Exciting news is coming from the world of K-pop and global branding as aespa’s Karina has officially been named the new global face of Sprite!
aespa Leader Karina Announced as New Sprite Global Ambassador
On February 17, Coca-Cola announced that Karina had been selected as the new global model for the iconic soft drink. This partnership marks a significant milestone, blending Karina’s dynamic persona with Sprite’s refreshing and invigorating brand identity.
Karina is set to lead a brand-new advertising campaign for Sprite this year, which kicks off with a global advertisement video. The campaign is designed to highlight the contrast between the soft drink’s cool, crisp taste and Karina’s signature spicy charm—a trait she has become well-known for, particularly through her hit song “Spicy.”
Coca-Cola expressed their excitement by stating, “We’re looking forward to creating even greater synergy with Karina, who has already shown the public her spicy charm through the song ‘Spicy.’” This collaboration is expected to bring a fresh and energetic vibe to Sprite’s global marketing efforts.
This announcement comes on the heels of Karina’s previous high-profile appointment as the new Prada brand ambassador back in August. Prada celebrated her selection by sharing stunning images on social media that captured her sophisticated style, perfectly aligning with the brand’s luxurious aesthetic. The dual endorsements by major global brands like Sprite and Prada not only underscore Karina’s rising influence in the international market but also highlight her versatility in bridging the worlds of music, fashion, and lifestyle.
As Karina continues to captivate fans with her performances and charismatic presence, her new role with Sprite promises to further expand her impact. With her unique blend of charm and talent, Karina is poised to become an even more influential figure, inspiring a new generation of fans while elevating Sprite’s image around the globe.
Congratulations to Karina and Sprite on this exciting new partnership that is set to create waves across both the music and advertising industries!
