ADOR has issued an official statement following the recent announcement by NewJeans members that they will be rebranding as NJZ.
NewJeans To Debut Under New Name NJZ
On February 7 KST, the group’s five members—Minji, Hanni, Danielle, Haerin, and Hyein—publicly declared their intention to adopt the new name amid their ongoing dispute with ADOR. This unexpected rebranding move has sent shockwaves throughout the K-pop community, raising questions about the future direction of one of the most popular girl groups in the industry.
The decision to rebrand comes as the members reportedly seek greater creative freedom and autonomy in their careers. In their announcement, the members stated that the new identity, NJZ, would better represent their evolving musical style and personal aspirations. Fans have reacted with a mixture of support and concern, with many speculating about the impact of this change on the group’s future projects and overall public image.
ADOR Reacts to NewJeans Rebrand
In a related development, NJZ is set to perform under their new name for the first time at ComplexCon, scheduled to be held in Hong Kong from March 21 to 23. According to several reports, the group is preparing to debut a brand-new song at the event, signaling a fresh start and an exciting new chapter in their career.
In response to the rebranding announcement and growing public discourse, ADOR released an official statement addressing the situation.
“It is deeply regrettable that the members made this unilateral decision before any legal ruling has been made regarding the validity of their exclusive contracts with ADOR,” the statement read. “ADOR will continue to do our best to protect the brand value of NewJeans.”
ADOR also reaffirmed that all decisions are made with careful regard for the artists’ integrity and future growth.
Stay tuned for more updates on this story.
