ITZY has marked their highly-anticipated return with the release of their new album “BORN TO BE” and the title track “UNTOUCHABLE,” captivating fans worldwide and making a significant impact on the global iTunes charts.

‘BORN TO BE’ Dominates Global iTunes Charts

Released on January 8 at 6 p.m. KST, “BORN TO BE” quickly soared to the top of the global iTunes charts, solidifying ITZY’s international popularity. By the morning of January 9 KST, the album had achieved an impressive feat by securing the No. 1 position on iTunes Top Albums charts in at least 23 different regions. Among the countries where ITZY’s album topped the charts were the United States, France, Australia, Brazil, Thailand, and more. This widespread success underscores the group’s global influence and the anticipation surrounding their latest musical offering.

Accompanying the album’s triumph, the music video for the title track “UNTOUCHABLE” reached the No. 1 spot on YouTube’s worldwide list of Top Trending Music Videos. The visually captivating and energetically choreographed music video has also resonated with fans, contributing to ITZY’s dominance in the realm of music and the visual storytelling accompanying their releases.

ITZY’s comeback has been met with an overwhelmingly positive response from their dedicated fanbase and new listeners alike. The group managed to do so despite the absence of member Lia, who is currently on hiatus. The achievement of No. 1 positions on various international charts also reflects the group’s ability to connect with a global audience and maintain their position as a powerhouse in the K-pop scene.

As ITZY continues to showcase their musical prowess and captivating performances, “BORN TO BE” also stands as a testament to the group’s evolution and their unwavering influence on the global music stage. With their unique sound, dynamic visuals, and impressive chart achievements, ITZY’s latest comeback is also set to leave a lasting impact on the K-pop landscape.