STAYs, you have another amazing collaboration to watch out for! K-pop boy group Stray Kids has been selected by Tommy Hilfiger as its Asian Ambassadors for its upcoming Fall 2023 brand campaign “Always Together”.
In a teaser released on GQ Korea’s Youtube account on Monday, September 11, the eight members are seen stylishly posing with Tommy Hilfiger apparel.
Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin and I.N, are also featured in the different sections of the brand’s website, including Tommy Families, Everyday Essentials and Tommy Tartan.
Additionally, Vogue Korea also released youthful photos of the “S-Class” hitmakers wearing the brand. “The meaningful narrative of Stray Kids and Tommy Hilfiger, who become even more powerful when eight people come together, starts now.“
[📸 230911] IG POST | Stray Kids via Vogue Korea on Instagram!
"Always together, Stray Kids
These individuals with unique personalities have gathered around the dream of music, and now they understand each other with just a glance. How much effort and memories did it take to… pic.twitter.com/IgD8e8PC9R— Stray Kids International 🔮🌐 (@StrayKidsINTL_) September 10, 2023
As per Tommy Hilfiger, the campaign is an all-out celebration of the brand values of belonging and inclusivity with a focus on family, which Stray Kids represents.
SKZ taking over the fashion industry
Stray Kids are indeed all over the world, taking over even the fashion industry. Aside from their recent team up with Tommy Hilfiger, the boy group has already been tapped as ambassadors for numerous brands.
In June, the “Maniac” singers were chosen as SLBS’ brand ambassadors. Through this partnership, the boy group worked closely with SLBS for their campaign called “Star to Galaxy.” For this campaign, they also released products in collaboration with Samsung.
Apart from group activities, the members have exhibited their impressive styles individually as well.
In July, Hyunjin was named as Versace’s newest global ambassador. Which made him the first K-Pop idol to achieve this feat. Described as a “true Versace man” by the brand’s chief creative officer Donatella Versace, he is set to front the brand’s Holiday 2023 campaign in November.
Moreover, the group’s lead dancer Felix, has been tapped as Louis Vuitton’s ambassador. Described by the brand as a “multi-talented artist” who is “Internationally revered for his stellar stage”, Felix flaunted his visuals as Louis Vuitton announced the news in August.
Besides their fashion ventures, the group under JYP Entertainment are in the midst of their 5-STAR Dome Tour. One of their upcoming schedules also includes performing for the 2023 MTV Video Music Awards (VMAs).
Featured image: Stray Kids poses in Tommy Hilfiger apparel. Credit: Instagram/Vogue Korea