrepancy in visibility raises questions about HYBE’s commitment to promoting the group effectively.

Furthermore, fans note the conspicuous absence of Bang Si Hyuk, the visionary founder of HYBE, in NewJeans’ promotional activities. Unlike his visible support for other HYBE artists, Bang Si Hyuk’s apparent disengagement from NewJeans’ debut has not gone unnoticed by fans, fueling speculation about the group’s treatment within the company.

As tensions escalate between fans, industry insiders, and the entertainment giant, the fate of NewJeans hangs in the balance. Whether HYBE can address concerns and reaffirm its commitment to the group’s success remains to be seen, but one thing is certain: the K-Pop community is watching closely, demanding transparency and accountability from one of the industry’s most influential players.

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ADOR CEO Min Hee Jin Holds Emotional Press Conference Addressing HYBE Situation

In the wake of mounting allegations and an impending formal accusation from her company, ADOR CEO Min Hee Jin took a defiant stance, vehemently denying any wrongdoing and expressing her anguish over what she perceives as unfair treatment. Min decided to call for a press conference where she got emotional as she finally spoke about the HYBE situation.

Min Hee Jin Breaks Into Tears During Press Conference Addressing HYBE Situation

At an emergency press conference held at the Korea Conference Center, Min Hee Jin confronted the accusations head-on, highlighting the stark disparity between her perspective and that of HYBE. She lamented the toll the situation had taken on her mental well-being, expressing fears for her own safety and questioning whether her adversaries would be satisfied only with her demise.

Asserting her innocence, Min Hee Jin refuted the notion that financial gain was her motive, citing her existing contractual arrangements and undisclosed benefits from ADOR. She vehemently contested the allegations put forth by HYBE, labeling them as advantageous fabrications designed to discredit her.

Addressing the contentious issue of NewJeans and its alleged resemblance to another project, Min Hee Jin clarified the process of selecting members and underscored her contributions to the group’s formation. She accused HYBE of obstructing the promotional pathways for NewJeans, suggesting ulterior motives behind their actions.

Min Hee Jin adamantly denied any intention to usurp management rights, portraying herself as a victim of betrayal rather than a perpetrator. She denounced HYBE’s actions as an attempt to silence her and stifle her success within the company.

More Revelations

Expressing profound sadness at the prospect of parting ways with NewJeans, Min Hee Jin revealed the emotional toll the ordeal had taken on both herself and the members of the group. Despite her anguish, she maintained that her primary concern was not personal gain but rather a commitment to addressing injustices within the company.

In a tearful revelation, Min Hee Jin disclosed the internal turmoil she grappled with, torn between her loyalty to her “children” at NewJeans and her disillusionment with HYBE. She reiterated her motivations for speaking out, citing a moral imperative to confront wrongdoing rather than passively benefiting from it.

In a final plea, Min Hee Jin implored the public to see beyond the accusations leveled against her, emphasizing her dedication to her work and her genuine concern for the well-being of those under her care. She painted herself as a scapegoat, unfairly targeted for her success and her refusal to remain silent in the face of injustice.

As the controversy continues to unfold, Min Hee Jin’s impassioned defense serves as a reminder of the complexities and power struggles inherent within the entertainment industry, where personal ambition and corporate interests often collide with devastating consequences.

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ADOR Responds to HYBE’s Management Audit on CEO Min Hee Jin

HYBE’s decision to initiate a management audit of its subsidiary label ADOR has sent ripples through the K-pop industry, raising questions about the dynamics between the two entities and the future of their partnership. Since then, ADOR has addressed the label’s plans.

HYBE Initiates Management Audit on ADOR

Despite HYBE holding a controlling 80 percent stake in ADOR, recent developments have highlighted tensions between the label and its parent company. Reports surfaced on April 22 indicating that HYBE had detected efforts by ADOR to assert its independence, prompting concerns within the conglomerate. In response, HYBE took swift action, calling for a shareholders’ meeting to address the situation and hold the ADOR management accountable for their actions.

Founded in 2021 by industry veteran Min Hee Jin, ADOR quickly became synonymous with innovation and creativity, serving as the home for rising stars like NewJeans.

Central to HYBE’s concerns was the composition of ADOR’s leadership, with both current directors having joined the company alongside Min Hee Jin from SM Entertainment. In an effort to exert greater influence and oversight, HYBE sought to appoint an additional director from its own ranks, signaling a shift in power dynamics within the label.

Furthermore, reports circulated that HYBE had issued a document calling for Min Hee Jin’s resignation as CEO of ADOR, further complicating the situation and raising speculation about the future leadership of the label.

ADOR Responds to HYBE’s Plans

In response to these developments, ADOR issued a statement addressing the reports and affirming its commitment to transparency and cooperation with HYBE during the audit process.

“It appears that HYBE and BELIFT LAB along with Chairman Bang Si Hyuk think that simply driving CEO Min Hee Jin out of the company will end this issue without providing proper apologies or measures. However, ADOR will use all possible means and methods to protect the cultural achievements that NewJeans has worked for and to prevent further infringement due to copying. We want to make it clear that we cannot tolerate copying and various unfair actions continuing against ADOR and NewJeans,” it read.

The outcome of this audit and the subsequent actions taken by both parties will undoubtedly shape the future trajectory of ADOR and its relationship with HYBE, underscoring the complexities of navigating the competitive landscape of the K-pop industry.

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ADOR Begs NewJeans Fans To Avoid Giving Letters At Airport

NewJeans fans are in for some disappointing news. The group’s agency has issued a notice asking people to avoid giving letters and gifts at the airport.

NewJeans Fans No Longer Allowed to Hand Letters and Gifts at the Airport

On April 5, ADOR issued a notice regarding fan interactions with NewJeans, urging fans to adhere to certain guidelines to ensure the safety and well-being of the members. The notice, titled “Information on How to Deliver Fan Letters to NewJeans (No Giving Letters at the Airport),” outlined specific instructions regarding the delivery of fan letters and gifts to the group.

In the notice, ADOR expressed concern over the potential risks associated with fans presenting gifts or letters to NewJeans at the airport, particularly during congested situations with heavy foot traffic. Acknowledging the safety hazards posed by such practices, the agency made it clear that NewJeans would not be accepting letters from fans at airport locations.

“Giving presents or fan letters during a congested situation with heavy human traffic may lead to dangerous accidents, requiring extra caution. As such, we would like to inform you, as we have in the initial notice, that fan letters can be delivered only through the designated methods.”

Furthermore, ADOR emphasized that NewJeans has a strict policy against receiving gifts from fans under any circumstances. This policy extends to fan letters, which are only accepted through designated channels, namely the group’s official PO box or directly from NewJeans fan club managers during specified events such as open music shows or in-person fan sign events.

By issuing these guidelines, ADOR aimed to ensure the safety and security of both NewJeans members and their fans during public appearances. The agency’s proactive approach underscores its commitment to prioritizing the well-being of its artists and maintaining a safe environment for fan interactions.

While the notice may have disappointed some fans who were eager to express their support for NewJeans in person, adhering to these guidelines is essential for fostering a positive and responsible fan culture. By respecting the agency’s directives and following the designated procedures for letter delivery, fans can continue to show their love and appreciation for NewJeans in a manner that prioritizes safety and compliance with official protocols.

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NewJeans Delivers Sponsorship Funds for The Deaf

NewJeans, the rising sensation in the K-pop scene, has recently garnered attention not just for their musical prowess but also for their commendable philanthropic efforts. On December 22, Kim Minja, CEO of the welfare organization Snail of Love, proudly announced that NewJeans had delivered sponsorship funds dedicated to supporting deaf individuals.

NewJeans Joins Exclusive Club After Latest Sponsorship Funds

This act of generosity stemmed from a portion of the album revenue earned by NewJeans, exemplifying their commitment to making a positive impact beyond the realm of entertainment. Notably, this isn’t the first time the group has contributed to this cause. In the previous year, both ADOR and NewJeans had also donated proceeds from their sales profits to the same organization, showcasing a consistent dedication to supporting those in need.

As a result of this second sponsorship, NewJeans has been recognized and honored as the seventh member of the organization’s prestigious “Soul Leader” club. The designation is bestowed upon donors whose accumulated contributions exceed KRW 99.0 million (approximately USD 76,400), signifying a remarkable level of commitment to the cause.

How NewJeans’ Donation Will Help The Deaf

The funds donated by NewJeans will play a crucial role in supporting projects aimed at sound-recovery-related treatments and assistance. This includes financing artificial cochlear surgery for deaf individuals, facilitating the replacement of external hearing devices, and supporting speech rehabilitation therapy. By directing their philanthropic efforts towards projects that directly impact the lives of those with hearing impairments, NewJeans is not only raising awareness but also actively contributing to the betterment of the community.

The group’s involvement with Snail of Love also reflects a broader trend within the K-pop industry, where artists leverage their influence to address social issues and contribute to charitable causes. NewJeans’ commitment to making a meaningful difference serves as an inspiration, encouraging fans and fellow artists alike to consider the positive impact they can have beyond their artistic endeavors.

As NewJeans continues to make waves in the music industry, their philanthropic endeavors add an extra layer of admiration from fans who appreciate not only their talent on stage but also their compassionate contributions to society. The announcement of their sponsorship funds for deaf individuals reaffirms that, for NewJeans, success is not only measured in chart rankings but also in the positive change they bring to the lives of those in need.

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ADOR Reacts to Issues About Managing NewJeans

NewJeans’ agency, ADOR, has officially responded to recent controversies surrounding its handling of the group. Concerns arose when fans raised questions about the agency’s alleged reluctance to provide NewJeans members with the desired educational opportunities.

On Tuesday, November 21, NewJeans member Hanni disclosed during a live broadcast her desire for additional Korean classes. 

“I told the company that I wanted to take more Korean language classes, but they said I couldn’t. Because they said I didn’t need them,” Hanni said. Additionally, she also revealed that her last Korean lesson was two years ago. 

This revelation troubled many fans who believed that it’s a sign of mismanagement from ADOR. Other fans are also unsettled by the situation as it seemed like the label isn’t giving their artist’s an access to education. 

In response to the growing concern, Hanni clarified the situation on the fan communication platform Phoning the following day. She stated that there had been a misunderstanding and that her request for Korean lessons had not reached the label or CEO. 

“About a year ago, I mentioned to my manager, who left the company earlier, about how I wanted to start doing Korean classes again,” she explained. “I just wanted to share a fun story with you, but I think there was a misunderstanding. That conversation has not [sic] reached my label or CEO as it was a light one.”

ADOR issues a statement about NewJeans

Following the controversy, ADOR then issued a statement to address concerns on how they handle the girl group NewJeans. 

First, they addressed the members’ education, saying that the agency has hired instructions for the NewJeans members and scheduled classes based on their availability. As for Hanni, the label said that she’s receiving separate language classes, including Korean language education. Then for Hyein, the agency said that her parents decided to let her pursue homeschooling. 

ADOR places utmost importance on the fact that the members of NewJeans are going through a significant phase of personal growth and learning that goes beyond their entertainment activities, encompassing all aspects of their daily lives,” the agency said. 

Furthermore, the label promised fans that they’re exhausting all efforts to provide support for the NewJeans members in terms of their needs at work and personal lives.

Featured image: NewJeans updates fans with new group photo. Credit: Twitter/NewJeans

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Newjean’s “Get Up” Album Is Here!

After weeks of anticipation, K-pop monster rookies NewJeans have finally released their sophomore EP GET UP on Friday, July 21. 

The five-piece rising girl group also released the music video for their track “ETA,” which sees the NewJeans members reaching out to their female friend to tell her that they’ve discovered her boyfriend cheating on her at a pool party. 

 

The “GET UP” EP features a total of six songs, with ETA,” “Super Shy,and “Cool With You” as its triple title tracks. 

All six songs have their own music videos, but the earlier released ones already boast impressive collaborations. 

The New Jeans” music video, for example, saw the group transform into superheroes as it was a collaboration with the 25th anniversary of the hit American cartoon series THE POWERPUFF GIRLS.

Meanwhile, the two music videos for Cool With You,” meanwhile, featured Asian superstars Tony Leung and Jung Ho Yeon. THE “ETA” music video is also in collaboration with Apple as the whole video was entirely shot on iPhone 14 Pro. 

GET UP is NewJeans’ second EP following their self-titled EP, which was released in July 2022.

Composed of Minji, Hanni, Hyein, Haerin, and Danielle, NewJeans is a group under ADOR, the HYBE sub-label headed by Min Hee-jin

Featured image: NewJeans’ Twitter

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Legend Tony Leung and SAG Winner Jung Hoyeon Star in Newjeans’ “Cool With You” Music Video

Rising K-pop girl group NewJeans released on Thursday, July 20, two cinematic music videos for their song “Cool With You,” which stars Squid Game actress Jung Ho Yeon (for which she won the SAG Award for best performance by a female actor in a drama series in 2022) and a cameo appearance from veteran actor Tony Leung. 

In the first video for “Cool With You,” dubbed the “A side”, Ho Yeon was introduced as a cupid who appears to be completely invisible in life and prompts couples to fall in love through her glance. The latter part of the video saw the actress becoming interested in a man, with the members of NewJeans acting out as angels who are watching the forbidden love story unfold. 

 

Meanwhile, the “B side” video for Cool With You” picks up from where the “A side” left off but Ho Yeon is now visible to the world. She’s then seen starting a relationship with her love interest. But as their budding romance starts to pick up, Ho Yeon comes across a mysterious man (played by Tony). From that moment, her lover can no longer see Ho Yeon. 

The “B side” video also saw the NewJeans members dancing to a snippet of their unreleased song “Get Up.” 

 

Aside from “Cool With You,” NewJeans has already released the music videos for Super Shy” and “New Jeans.”

Cool With You” and “Super Shy” are two of GET UP’s triple title songs, alongside the yet-to-be-released track “ETA.” 

NewJeans’ sophomore EP GET UP, which will be released on July 21, will have a total of six songs, with each track having accompanying music videos. 

GET UP will serve as the group’s second EP following their self-titled EP,  which was released in July 2022. 

Composed of Minji, Hanni, Hyein, Haerin, and Danielle, NewJeans is a five-member group under ADOR, the HYBE sub-label headed by Min Hee-jin

Featured image: HYBE Labels’ YouTube

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