The world is currently keeping their eye on BLACKPINK as the idol group faces a possible contract renewal with YG Entertainment. But as people wait, Jennie appears to be making a smart move about her name. The BLACKPINK member has reportedly filed a trademark for the name ‘Jennie Ruby Jane’ with the Korea Intellectual Property Rights.
BLACKPINK’s Future With YG Entertainment
After concluding their record-breaking BORN PINK world tour in September, which spanned nearly 11 months and covered over 30 cities worldwide, BLACKPINK has entered a period of individual pursuits. Despite members engaging in fashion photoshoots, event appearances, and revealing future plans, the status of their contracts with YG Entertainment, which were rumored to end in August, remains uncertain.
As fans eagerly await official confirmation about the members’ future with the company, YG Entertainment recently confirmed that contract negotiations are still ongoing. The update has only intensified curiosity surrounding BLACKPINK’s upcoming activities.
Jennie Trademarks ‘Jennie Ruby Jane’
Adding to the intrigue, it was revealed that Jennie filed a trademark for “Jennie Ruby Jane” with the Korea Intellectual Property Rights in January of the current year. The trademark spans across ten different categories, suggesting a comprehensive effort to protect her name and brand. Filing for a trademark provides several benefits, including exclusive rights to the name and the preservation of her brand identity.
BLACKPINK's JENNIE applied to trademark of 'JENNIE RUBY JANE' to Korea Intellectual Property Information Search in 10 different categories. pic.twitter.com/n2dTpHXvm0
— Kpop Charts (@kchartsmaster) November 14, 2023
While fans scrutinize the members’ activities for clues about the outcome of contract negotiations, netizens have commended Jennie for her foresight in proactively safeguarding her name and brand, regardless of the specific reasons behind the move. The trademark filing reflects Jennie’s strategic approach to ensure the protection of her personal brand across various business activities.
YG Entertainment has yet to share an official update on the contract renewal with the members of BLACKPINK. Stay tuned for more updates on this story.