WM Entertainment, the agency representing top K-pop artists like Lee Chaeyeon and ONF, is now using a private messaging service called Fromm. (Its DearU service ended late last year.)
@seoulmates.io Any fans of WM artists here ? Finally spotted the building on Seoul street 😍 #wm #wmentertainment #ohmygirl #ohmygirldolphin #b1a4 #sandeul #onf #yooa #leechaeyeon #ohmygirlyooa #ohmygirlarin #ohmygirlseunghee #kpopcompany #kpop #kpoplabel #kpopfyp #kpopshop #kpopgroup #kpopohmygirl #kpopb1a4 #kpopagency
WM Entertainment’s use of Fromm marks a strategic shift in the realm of artist-fan interaction. It’s more than just a communication tool; it’s a nuanced approach to deepening fan engagement. In a time where the connection between artists and fans is key, Fromm provides a more personal way for fans to communicate with their favorites, offering a level of interaction that goes beyond what social media, for instance, can provide. In doing so, it fosters a more loyal and robust fan community.
Fromm offers a more controlled and safer environment for both artists and fans, a contrast to the often unpredictable and public nature of social media. This platform allows for better-managed interactions. That’s important for protecting the artists’ images and ensuring fans have a positive experience. It also creates opportunities for artists and WM Entertainment to earn, as fans may be willing to pay for exclusive interactions or special content.
#프롬이채연 It was so hard not to receive messages from chaeyeon and to be able to communicate with her. I hope to be able to get closer to chaeyeon by texting with her on fromm as i missed her so much. pic.twitter.com/uJdGcwWYCU
— Chae’s Chaerish (@chaerishyeon) January 1, 2024
WM Entertainment is staying current
Furthermore, Fromm is useful for understanding what fans like and want. This information is key for planning future projects, including but not limited to music. It’ll also allow WM Entertainment to come up with better ways to market those projects. As K-pop gains more fans worldwide, Fromm helps connect international fans with Korean artists, which is vital as K-pop’s global influence continues to grow.
Overall, the launch of Fromm by WM Entertainment shows how the company is adapting to the ever-changing media landscape. By introducing this new technology, WM Entertainment is staying current with how fans consume media.
The Fromm service for WM Entertainment artists launched last January 5, opening a new chapter in the evolving relationship between K-pop idols and their fans. – K-Pop News Writer
Featured Image: Fans of WM Entertainment artists can now interact with them in a safer, more user-friendly environment. Sources: CHOEAEDOL, Kpop Wiki, WM Entertainment.