Suga may continue to be a Samsung ambassador after all. A new post appears to confirm that the BTS member could still promote the brand amidst his ongoing DUI case.
BTS Member Suga Returns as Samsung Ambassador in New Post
Suga has reappeared as a model for Samsung Electronics, putting to rest some of the concerns about his future with the brand. On August 31, Samsung Electronics Paraguay‘s official social media accounts released several images of Suga in an advertisement for Samsung’s “Freestyle 2nd Gen projector.”
This reappearance is particularly significant, as there has been much speculation about whether Samsung would continue its association with Suga following recent controversies. The uncertainty began when several Samsung accounts, notably those in Germany, removed Suga’s images from their platforms in mid-August after news of the rapper’s DUI incident surfaced.
On August 24, Samsung Electronics Germany took down promotional photos of Suga endorsing the Galaxy S24 Ultra smartphone, which led to widespread speculation about the implications for his partnership with the brand. The situation was further fueled when Samsung Deutschland deleted a social media post featuring Suga shortly after it was uploaded on August 15. These actions raised concerns among fans, some of whom called for a boycott of Samsung products in response to what they perceived as the company distancing itself from the BTS member.
Despite the ongoing investigation into Suga’s case, the recent advertisements from Samsung Paraguay suggest that any conflicts surrounding his role as a model for the company may have been resolved. This development has reassured fans that Suga’s partnership with Samsung is still intact, at least for now. It also highlights the complex relationship between celebrities and brand endorsements, where personal controversies can quickly impact professional engagements.
For Suga and his fans, this reappearance marks a positive step forward, signaling that he continues to be a valued face for Samsung’s global marketing campaigns.