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Fair Trade Commission to Investigate HYBE Further

The Fair Trade Commission (FTC) will further investigate HYBE despite the company’s claim that the omission of designated data was unintentional. This follows a correction report filed by HYBE, which described the omission as a “simple mistake.” The FTC’s investigation, if it uncovers intentionality and significant omission of data, could lead to criminal charges against HYBE Chairman Bang Si-hyuk.

The probe continues despite HYBE’s claims of a “simple omission” in data disclosure

On July 2, HYBE filed a correction report with the Financial Supervisory Service’s Electronic Disclosure System (DART). The report addressed the status of overseas affiliates in which the CEO’s family holds shares, citing a “simple omission.” HYBE disclosed ‘BEL AIR STRADELLA, LLC,’ a U.S. real estate company owned entirely by Bang Si-hyuk. Reports indicate that Bang Si-hyuk purchased a luxury mansion worth approximately 36.5 billion won (26.4 million dollars) through this company.

HYBE explained, “With the designation of large corporate groups subject to disclosure, the corporation also has an obligation to disclose. In practice, there was a simple omission, so we made a corrective disclosure.”

The FTC conducted an on-site investigation into HYBE on June 24, suspecting data omission for large corporations. Despite HYBE’s voluntary correction, the FTC plans to continue its investigation. An FTC official stated, “We plan to continuously uncover whether this was a simple omission, as HYBE claims, or a deliberate concealment.”

If the investigation reveals that HYBE omitted additional affiliates, excluding their assets from calculations, it could mean avoidance of corporate group designation and engagement in unfair practices. Significant omissions could result in punishment.

HYBE’s voluntary correction came over two months late, beyond the 10-day window for such actions. A retroactive application is unlikely, as the enforcement decree takes effect on the 7th of next month. According to the Monopoly Regulation and Fair Trade Act, large corporate groups can face criminal charges for omissions or errors in data related to disclosure obligations. The FTC will review the missing data and HYBE’s explanations in their ongoing investigation.

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NewJeans Condolence Wreaths Protest Organized by “Bunnies”

Fans supporting ADOR CEO Min Hee Jin organize a NewJeans condolence wreaths protest, ignoring internal and external criticism

NewJeans’ fans, known as “Bunnies,” plan to protest at HYBE’s headquarters by sending condolence wreaths, a gesture traditionally used for funerals. The protest, scheduled from July 30 to August 1, reflects tensions between fans loyal to ADOR CEO Min Hee Jin and HYBE over ongoing conflicts. Despite knowing this event clashes with a LE SSERAFIM member’s birthday celebration at the same location, organizers decided to proceed, drawing significant criticism.

Members of the NewJeans gallery on DC Inside, an online community supportive of Min Hee Jin, initiated the protest. They announced the event on July 27, two weeks after LE SSERAFIM’s fans revealed plans for Kim Chae Won’s birthday festivities at HYBE, which include a “wrapping bus” and other celebratory activities.

The public argues that sending condolence wreaths during a birthday event creates a disturbing contrast, but organizers dismissed these concerns. LE SSERAFIM’s fans requested a change in the protest date, but NewJeans fans refused, pointing out that BTS’s fandom, ARMY, held a similar protest during a NewJeans member’s birthday. This is just among the controversies that pile up in relation to Min Hee Jin and HYBE.

Protest supporters believe their demonstration doesn’t directly involve LE SSERAFIM and should not interfere with the birthday event. However, many K-pop fans fear this protest could harm NewJeans’ reputation and create unnecessary conflicts. Additionally, tensions within HYBE remain high as Min Hee Jin faces separate legal battles with Source Music CEO So Sung Jin, who has accused her of embezzlement and filed a lawsuit demanding 500 million KRW (approximately 361,724 USD) in damages.

As the protest approaches, the K-pop community continues to monitor how both fandoms handle these overlapping events. The outcome could set a precedent for future fan demonstrations and their impact on K-pop artists.

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Bang Si Hyuk Reveals to Have Purchased $26.4m Mansion in LA Through HYBE Labels Subsidiary

Bang Si Hyuk, the chairman of HYBE Labels, has recently revealed that he purchased a $26.4 million mansion in Los Angeles through a subsidiary company. The acquisition, which took place in April of last year, involved a HYBE Labels subsidiary known as BEL AIR STRADELLA, LLC. This information came to light after HYBE Labels made corrections to its 2024 state of affairs report.

Bang Si Hyuk used a subsidiary to acquire a luxurious mansion in Los Angeles, sparking shareholder speculation

The Korea Fair Trade Commission (KFTC) launched an investigation into HYBE Labels earlier this year, probing into the company’s state of affairs report. The KFTC did not disclose the specifics of what might have been omitted or fabricated in the report, but it was suspected that the omissions involved companies owned by Bang Si Hyuk and his relatives.

On July 26, KST, HYBE Labels addressed the issue by publishing several corrections to the report. Among these corrections was the acknowledgment of BEL AIR STRADELLA, LLC, a U.S. subsidiary fully owned by Bang Si Hyuk and registered in December 2023. Shareholders quickly speculated that this company was created solely to facilitate the purchase of the mansion in the upscale Bel Air neighborhood of Los Angeles, California.

Additionally, BEL AIR STRADELLA, LLC is registered as a real estate company, leading some shareholders to cynically comment, “Wonder what sort of lofty dreams drove him to open a real estate company…”

This mansion, previously owned by comedian Trevor Noah until 2022, has now become a focal point of discussion among HYBE shareholders. It raises questions about the motivations behind the purchase and the use of a subsidiary to acquire such a luxurious property.

In related news, HYBE and ADOR’s dispute still continues to worsen despite numerous attempts to fix legal hearings. Previously, Min Hee Jin’s Kakao messages were also exposed, sparking huge controversy among its employees and the public.

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PLAVE Partners With HYBE Labels for Japanese Activities

PLAVE is set to officially debut in Japan. Earlier this year, VLAST Entertainment CEO Lee Seong-gu admitted that he and the members want to expand their presence beyond their homeland. “We don’t know if it’ll happen this year, but we’re focusing on PLAVE’s overseas expansion, hoping to receive love beyond Korea.” Now, their dream is becoming a reality with the help of an influential partner.

PLAVE(플레이브) ‘왜요 왜요 왜?’ | AliExpress 2024 Weverse Con Festival

‘Glocalization’

VLAST Entertainment recently announced, “We have signed an agreement with HYBE Japan for the Japanese debut and activities of our group PLAVE. We anticipate high-quality activities in Japan through this collaboration with HYBE Japan, who has a deep understanding of the Japanese market.”

Earlier this year, rumors were rife that HYBE had acquired VLAST Entertainment, but Lee cleared them up at a press conference. “The rumors about HYBE acquiring us are false. They invested small stakes to help us with overseas expansion, not for funding purposes.”

PLAVE(플레이브) ‘Watch Me Woo!’ | AliExpress 2024 Weverse Con Festival

HYBE Japan will now support PLAVE’s activities. The contract HYBE Japan signed with VLAST Entertainment is the largest of its kind among artists outside HYBE Labels. Its confidence that PLAVE will find success in Japan played a key role in finalizing this agreement. VLAST Entertainment will now actively promote the five-member virtual boy group in the Land of the Rising Sun by working very closely with HYBE Japan.

HYBE Japan employs a ‘glocalization’ strategy, leveraging HYBE‘s global expertise while understanding the Japanese market. They manage strategic planning for K-pop artists in Japan, including music distribution, concerts, product planning and sales, IP-related businesses, content production, media bookings, and PR. PLAVE now has all that and more on their side as they begin promoting in Japan.

PLAVE(플레이브) ‘WAY 4 LUV’ | AliExpress 2024 Weverse Con Festival

About PLAVE

PLAVE, consisting of Yejun, Noah, Bambi, Eunho, and Hamin, quickly gained popularity in Asia since their debut in March 2023. Their second EP, ASTERUM:134-1, topped HMV & BOOKS Japan’s K-pop sales charts for the first half of 2024. Its title track, “WAY 4 LUV,” not only entered the top ranks of South Korean music charts but also made them the first-ever virtual group to win No. 1 on MBC’s Show! Music Core.

PLAVE is known for their advanced use of motion capture technology combined with high-quality visuals and direction. They also garnered much love from fans through interactive live broadcasts. As a self-producing group, all members participate in songwriting, composing, and choreography, showcasing their musical talent and vocal prowess. 

PLAVE(플레이브) ‘니가 사는 그집’ (원곡 : 박진영) | AliExpress 2024 Weverse Con Festival

On April 13 and 14, PLAVE successfully held their first solo fan concert, Hello, Asterum!, at the Olympic Hall in Seoul. The presale saw 70,000 users accessing the ticketing site simultaneously, resulting in a complete sell-out.

Lee expressed gratitude to the fans, “Last year, despite our efforts, nothing worked out. We couldn’t get on shows or receive any offers. Now, thanks to the fans’ love, we are receiving many proposals for TV and commercial appearances. We are very thankful.” – K-Pop News Writer

Featured Image: Thanks to HYBE, PLAVE will finally get to do something they’ve dreamed of doing since debut. Source: X/@plave_official.

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HYBE Creates Team Korea Cheer Lightstick for the Paris Olympics

The iconic cheering culture of K-pop is set to debut at the Paris Olympics. HYBE created the Team Korea Cheer Lightstick to support the South Korean national team at the 2024 Paris Olympics, in collaboration with the Korea Sports Association (KSA) and its president, Lee Ki-heung. 

In K-pop, lightsticks are an essential part of fan culture. Each K-pop group has its own unique lightstick design and colors, symbolizing the group’s identity. Fans bring these lightsticks to concerts and other events to show their support. During performances, coordinated displays of lightsticks create a visually stunning sea of lights that enhances the experience for fans and artists alike. This fosters a stronger sense of community among fans and provides powerful encouragement to the artists. 

Now, with the Team Korea Cheer Lightstick, supporters of the Korean national team can offer similar encouragement to athletes at the Paris Olympics. Inspired by the Olympic torch, the lightstick features a transparent top housing the Team Korea logo, symbolizing the identity of the Korean team. The light-emitting part below the logo resembles an Olympic stadium, creating a ripple effect when illuminated. The athlete’s version includes a taegukgi (Korean flag) at the top.

Hybe, may pa-light stick sa Team Korea na sasabak sa 2024 Paris Olympics

Spreading the lightstick culture

HYBE will give 500 lightsticks to the Korean team. They will also distribute approximately 4,500 lightsticks to supporters participating in group cheering events at the Korea House in Paris. There, hundreds of people, including athletes’ families and various dignitaries, will gather to watch and cheer for the Korean team while waving their lightsticks in the air.

SEVENTEEN’s subunit BooSeokSoon or BSS (composed of Seungkwan, DK, and Hoshi) will also do its part to support Team Korea. BSS will lead the Team Korea Cheer Challenge with their hit single “Fighting.” A challenge video was released on the Korea Sports Council’s Instagram and other social media channels on the 10th, followed by relay challenge videos by the national team.

@ksocpr

부석순이 2024 파리올림픽에 나서는 팀코리아 선수들을 응원합니다!💙 부석순과 함께 팀코리아 선수들을 응원해주세요! 팀코리아 파이팅 해야지!💪 @SEVENTEEN 다음 챌린지를 진행해주실 펜싱 오상욱 선수@ohsu.o_o 와 근대5종 전웅태 선수 @jun__oo__ !! 함께 응원해주세요!🥰 #팀코리아파이팅해야지 #파이팅해야지 #2024파리올림픽 #팀코리아 #TEAMKOREA

♬ 오리지널 사운드 – 대한체육회 – 대한체육회

During the Olympics, HYBE will provide video content by its artists to the Korea House, which serves as the Korea Promotion Center. This will include music videos and variety content from HYBE Labels artists, as well as displays of the lightsticks and official merchandise. A photo event featuring Wootteo, a character made for BTS member Jin’s hit single “The Astronaut,” will also be part of the attractions. Finally, HYBE will also produce ‘cheer slogans’ as official merchandise for Team Korea, supplied to the KSA.

HYBE stated, “Spreading the lightstick culture from K-pop to the international sports arena represents a meaningful initiative for HYBE as an entertainment company. The lightstick’s value in connecting people with a single light aligns perfectly with the unified cheering culture of the Olympics.” – K-Pop News Writer

Featured Image: The lightsticks look so cool, especially the athlete’s version! Source: X/@gureumsai0217.

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Lenzo Yoon Expected to Leave HYBE After Non Compete Clause Expires

Yoon Seok-jun, aka Lenzo Yoon, recently stepped down as CEO of HYBE America. According to an exclusive report by Maeil Business Newspaper Star Today, Yoon has since returned to South Korea with his family in tow. Now, all eyes are on him, as many are eager to find out what his next move will be. Industry insiders suggest that he’s under a noncompete clause until the end of this year and is expected to leave HYBE completely when it expires.

A noncompete clause in an employment contract restricts a former employee from working in similar roles or industries for a certain period after leaving their job. This clause is designed to protect the company by preventing former employees from using insider knowledge to benefit competitors. In this context, competitors refer to other companies in the same industry as HYBE, which manages high-profile K-pop stars like BTS. Think JYP Entertainment, SM Entertainment, YG Entertainment, and the like.

In Yoon’s case, his noncompete clause prevents him from doing anything with those companies and others like them. This ensures that he won’t be able to use the experience and knowledge he gained at HYBE to benefit another company, potentially harming HYBE’s business interests. Once this clause expires, he’s free to do whatever he wants, whenever he wants, and wherever he wants.

Only time will tell what he’s planning to do.

Music’s Limitless Variations: Global CEO Lenzo Yoon, Big Hit Entertainment | SXSW 2021

All about Lenzo Yoon

Yoon joined HYBE in 2010, when it was still known as BigHit Entertainment. As the Director of Strategic Planning, he worked closely with Bang Si-hyuk, the company’s founder, focusing on content development and platform building. In 2015, Yoon was named Head of Business Planning. Starting in 2017, he strengthened the company’s global partnerships and expanded BTS’s IP business and world tours.

He was promoted three times within the next four years. Yoon rose to CEO of BigHit Entertainment in 2019, became Global CEO in 2020, and was appointed CEO of HYBE America and HYBE Universal in 2021. He made Billboard US’s 2022 Power List alongside Bang Si-hyuk, but stepped down from both positions soon after. He was replaced by Scooter Braun, who became HYBE America’s sole CEO in January 2023. Yoon hasn’t held an official position within HYBE since then, and maintained a relatively low profile until news of his return to South Korea broke.

Scooter Braun, known for discovering Justin Bieber and Ariana Grande, joined HYBE after his company Ithaca Holdings was acquired for about 1 billion USD in April 2021 as part of HYBE’s global expansion. After parting ways with Bieber and Grande last year, Braun retired from music management in June 2024 to focus on his HYBE work. Incidentally, HYBE America reported a net loss of approximately 11.7 million USD last year.

Maeil Business Newspaper Star Today asked HYBE to comment on their report, to no avail. – K-Pop News Writer

Featured Image: What will Yoon do next? Source: Rolling Stone.

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Samsung Drops Teaser Hinting at Collaboration With TXT

Samsung has ignited anticipation with a brief teaser hinting at a potential partnership with the renowned K-pop sensation TXT (Tomorrow X Together). The teaser, spanning 30 seconds, showcases captivating visuals that utilize Samsung smartphones arranged to form the letters “TXT.” Shared on social media platforms, the teaser also tags TXT, suggesting a forthcoming collaboration.

The excitement further mounts with Samsung’s revelation that more details about this surprise collaboration will be unveiled in just a week’s time during their annual “Unpacked Event.” This event traditionally serves as a platform for Samsung to introduce its latest innovations and developments, making it a fitting stage for the anticipated collaboration announcement.

TXT, known for their innovative music and strong fanbase, has gained international acclaim since their debut. The group’s collaboration with Samsung, a leading global technology company, holds promise for both parties to reach new audiences and explore creative synergies at the intersection of technology and entertainment.

Samsung’s strategic use of social media and teaser campaigns has effectively piqued curiosity among fans of both TXT and technology enthusiasts alike. As anticipation builds towards the Unpacked Event, followers are eagerly awaiting further details regarding how Samsung and TXT will come together, potentially setting new trends in the realms of music and technology.

For now, fans are encouraged to stay tuned to Samsung’s updates and TXT’s announcements, ensuring they don’t miss out on what promises to be an exciting and innovative collaboration between two influential forces in their respective industries.

TXT, also known as TOMORROW X TOGETHER, is a quintet managed under HYBE Labels (formerly Big Hit Entertainment). The group comprises five members: Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai. Here are the birthdates and ages of each member:

– Yeonjun: Born on September 13, 1999
– Soobin: Born on December 5, 2000
– Beomgyu: Born on March 13, 2001
– Taehyun: Born on February 5, 2002
– HueningKai: Born on August 14,2002

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ADOR Issues Statement Refuting All HYBE Accusations

In an official statement released by ADOR, a subsidiary of HYBE Labels, CEO Min Hee Jin and its employees have diligently addressed all HYBE accusations. The statement stands as a comprehensive response to the allegations brought forth by HYBE, aiming to clarify misunderstandings and present ADOR’s perspective on the matter.

ADOR’s Full-Length Statement Addresses All HYBE Accusations

On May 2, ADOR released the full-length statement regarding its current controversy. The statement offers a detailed account of each allegation, explaining the label’s side of the story.

The full statement reads as follows:

We would like to provide accurate facts regarding HYBE’s claims.

We deeply regret having to release a statement on a matter other than [news about] our artist again at an important time when NewJeans’s new music is being released.

ADOR has repeatedly requested HYBE to refrain from media activities that spread news about other issues unrelated to news about the artist so that the value of NewJeans’s efforts is not damaged through conversations with the media. HYBE also stated that they would not refute the press conference held by CEO Min Hee Jin. We express deep disappointment and regret that HYBE resumed its refutation through the media in less than a day.

Despite HYBE’s refutation, ADOR has not responded in order to not cause harm to the artist’s activities and to protect their value. However, as unverified issues continue to add to the public’s confusion, ADOR wishes to clarify the accurate facts regarding the current controversy.

1. Regarding the takeover of management rights

HYBE’s claim of a “management rights takeover” is baseless. The evidence they provided was not intended for a takeover but emerged from ongoing conflicts with HYBE based on “imagination.” We reiterate that there was no specific plan or execution related to this.

As the audit began and the malicious battle of public opinion worsened, the [ADOR] vice president who was quite concerned for Min Hee Jin’s safety approached HYBE’s senior management to request a halt to their unilateral battle of public opinion. However, HYBE’s management responded that it was not the time to worry about Min Hee Jin and coerced cooperation with statements such as, “If you get sued and your tie gets cut off for being the person in charge, how are you going to cover the damages you have to pay?” and “Think about your family.” They psychologically pressured the vice president into signing a consent form for information provision by saying, “There will be no issues if you cooperate with us.” The next day, the vice president’s KakaoTalk messages were disclosed to the media. This is a severe invasion of privacy and violation of human rights. Recently, Min Hee Jin’s legal representative confirmed with Yongsan Police Station, in the process of submitting the power of attorney form, that the vice president who wrote it was excluded from being a defendant.

HYBE maliciously edited the content of the conversations to make it appear as if the original intention was to take over management rights and intentionally publicized this extensively in the media. Min Hee Jin’s statement, “This will have to be noted as being casual conversation,” which is completely unrelated to the context, was also selectively edited.

2. Regarding financial compensation

Firstly, Min Hee Jin stated at the press conference that the “incentive” is 2 billion won (approximately $1.45 million), not her salary. This was a reward for achieving 33.5 billion won (approximately $24.3 million) in operating profit two years after ADOR’s establishment.

As stated at the press conference, the issue she raised regarding the incentive calculation was not about the amount itself but about the criteria for determining the incentive and the transparency of the decision-making process. Min Hee Jin believed that HYBE’s criteria for determining incentives was unclear and that there was a lack of clear explanation regarding the process of calculating incentives.

Distorting the facts about the incentive like this and obfuscating the issue by mentioning Min Hee Jin’s salary, incentive, and stock compensation can only be seen as HYBE’s attempt to falsely frame Min Hee Jin as being motivated by financial greed.

3. Regarding the internal whistleblowing and audit process

It is said that CEO Park Ji Won replied to ADOR’s internal whistleblowing email on April 22 at 10 a.m. At the same time, HYBE not only initiated an audit including seizing the vice president’s laptop but also sent a letter demanding Min’s resignation and calling for a general shareholders’ meeting. Just a few hours after, news articles were continuously published, announcing the sudden activation of the audit rights on ADOR’s management. The following day, articles continued as if it were a live broadcast with HYBE’s aggressive media activity. We would like to ask HYBE. What was your response to Min’s internal whistleblowing email?

We would like to ask this also. What kind of listed company discloses to the public the details of an audit that should be conducted discreetly, even editing in unverified information, and reports them as if they were a live broadcast? Moreover, this happened just at the time when a subsidiary label’s artist was preparing for a comeback.

The activation of audit rights has severely hindered the work of Min Hee Jin and ADOR staff members, who were working tirelessly in preparation for NewJeans’s comeback. Although HYBE claimed that they immediately provide new laptops and allow downloading existing work materials to ensure no disruption to work, this is not true. The laptops were taken away without giving the vice presidents time to download their work materials, and the process of seizure was also unreasonable.

4. Regarding HYBE’s promise to debut [NewJeans] as the first girl group

HYBE had publicly declared NewJeans as Min Hee Jin’s girl group and HYBE’s first girl group since the “Plus Global Audition.” This is a fact remembered by the parents of NewJeans members and the executives and employees of ADOR at the time as witnesses. Eventually, with the recruitment of Sakura and Kim Chaewon, LE SSERAFIM became HYBE’s first girl group, and even though it was revealed that HYBE did not keep its promise of “HYBE’s first girl group,” HYBE is not hesitating to make false claims. At the time, Min Hee Jin requested the establishment of ADOR while giving up her shares, and she endured various disputes in order to transfer and debut the NewJeans members in ADOR.

Despite the truth about NewJeans’s debut process, HYBE claimed, “NewJeans’s debut schedule could not help but be delayed regardless of HYBE’s intention due to the division of the company and the transfer of contracts.” It is regrettable that HYBE continues to lie about the truth of what has already happened.

5. Regarding the request not to promote NewJeans’s debut

HYBE claims there were concerns that the fact that Sakura joined SOURCE MUSIC as well as the information on the composition of NewJeans members would be exposed, but this is not only factually incorrect but also logically inconsistent.

There is no explanation whatsoever on what relation there is between revealing that ADOR’s debut team is “composed only of rookies” and Sakura joining SOURCE MUSIC as well as what problems could result in exposing the information on the composition of ADOR’s debut members.

HYBE gave the excuse, “As there was not adequate time for the two groups’ promotions because their debut schedules followed one after the other right away, it was decided that minimum promotional periods would be set,” but in actuality, there were no such agreements. At the time, HYBE wanted to create confusion within the industry that LE SSERAFIM could be Min Hee Jin’s girl group, and CEO Park Ji Won explicitly asked Min Hee Jin through calls and social media [messages] for ADOR to not promote NewJeans. This is confirmed by the social media conversation records between Park Ji Won and Min Hee Jin, yet HYBE continues to change their story while giving irrelevant reasons.

6. Regarding the claim that it was not a slave contract

Min Hee Jin does not deny the necessity of the non-competition clause itself. As the head of a company engaged in the entertainment business, she understands that working in a competing business during and for a certain period after employment can be prohibited. However, business and duration subject to the prohibition of competition must be reasonable, which is not the case with the current shareholders’ agreement.

Contrary to the official statement on April 25, HYBE’s rebuttal statement distributed to all media outlets on April 26 blamed Min Hee Jin for disclosing the shareholders’ agreement and refuted by revealing part of its content.

The irrationality of the current shareholders’ agreement primarily lies in the fact that Min Hee Jin can only be freed from the non-competition clause by no longer holding any shares, and addressing this unfairness is only natural. HYBE claimed in its rebuttal that it sent a response in December last year stating, “There were differences in interpretation in the provisions related to selling stocks in the contract. We will resolve the clause with ambiguous interpretation,” but any legal expert would find the interpretation unambiguous, and Min Hee Jin would continue to bear the non-competition obligation until she disposes of all shares with HYBE’s consent. Although HYBE claimed to have sent a response to resolve the ambiguous clause in December, it was not until mid-March this year that a revised proposal containing this content was received.

7. Regarding follow-up reports on the shareholders’ agreement

Following HYBE’s rebuttal, several follow-up reports confirmed by HYBE through the media have been rife with speculation and distortion regarding the shareholders’ agreement. To correct further misunderstandings, we provide this information.

HYBE has misled by claiming that Min Hee Jin demanded an increase to 30x for the put option, suggesting that the current conflict is motivated by financial reasons. However, the 30x was a reflection of the value of our future boy group production and one of the proposals during the negotiation process to change the shareholders’ agreement with various unreasonable aspects, and it was not a priority item in the negotiations.

Additionally, HYBE promised Min Hee Jin an additional 10 percent stake in ADOR as stock options during the stock purchase agreement and shareholders’ agreement signing in March last year. However, legal advice revealed that stock options could not be granted to major shareholder Min Hee Jin under the Commercial Code. This stock option was not requested by Min Hee Jin but proposed by HYBE. Min Hee Jin could not dismiss the perception that HYBE had deceived her. It was a matter of “trust.”

It is also not true that Min Hee Jin rejected HYBE’s proposal to release the non-competition obligation. HYBE suggested that Min Hee Jin serve a mandatory eight-year tenure and bear a one-year non-competition obligation after resignation, with the put option to be exercised in stages according to that period. However, the controversy over ILLIT arose during the shareholders’ agreement negotiations, leading to the current situation. Min Hee Jin has not communicated any stance on HYBE’s proposal. It is untrue that Min Hee Jin expressed a refusal.

8. Regarding the fact that the shaman is simply a friend

NewJeans’s success and ADOR’s remarkable achievements made in a short period of time are based on rational business decisions. These claims are part of HYBE’s framing to undermine and deny ADOR’s success.

ADOR’s revenue and operating profit stem from preventing unnecessary expenses, efficiently managing the budget, and striving to enhance the brand image. If what they claim is possible, why would Min Hee Jin and ADOR’s staff members work tirelessly day and night?

It is regrettable that HYBE, which should be a leader of K-pop, attempted to frame with personal defamation unrelated to the issue and not even worth responding to, especially announcing it just before Min Hee Jin’s press conference.

9. Regarding the fact that HYBE does not cherish NewJeans

HYBE was the one who suddenly announced the audit to the media on April 22 without waiting for the audit results. Without any concrete evidence, they claimed an impossible “takeover of management rights” and did not even attempt to listen to ADOR’s stance internally, sparking this issue before NewJeans’s comeback.

HYBE claims they suggested not to mention the artist. If they believed attacking Min Hee Jin and ADOR publicly would not affect NewJeans’s brand value, it indicates a lack of understanding of label management and is sophistry to cover up their own misjudgments in management.

We hope the above information helps to resolve further speculation and misunderstandings.

On April 16, Min Hee Jin stated, “HYBE is unprepared, lacks understanding, and has the wrong attitude toward a multi-label system,” pointing out various issues and proceeding with internal whistleblowing. Despite it being a frank statement made with trust in Chairman Bang Si Hyuk’s guideline to “speak up about differences and your opinions when faced with injustice and irrationality in the workplace although it may be difficult to do so,” the situation has come to this current extreme state with accusations of “breach of trust.”

ADOR is currently contributing all of our efforts into supporting NewJeans’s activities and will continue to do so. If HYBE truly wishes to protect the IP as claimed and considers the shareholders’ interests, we hope they will stop spreading the unconvincing malicious propaganda and show a reasonable attitude by supporting ADOR so we can showcase full dedication to creation.

Following HYBE Labels’ internal audit and allegations against Min Hee Jin of attempting to “steal” ADOR and NewJeans, ADOR’s official statement meticulously dissects each claim, offering insights into the company’s operations and clarifying any misconceptions. CEO Min Hee Jin, alongside ADOR’s employees, collectively stand by their actions and refute any assertions of wrongdoing.

Moreover, ADOR’s statement addresses the press conference held by Min Hee Jin on April 25, where initial discussions regarding the conflict between ADOR and HYBE were brought to light. ADOR emphasizes the importance of transparency and open communication, underscoring their commitment to resolving disputes through dialogue and cooperation.

On April 26, HYBE issued a more detailed statement, further elaborating on specific claims made during the ongoing conflict. ADOR’s response to this statement reflects a thorough examination of the issues raised by HYBE, providing a nuanced perspective and offering solutions to reconcile differences between the two entities.

In essence, ADOR’s official statement serves as a testament to their dedication to transparency, integrity, and resolving conflicts in a constructive manner. By addressing each issue and accusation with diligence and clarity, ADOR reaffirms its commitment to upholding ethical standards and fostering a harmonious relationship within the HYBE Labels ecosystem.

For now, HYBE Labels has not yet issued a response to the full-length statement issued by ADOR.

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Lee Soo Man Sells His Remaining SM Entertainment Shares to HYBE

HYBE has acquired an additional 3.64 percent stake in SM Entertainment for 104.3 billion KRW (approximately 78.2 million USD). This marks a major shift in the company’s ownership landscape. This transaction involves all the remaining shares of SM Entertainment held by its founder and former chief producer, Lee Soo Man. With this development, Lee Soo Man will no longer have any stake in the agency he built in 1995, home to K-pop acts like aespa and NCT.

The backstory to this development has to do with a decision Lee Soo Man made last year. He decided to sell a 14.8 percent stake in SM to HYBE during a contentious battle for control of the company involving Kakao. This latest purchase involves his 868,948 shares going for 120,000 KRW each. This price was significantly above the current share price. This move is the result of Lee Soo Man exercising his put option. This right was agreed upon during their previous transaction in February 2023.

@iqtaehyun

i was SHOCKED when i saw this but it wont rlly affect the idols under sm. #leesooman #sm #smentertainment #nct #aespa #redvelvet #kpopfyp

♬ sad SpongeBob music – michael

HYBE now owns 12.6 percent of SM

Set to be finalized by March 7, this acquisition will increase HYBE’s stake in SM Entertainment to 12.6 percent. The initial purchase of Lee Soo Man’s shares was part of HYBE’s effort to gain a controlling interest in the agency, amounting to an investment of 422.8 billion KRW. But when Kakao emerged as the winner in the takeover battle, HYBE had to reduce its stake back to around 8 percent.

Kakao and Kakao Entertainment currently hold a combined 39.87 percent stake in SM. This means they’re the company’s largest shareholders. This intense battle reshaped the ownership structure of SM Entertainment and had significant repercussions for Kakao. Its chief investment officer, Bae Jae-hyun, is currently standing trial over allegations of stock price manipulation during the bid.

The sale of Lee Soo Man’s remaining shares to HYBE is a landmark moment in SM Entertainment’s history. It means the man who built the agency no longer has any ties to it as of this writing. As SM Entertainment turns the page, the rest of the industry is waiting to see how this development will change the K-pop scene in South Korea and beyond. – K-Pop News Writer

Featured Image: HYBE now has a larger ownership stake in the agency that was once one of its fiercest rivals. Source: X/@beyondthestarf.

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HYBE Becomes First K-Pop Agency to Achieve 2 Trillion KRW in Revenue

HYBE has become the first K-pop agency to cross the 2 trillion KRW revenue mark. With a reported 2.18 trillion KRW (1.67 billion USD) in earnings for 2023, this represents a 22.6% increase from the previous year. This financial milestone was propelled by strong album sales from NewJeans, SEVENTEEN, and TOMORROW X TOGETHER (TXT). Album sales alone accounted for 44.6% of the agency’s total revenue, an increase from 31.1% in the previous year. 

Together, these groups played a significant role in boosting HYBE’s album sales from its Korean artists, nearly doubling the total from 22.2 million units in 2022 to 43.6 million units. In Korea, SEVENTEEN led album sales with a staggering 15.9 million units, followed by TXT and NewJeans, who sold 6.5 million and 4.3 million albums, respectively. These numbers are from Circle Chart, which tracks sales only in Korea.

Hybe becomes 1st K-pop agency to top 2 tln won in annual sales

A bright spot

Revenue from the agency’s US-based record labels—Nashville’s Big Machine Label Group and Quality Control, an Atlanta-based hip-hop label the agency acquired in February 2023—grew 70% to 150 billion KRW (114.9 million USD). This accounts for nearly half of HYBE’s streaming revenue growth for the year. Meanwhile, streaming revenue from the agency’s Korean labels outside Korea also saw an increase of 102% to 107 billion KRW (81.9 million USD). This highlights HYBE’s global reach and the growing international demand for K-pop.

Concert revenue also experienced a substantial increase of 39.1% to 359.1 billion KRW (275 million USD). It accounted for 16.5% of HYBE’s total revenue, up from 14.5% in 2022. This indicates that 2023 was a big year for live performances. This growth was attributed to an increase in the number of concerts. HYBE had 125 concerts from seven touring artists in 2023, compared to 78 concerts from four touring artists in 2022.

Despite these successes, some revenue sources such as ads, appearances, content, licensing, and merchandise experienced declines. Thankfully, revenue from fan clubs emerged as a bright spot, showing a 35.9% increase to 91.2 billion KRW (70 billion USD).

QC Sold For $320 Million To Scooter Braun’s Company Hybe America

More good news

Here’s more good news: HYBE’s gross profit improved by 19.7% to 1 trillion KRW (773 million USD), though the growth rate was slightly lower than that of revenue. This was due to a 25.2% increase in the cost of sales. Nonetheless, the agency’s operating profit improved by 24.9% to 295.8 billion KRW (227 million USD), while its net profit rose by 288% to 186.5 billion KRW (143 million USD). This demonstrates effective cost management and operational efficiency.

Geographically, Korea’s share of HYBE’s revenue went from 33% in 2022 to 36% in 2023. Japan’s share also saw an increase, going from 28% to 31%. However, North America’s share dropped slightly. It fell from 32% to 26% despite the acquisition of Quality Control.

The fan community platform Weverse ended 2023 with 10.1 million monthly active users in the fourth quarter. This shows a slight decrease from 10.6 million in the third quarter but an overall year-on-year increase, as Weverse had only 8.5 million monthly active users in December 2022. The platform expanded its artist communities significantly, from 71 at the end of 2022 to 122 by the end of 2023.

eternal sunshine (label reactions)

HYBE is moving fast toward the future

Looking ahead, HYBE plans to expand its roster while promoting its existing artists. TWS has already debuted and is doing well, securing endorsement deals and music show wins. I’LL-IT and KATSEYE are also gearing up for their debuts. Meanwhile, HYBE America’s management division, Scooter Braun Projects, is poised for significant growth, especially with the upcoming release of Ariana Grande’s album Eternal Sunshine.

In addition to its financial achievements, HYBE also announced a shareholder value enhancement plan with a dividend of 700 KRW per share, totaling 29.2 billion KRW. This reflects the agency’s commitment to prioritizing shareholder value despite being in a growth phase.

HYBE CEO Park Ji-won believes the company’s dynamic and collaborative business model is a key driver of its success. “HYBE is moving fast toward the future with an unwavering vision. Our multi-label system allows each label to operate independently to reduce heavy reliance on certain artists or labels, and the labels compete and cooperate under the system,” he said. – K-Pop News Writer

Featured Image: Talk about record-breaking earnings! Source: The Korea Times.

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