YSL Beauty writes an apology after replying to a comment about TWICE’s Sana
On July 13th, YSL Beauty’s official Instagram shared photos of TWICE Sana. The girl group member is the brand’s new ambassador for Japan, attending the ‘YSL Loveshine Factory’ pop-up event in Tokyo. Shortly after the post, it was flooded with comments from fans demanding an apology to Sana. The backlash came after YSL Beauty responded with a heart emoji to a comment suggesting BLACKPINK’s Rosé was a superior ambassador.
The comment reads, “Nobody being the same the original nobody,” which implies that BLACKPINK Rose was a better ambassador for the brand. Below the comment, YSL Beauty replies with a heart and a shining star emoji.
Why tf are we having another MetLife moment… pic.twitter.com/rvPFR4m4et
— J✨ (@Jcubes15) July 13, 2024
In the same post, YSL Beauty wrote a statement about the issue.
“Today, one of our community managers mistakenly replied to a negative post about our beloved and respected ambassador, Sana. This action does not reflect our brand values. Nevertheless, we apologise to Sana and any of her fans hurt by this action.
Our commitment to supporting all our ambassadors remains unwavering.
At YSL Beauty, we foster a community built on respect, love and positive engagement.”
In 2023, TWICE Sana’s appointment as Yves Saint Laurent Beauté’s ambassador in Japan marked a notable collaboration. The partnership proves the idol’s significant influence in pop culture with YSL’s iconic fashion and beauty image. Together, they aim to set new trends in the beauty industry, particularly among Japan’s younger audience. Sana’s role will underscore her expanding global impact and highlight the ongoing collaborations across the fashion, beauty, and music industries.
Meanwhile, BLACKPINK’s Rosé continues her role as an ambassador for YSL. She recently attended the 2024 Paris Fashion Week, showcasing multiple chic looks for the brand. Rosé’s influential role within the fashion house proves her strong impact as a global ambassador and modern-day muse for YSL Beauty.