Netflix announced on July 9 that the new survival reality show “The Influencer,” created by Lee Jae-seok and Son Soo-jeong, will premiere on August 6. The show will feature 77 South Korean influencers competing to see who can wield the most influence.
“The Influencer” gives viewers a sneak peek into the newest, most thrilling reality show
The recently released trailer showcases celebrities like Jang Geun-seok and influencers Risabae, Pani Bottle, Jin Yong-jin, Shim Euddeum, and Daedo Library. TikToker Xiajiu, with 27.5 million followers, also appears. The success of other Korean reality shows, such as “Physical: 100” and “Siren: Survive the Island,” prompted Netflix to introduce this new concept.
The concept hints at exciting and surprising challenges. The trailer reveals contestants displaying their follower counts on headbands and engaging in intense tasks like shaving their eyebrows, wearing costumes, and shedding tears.
Producer Lee Jae-seok commented on the show’s unique concept: “I thought it would be interesting to bring together influencers in one place divided based on algorithms. In addition to meeting Korea’s biggest influencers, you’ll participate in never-before-seen social survival missions and unique entertainment thanks to Netflix’s scale and stunning visuals.”
More details about the the upcoming survival show
The show will feature first-generation producers and Gen Z TikTokers followed by millions worldwide. Although all 77 influencers’ names are not yet revealed, notable participants include actor and singer Jang Geun-seok, makeup YouTuber Risabae, travel YouTuber Pani Bottle, director and rapper Jin Yong-jin, pilates instructor Shim Euddeum from “Physical: 100” season 1, and TikToker Xiajiu.
Now more than ever, global viewers crave and lean more into reality TV. Not too long ago, viewers were just as obsessed with too-good-to-be-true tropes and tales set in distant worlds. Back then, this was the only heart of the Hallyu wave, along with the K-Pop industry.
The demand for reality shows like this significantly increased after the success of other shows like Single’s Inferno, Physical: 100, and Siren: The Survival Island. Even the series Squid Game was adopted into a UK reality show. “The Influencer” promises to be an intense and engaging competition, reflecting the diverse talents and personalities of South Korea’s top influencers.