PLEDIS Entertainment’s new boy group marked a major milestone three days before their official debut. On January 19, the agency announced that TWS—composed of leader Shinyu and members Dohoon, Hanjin, Jihoon, Kyungmin, and Youngjae—secured a high-profile endorsement deal for the beverage brand Milkis.
Fizzy Drink Milky Twist | Lotte Milkis
Milkis is a unique soft drink produced by Lotte Chilsung, a well-known beverage company in South Korea. Launched in 1989, Milkis stands out because it combines traditional elements of carbonated beverages with milk to create a distinctive creamy taste. One of the most notable aspects of Milkis is its wide range of flavors. It comes in apple, banana, grape, mango, muskmelon, orange, peach, pineapple, strawberry, and of course, regular.
Its primary target market is the youth, especially students looking for something refreshing to drink during a study break. Even so, Milkis has become popular with various age groups. Its appeal has transcended South Korean borders, attracting fans in countries like Hong Kong, Russia, and the US. This is most likely due to its caffeine-free and preservative-free nature, which makes it a healthier alternative to ordinary sodas.
Milkis and TWS are aligned
Like Milkis, TWS aims to bring something new to the music scene with its unique genre of “boyhood pop.” Their goal is to evoke pleasant emotions through music characterized by sparkling, refreshing melodies. This makes TWS the perfect endorsers for Milkis. As the brand said in a statement, “We selected TWS as our representative model because their identity aligns with the product’s pursuit of a thrilling and smooth image.”
![[TWS DEBUT SHOW] TWS 이렇게 만나서 반가워 (ENG/JPN)](https://i.ytimg.com/vi/GBKVl5LwK6o/hqdefault.jpg)
[TWS DEBUT SHOW] TWS 이렇게 만나서 반가워 (ENG SUB)
Soon after announcing their Milkis endorsement, TWS dropped their first EP and celebrated the release with a media showcase, a global debut show, and a fan showcase.
In other news, TWS will be featured in the March and April issues of the Japanese fashion and lifestyle magazine, ViVi. The March issue was made available starting January 23, and the April issue will be on sale from February 22. – K-Pop News Writer
Featured Image: The brand put faith in the group before their official debut. Sources: Facebook/Milkis PH, X/@TWS_PLEDIS.