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BTS j-hope Drops ‘MONA LISA’ Concept Photos

BTS’s j-hope is keeping fans on their toes with another exciting music release! Just one week after unveiling his latest song, “Sweet Dreams,” the multi-talented artist is set to drop yet another single.

BTS’s j-hope Announces New Digital Single “MONA LISA” Just One Week After “Sweet Dreams” Release!

On March 15 KST, BIGHIT MUSIC officially announced that j-hope will be releasing a new digital single titled “MONA LISA” next week.

According to the agency, “MONA LISA” is a hip-hop and R&B track that draws inspiration from the timeless allure of the world-famous painting. The lyrics creatively compare a captivating individual to Leonardo da Vinci’s masterpiece, emphasizing that true beauty is not just about external appearance but the distinctive charm and personality that make someone special.

BIGHIT MUSIC also shared that this new single is a heartfelt gift from j-hope to his fans (ARMY) as a token of appreciation for their unwavering love and support. They further expressed hope that fans would show enthusiastic interest in j-hope’s journey ahead.

The excitement surrounding the release intensified when concept photos for “MONA LISA” were revealed the following day, giving fans a glimpse into the song’s artistic and stylish aesthetic.

“MONA LISA” will officially drop on March 21 at 1 p.m. KST.

In related news, j-hope’s previous single “Sweet Dreams” has been dominating the iTunes charts across the globe. According to BIGHIT MUSIC, the song had already reached No. 1 in at least 79 regions, including major music markets such as the United States, the United Kingdom, Japan, France, Canada, Australia, and Brazil.

In addition to his upcoming digital single, j-hope is already hyping fans up with his first solo world tour ‘HOPE ON THE STAGE’, a 31-date journey that kicked off with a three-night concert at Seoul’s KSPO DOME from February 28 to March 1. The BTS member is currently in North America and will be heading back to Asia in April.

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‘Love in the Moonlight’ Cast Reunite for ‘The Seasons: Park Bo Gum’s Cantabile’

The beloved cast of “Love in the Moonlight” has come together once again—this time, to support Park Bo Gum in his latest role as an MC!

“Love in the Moonlight” Cast Reunites to Cheer on Park Bo Gum’s New Role as MC!

On March 14, “The Seasons: Park Bo Gum’s Cantabile” officially kicked off with its first broadcast, marking Park Bo Gum’s debut as the host of the popular music talk show. To celebrate the special occasion, his former “Love in the Moonlight” co-stars—Kim Yoo Jung, Jung Jinyoung, and Kwak Dong Yeon—also made a heartfelt appearance, showing their unwavering friendship and support.

During the show, Park Bo Gum playfully asked, “What am I like as a person?” Just then, the prelude to Doh Kyung Soo’s “Popcorn” started playing, and his co-stars surprised him by singing along in perfect harmony. The unexpected yet touching moment also caught Park Bo Gum off guard, leaving him visibly moved by their thoughtful gesture.

To wrap up the episode on a joyful note, the four actors also took the stage together for a memorable performance of “Violet Fragrance”, filling the studio with nostalgia and warmth. Their reunion delighted fans, bringing back cherished memories of their close-knit bond from their 2016 drama.

With his natural charm and charisma, Park Bo Gum is already proving to be a perfect fit for his new role as an MC, and with the continued support of his friends, fans are even more excited for what’s to come on “The Seasons: Park Bo Gum’s Cantabile.”

“Love in the Moonlight” is a coming-of-age story and youth romance set during 19th-century Joseon Dynasty based on the web novel “Moonlight Drawn by Clouds” which was first serialized on Naver in 2013. It was also a domestic hit with a peak audience rating of 23.3% in South Korea.

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Baekho Releases ‘OFF-ROAD’ Visualizer Ahead of Pledis Entertainment Departure

Baekho is embarking on a new journey with his latest music release! The former NU’EST member has dropped the digital single after his departure from PLEDIS Entertainment was announced.

Baekho Bids Farewell to PLEDIS Entertainment with His New Single “OFF-ROAD”

On March 14 at 6 p.m. KST, Baekho officially dropped his new digital single, “OFF-ROAD,” marking his final release under PLEDIS Entertainment. This emotional and meaningful track serves as a parting gift to his fans as he closes a significant chapter of his career.

Written and composed by Baekho himself, “OFF-ROAD” delivers a powerful message about perseverance and ambition—symbolizing his unwavering determination to forge ahead, no matter how unpredictable or challenging the path may be. The song’s lyrics and melody capture the essence of moving forward, making it especially poignant as Baekho prepares for a new phase in his career.

Baekho’s departure from PLEDIS Entertainment marks the end of a decade-long journey with the agency. On March 6, PLEDIS announced that Baekho’s exclusive contract would expire on March 14, confirming that he would be leaving the company. However, as a heartfelt way to express gratitude to his loyal supporters, he decided to release “OFF-ROAD” as a special farewell gift.

“The exclusive contract with Baekho will officially end on March 14,” the agency said in a statement. “After thorough and honest discussions about the future direction of his career, both Baekho and PLEDIS Entertainment have mutually agreed to end the contract.”

“We are truly grateful to Baekho for working with us all these years,” it added. “We sincerely hope that Baekho’s new ventures lead to an even more brilliant future, and we wholeheartedly wish him all the best as he embarks on a new journey.”

With his undeniable talent and passion, fans are eagerly anticipating what the future holds for Baekho as he sets out on his next adventure beyond PLEDIS Entertainment.

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SEVENTEEN Drops 10th Anniversary Light Stick Teaser

SEVENTEEN is celebrating their milestone 10th anniversary in style—with a brand-new commemorative version of their official light stick! The teaser for the 10th anniversary light stick has been released!

SEVENTEEN Unveils Special 10th Anniversary Light Stick

On March 14, PLEDIS Entertainment officially announced the upcoming release of a redesigned Version 3 light stick to honor the group’s decade-long journey with their fans, CARATs. While the overall design remains faithful to the beloved Version 3 model, the new 10th-anniversary edition will feature SEVENTEEN’s signature colors, Rose Quartz and Serenity, adding a sentimental touch to this special release.

Additionally, PLEDIS Entertainment reassured fans that the newly redesigned light stick would still be fully compatible with wireless stage control, ensuring that it will seamlessly synchronize with SEVENTEEN’s concerts and performances.

Fans won’t have to wait long to get their hands on the commemorative light stick. The 10th-anniversary edition will be available for purchase starting from SEVENTEEN’s upcoming “SEVENTEEN in CARAT LAND” fan meeting, which is set to take place on March 20 and 21.

As SEVENTEEN gears up to mark a decade together, this special edition light stick serves as a heartfelt tribute to their unbreakable bond with CARATs—a glowing symbol of their journey and the many more years to come.

In related news, Wonwoo has been confirmed to be the second member of SEVENTEEN to enlist for mandatory military service. On March 5, PLEDIS Entertainment officially announced that Wonwoo will be enlisting in the military on April 3. While the agency did not disclose specific details about his enlistment location or unit, they requested fans’ understanding regarding a quiet enlistment without any special events to ensure a smooth process.

The news of Wonwoo’s enlistment comes about 7 months after fellow SEVENTEEN member Jeonghan enlisted for military service last September. It is not yet clear which member will be the next to enlist later this year.

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KINGKONG by STARSHIP Addresses Yoo Yeon Seok Tax Investigation

Yoo Yeon Seok‘s agency is speaking out about the news involving the “When The Phone Rings” actor. KINGKONG by STARSHIP has offered a clarification on the reported tax investigation.

Yoo Yeon Seok’s Agency KINGKONG by STARSHIP Responds to Tax Investigation Reports

On March 14, KINGKONG by STARSHIP officially addressed the ongoing reports regarding a tax investigation involving actor Yoo Yeon Seok.

“This matter arose due to differing interpretations and applications of tax law between our tax representatives and the tax authorities,” the statement read. “We are currently awaiting the tax authority’s final ruling following the pre-assessment review. As this is not yet a confirmed or finalized decision, we plan to actively present our case through the proper legal procedures.”

“The issue stems from the National Tax Service classifying the past five years of revenue from Yoo Yeon Seok’s YouTube content development and production—established as an extension of his entertainment career—as well as additional business and food ventures built upon it, as subject to personal income tax rather than corporate tax,” it continued. “This resulted in personal income tax being levied on earnings that had already been fully reported as corporate income by his tax representatives.”

They added, “Yoo Yeon Seok has always prioritized fulfilling his tax obligations with integrity and will continue to abide by all relevant laws and procedures as a responsible citizen.”

What is Happening with Yoo Yeon Seok and the Tax Investigation?

Earlier in the day, various media outlets reported that the National Tax Service had conducted a detailed tax audit on Yoo Yeon Seok, ultimately notifying him of plans to impose an additional tax fee of approximately 7 billion won (around $4.8 million USD).

The investigation is reportedly linked to the financial operations of Forever Entertainment, an agency founded by Yoo Yeon Seok. Authorities are said to have flagged certain tax concerns related to the company’s establishment, prompting the audit.

In response to the ruling, Yoo Yeon Seok has filed a pre-assessment appeal in January, contesting the tax penalty. His legal representatives have emphasized their commitment to actively clarifying the matter and ensuring that the review process proceeds fairly.

As the case unfolds, KINGKONG by STARSHIP also reassured the public that they would provide updates as more information becomes available.

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NMIXX Chosen as GUESS Asia Ambassadors

NMIXX continues to expand its influence in both the music and fashion worlds, as the group has just been named the newest brand ambassador for GUESS Asia!

NMIXX Named New Ambassador for GUESS Asia!

On March 14, GUESS officially announced that NMIXX would represent the brand across the region, further cementing the group’s growing global presence. Known for their bold, trendy image and dynamic performances, NMIXX perfectly embodies the youthful, stylish energy that GUESS is known for.

“The powerful energy and confident image of NMIXX align perfectly with the young and adventurous spirit that GUESS embodies” the statement read. “Through this collaboration, we aim to present a unique denim series and various collections that are both trendy and reflective of GUESS’s distinct identity, targeting a new young audience.”

Exciting Times Ahead for NMIXX

The exciting news also comes just days before the group’s much-anticipated comeback with their latest album, ‘Fe3O4: FORWARD,’ set for release on March 17, 2025. Fans are eager to see what new concepts, sounds, and performances NMIXX will showcase in this next chapter of their career.

Additionally, NMIXX is set to perform at iHeartRadio’s Wango Tango 2025 on May 10, alongside fellow K-pop acts Hearts2Hearts, xikers, and KATSEYE, as well as international artists like Doja Cat, Gwen Stefani, and Meghan Trainor. The festival will take place at Huntington Beach, California, also giving NMIXX another major opportunity to shine on a global stage. Needless to say, fans are already looking forward to the girl group’s upcoming endeavors.

Congratulations to NMIXX! With a major brand partnership and a high-profile comeback, 2025 is shaping up to be an incredible year for NMIXX!

What do you think of NMIXX being chosen to represent GUESS all across Asia? Are you also excited for the girl group’s upcoming album? Let us know your thoughts! Sound off in the comment section below.

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Maison Boucheron Chooses NCT Mark as Brand Ambassador

It’s official—NCT’s Mark has been appointed as the new global brand ambassador for Maison Boucheron!

NCT’s Mark Named New Brand Ambassador for Maison Boucheron

On March 13, the prestigious French luxury jewelry and watch brand formally announced Mark’s new role, marking an exciting collaboration between the artist and the historic Maison.

“We are very happy to welcome Korean-Canadian artist Mark from NCT as a Friend of the Maison,” said Boucheron in its official statement. “His multifaceted talent and bold creative vision echo our dedication to pushing the boundaries of artistic expression. We look forward to writing this new chapter together, beginning with our iconic Quatre collection!”

The artist’s fearless approach to creativity and self-expression, along with free spirit, perfectly aligns with Boucheron’s core values, making this partnership a natural choice for the maison,” it continues.

Renowned for his exceptional rap and vocal skills, as well as his songwriting and producing talent, Mark has made a significant impact on the global music scene. With standout solo releases like “200” and “Fraktsiya” in 2024, he continues to push artistic boundaries, solidifying his status as a multi-talented performer.

Beyond music, Mark has also captivated the fashion world with his distinctive style and charisma. His ability to blend sophistication with a youthful edge makes him the perfect representative for Boucheron’s timeless yet modern aesthetic.

What’s Next for Mark?

Mark is also set for a packed schedule in the coming months. It has been confirmed that he will soon embark on NCT 127’s 4th World Tour. This means the talented idol will be performing across America and Asia. In addition, next month, fans can look forward to his first full-length solo album, making 2025 an exciting year not just for Mark but his loyal supporters as well.

Mark’s first solo album ‘The Firstfruit’ is also scheduled to drop on April 7, 2025. Stay tuned for more exciting updates on this story.

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Prada Officially Drops Kim Soo Hyun as Brand Ambassador

Luxury fashion brand Prada has officially terminated its contract with actor Kim Soo Hyun. The decision comes shortly after the “Queen of Tears” star was embroiled in the controversy surrounding the late Kim Sae Ron’s death.

Prada Ends Partnership with Kim Soo Hyun Amidst Controversy

On March 14, a representative from Prada Korea announced, “In consideration of the gravity of the issue, we have mutually agreed to terminate our contract with actor Kim Soo Hyun.” They further stated, “This decision was made at the headquarters level, and as of now, we can confirm that the contract has been terminated.”

Kim Soo Hyun had been appointed as a Prada ambassador in December 2023, marking a short-lived partnership between the actor and the prestigious fashion house.

The Controversy Surrounding Kim Soo Hyun

The decision follows recent controversy surrounding allegations that Kim Soo Hyun was previously in a romantic relationship with the late Kim Sae Ron when she was a minor. Additionally, reports surfaced claiming that the actor had pressured Kim Sae Ron to repay a 700 million won (approximately $481,200) penalty, which some speculate may have played a role in her tragic passing.

In response, Kim Soo Hyun’s agency GOLDMEDALIST has denied all allegations. They emphasized that while it is true the two were in a relationship, it did not occur during her minor years. The agency also refuted claims that Kim Soo Hyun had pressured Kim Sae Ron financially, providing evidence to support their statement.

Despite the agency’s response, multiple brands and endorsement partners have begun distancing themselves from the actor. Companies across various industries—including outdoor apparel, banking, fashion, bakery, and major retail chains—have started removing advertisements featuring Kim Soo Hyun. Some have placed their scheduled campaigns on hold, while others have indicated they do not intend to renew their contracts with the actor.

As the situation continues to develop, the fallout from the controversy remains uncertain.

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NCT Mark Drops First ‘The Firstfruit’ Teasers

Mark is officially making his long-awaited solo debut with a full-length album! The NCT member has unveiled the first ‘The Firstfruit’ teasers!

NCT’s Mark Hypes up Solo Album Release with “The Firstfruit” Teasers

On March 14 KST, Mark dropped the first teaser images for his upcoming album “The Firstfruit.” Among the teasers was a specially designed schedule, unveiling the rollout plan for his highly anticipated solo release.

Mark’s album “The Firstfruit” and its title track’s music video are set to be released on April 7 at 6 p.m. KST. This marks a significant milestone in Mark’s career, as he steps into the spotlight as a full-fledged solo artist.

Mark’s Pre-Release Single “200” and Its Global Success

Before the album announcement, Mark gave fans a taste of his solo artistry with his digital single “200,” which will also be included in the upcoming album. The song was met with overwhelmingly positive reception from fans and critics alike.

Within hours of its release, “200” shot to the top of iTunes charts in multiple countries worldwide. By the morning of March 17 KST, the track had reached No. 1 on iTunes Top Songs charts in at least 11 different regions, including:

  • Brazil
  • Chile
  • Indonesia
  • The Philippines
  • Thailand
  • Vietnam
  • Brunei
  • Laos
  • Latvia
  • Peru
  • Costa Rica

In addition, the song made it into the top five in at least 16 other regions, including Finland, Malaysia, Singapore, Kazakhstan, and Turkey.

Mark’s Influence in the Chinese Market

Beyond iTunes, Mark also made an impact in China, where “200” reached No. 1 on QQ Music’s Peak Trend Chart. As one of China’s largest and most influential music platforms, this achievement underscores Mark’s growing popularity and expanding global influence.

With “The Firstfruit” on the way, fans are eagerly anticipating what else Mark has in store for his solo journey!

Are you excited about Mark’s solo debut? Sound off in the comments below.

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GOLDMEDALIST Issues Official Statement Regarding Recent Kim Soo Hyun Allegations

Actor Kim Soo Hyun’s agency, GOLDMEDALIST, has released an official statement earlier than originally scheduled, addressing the recent controversy surrounding the actor.

Kim Soo Hyun’s Agency Releases an Official Statement Earlier Than Expected

Previously, GOLDMEDALIST had announced that they would provide a clear and substantiated position regarding the matter by next week. However, on the morning of March 14, the agency released an official statement ahead of time.

In their statement, GOLDMEDALIST confirmed that Kim Soo Hyun and the late Kim Sae Ron had been in a relationship in the past. However, they strongly denied any allegations that their relationship took place while Kim Sae Ron was still a minor. The agency emphasized that the claims circulating online were misleading and inaccurate.

“The photos shared by Kim Sae Ron on her Instagram Stories on March 24, 2024 and those shown in HoverLab’s broadcast on March 11, 2025 depict private moments of the two during their relationship in the winter of 2020. The outfit worn by Kim Sae Ron in those photos was released by a brand in June 2019, making HoverLab’s claim that the photos were taken in 2016, when Kim Sae Ron was a minor, impossible,” the statement read.

Additionally, the agency refuted allegations that Kim Soo Hyun’s agency had pressured Kim Sae Ron to repay 700 million won (approximately $481,300). To support their stance, they included images as evidence in their statement, aiming to disprove the claims.

“At that time, GOLDMEDALIST paid off the entire remaining debt that Kim Sae Ron could not handle,” the statement continued. “GOLDMEDALIST worked with Kim Sae Ron to resolve various penalties related to her acting activities and compensation for merchants affected by the drunk driving incident after the accident.”

The statement was issued in response to rising speculation and online rumors that had gained traction in recent days. The agency expressed their frustration with the spread of false and malicious claims, emphasizing their commitment to protecting their artist’s reputation.

Furthermore, the agency warned that they would be taking legal action against those who continue to spread misinformation and defamatory statements about Kim Soo Hyun. They urged the public and media to refrain from believing or sharing unverified claims.

Kim Soo Hyun, known for his roles in “It’s Okay to Not Be Okay” and “Queen of Tears”, has remained silent on the issue so far, letting his agency handle the matter. Fans are now waiting to see if he will personally address the controversy.

As the situation continues to unfold, GOLDMEDALIST has promised to take all necessary steps to clarify the truth.

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