Here comes the new face of Converse! On January 3, Converse Korea announced that they have selected Karina of girl group aespa as the newest ambassador for the brand.
에스파 카리나, 'Converse' 공식 앰버서더 발탁🌟https://t.co/EbgJbBvmwI#aespa #æspa #에스파 #KARINA #카리나#Converse #컨버스 @Converse_Kr pic.twitter.com/86Bg93OsRD
— aespa (@aespa_official) January 3, 2024
After releasing a couple of hints and teasers earlier, Converse has officially confirmed that Karina will be participating in the brand’s spring campaign. Notably, the specific campaign will have the tagline: “Create Next, Nothing’s Wrong.” According to reports, the brand aims to deliver a message of support to the younger generation through this specific campaign with the idol.
#KARINA for Converse pic.twitter.com/1UWpsDSfF3
— karina pics (@karinaspics) January 8, 2024
After the announcement, Converse Korea’s official Instagram account also followed the aespa member. Additionally, they also changed their Instagram bio to “De Luxe Collection with Karina.”
Converse Korea’s Official Account has started following KARINA on Instagram.
— They have also changed their bio to “De Luxe Collection with Karina ✨️”
KARINA CONVERSE KR AMBASSADOR#KARINA #카리나 #カリナ #aespa #에스파 #KARINAXCONVERSE pic.twitter.com/TNDKcRZSeB
— ❦ (@rinaoutsold) January 3, 2024
Moreover, the brand’s campaign video and pictorial featuring the idol is now available for viewing via Converse’s official website.
On social media, fans of aespa quickly expressed their delight in the idol’s latest ambassadorship. While the brand has been dropping hints that they’ll have Karina onboard, fans were still ecstatic to have it officially announced. As well as finally seeing the idol’s photos for the brand.
Karina taking over with her visuals
With this news, Converse Korea is now the latest addition to the aespa member’s list of brand partnerships.
Aside from Converse, Karina has also been selected by CHIC Magazine as the front page cover for their January 2024 issue. Interestingly, this will be the singer’s first cover appearance in a Chinese magazine.
CHIC with KARINA 💎⚡️#aespa #æspa #에스파#KARINA #카리나#CHIC pic.twitter.com/Vr9itZmBqn
— aespa (@aespa_official) January 8, 2024
Prior to that, she was also appointed as a model for Lotte Chilsung’s new beer “Kloud Krush” late last year.
Proving that her visuals go beyond the stage and brands, Karina has also been named as one of the top 20 most popular K-pop female idols in December 2023. According to the Korean Business Research Institute, Karina ranked 14th in the list.
In other news, aespa has recently made an appearance at the Kross K-Pop Concert in Japan. Despite an earthquake hitting Japan a few days ago, the event proceeded with a number of artists in the lineup. There, Karina, Ningning, Giselle and Winter tore up the stage with a performance of their latest track “Drama.”
Featured image: aespa’s Karina poses in the campaign of Converse Korea. Credit: Twitter/aespa