Rookie boy group ZEROBASEONE made waves in the K-pop community with the release of their much-anticipated lightstick. The group teased fans with a digital mockup of the design on October 13, showcasing the lightstick amidst a bed of flowers, evoking memories of their debut song “In Bloom.”
ZEROBASEONE (제로베이스원) OFFICIAL LIGHT STICK TEASER
Diverging from the traditional stick format that most groups adopt, ZEROBASEONE‘s lightstick boasts a distinctive design. Shaped like a ring, it shares similarities with only one other K-pop group’s lightstick: ITZY‘s. However, ZEROBASEONE has enhanced this design by incorporating a rose pattern at the top, giving their lightstick the appearance of an actual wearable ring. At the ring’s center is an interchangeable, customizable emoji face. Additionally, the lightstick’s petals emit a captivating blue glow, further enhancing its appeal.
The lightstick’s aesthetically pleasing and innovative design has garnered widespread admiration. ZEROSE have said it’s much better than the temporary lightstick used during the group’s fan-con. That one was rather simplistic, featuring an acrylic sign of the group’s name atop a plain white stick. The official lightstick was made available for purchase on October 16 at 3:00 PM KST, and pre-orders were quickly snapped up by eager fans.
[📈] ZEROBASEONE OFFICIAL LIGHTSTICK pre-order is sold out#ZEROBASEONE #ZB1#제로베이스원 @ZB1_official pic.twitter.com/b8KBjMtWLU
— ZEROBASEONE GLOBAL (@GLOBALBASEONE) October 16, 2023
What’s in a lightstick?
Lightsticks are more than just accessories. They’re symbols of fandom identity, and every K-pop group aims to design one that truly connects with its fans. These lightsticks amp up the concert experience, with fans coming together to create a mesmerizing ocean of lights that move in sync.
Today’s lightsticks come packed with features like Bluetooth, adding an interactive layer to the concert experience and deepening the bond between fans and performers. They’re not just tools for cheering; they’re cultural symbols that capture shared moments between idols and fans. And with unique designs, they often become sought-after collectibles. For K-pop idols on stage, seeing this sea of lights is a powerful reminder of their fanbase’s love and dedication. This sight often sparks deep emotions.
In this context, ZEROBASEONE‘s official lightstick truly shines. It reflects their understanding of fan culture and their drive to bring something fresh to the table. The unique ring design, paired with customizable features and a striking blue glow, sets them apart in the bustling K-pop world. As ZEROBASEONE continues to rise, this lightstick is sure to be a treasured symbol of their journey and the steadfast love of their fans. – K-Pop News Writer
Featured Image: The members have said they can’t wait to see ZEROSE toting this lightstick at their shows. Source: YouTube/@ZB1_official.