BLACKPINK in your (Roblox) area! The South Korean girl group continues to dominate the K-pop scene and they’re even widening their domain in the metaverse.
On Tuesday, August 22, YG Entertainment announced that they partnered with metaverse studio Karta to give BLACKPINK fans a Roblox interactive space to celebrate the group’s music and career.
What to expect?
In BLACKPINK THE PALACE, fans can “meet, socialize, and enjoy content from the band.” According to the press release, the players will also enjoy the members’ favorite things from digital fashion to signature choreography.
All rooms and grounds will also be inspired from some scenes in BLACKPINK’s music videos, such as “DDU-DU DDU-DU” and “Pink Venom.”
Roblox players will also be able upgrade their in-experience items by smashing crystals using their BLACKPINK lightstick. The more currency the users collect, the more they can purchase items related to the group.
They can also make their idol dreams come true by trying on the members’ iconic stage outfits and even practice the group’s choreography!
🖤BLACKPINK THE PALACE🩷
COMING SOON
▶️https://t.co/CpvbCFoTHK⏰2023.08.25 9AM KST
🏅RSVP HERE and don't miss the DAY 1 BADGE: https://t.co/YxVblKhdHc#BLACKPINKTHEPALACE #BLACKPINKonRoblox#BLACKPINK #Roblox #YG #YGSELECT pic.twitter.com/MZJjOnI7yI— YG SELECT (@ygselect) August 22, 2023
And the most interesting part? Fans can also take photos with the avatars of BLACKPINK’s Jisoo, Jennie, Rosé, and Lisa in the game!
“We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything BLACKPINK beyond the constraints of time and space,” YG PLUS’ head of IPX division, Hyojung Lee, said in the press release.
Thankfully, BLACKPINK THE PALACE will be a permanent addition to the virtual game. Meaning, Roblox players could anticipate updates and brand new content releases throughout the year.
.@BLACKPINK will have an interactive Roblox experience titled “BLACKPINK: THE PALACE,” launching August 25th.
YG Plus has announced the launch of an immersive fan hub for the global K-pop group BLACKPINK on August 25. BLACKPINK THE PALACE unites BLINKs on Roblox to connect and… pic.twitter.com/em0MTXy2kZ
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) August 22, 2023
However, fans who step into BLACKPINK THE PALACE within the first 24 hours of its launch on August 25 will get a special badge. So best to mark your calendar for that, BLINKs!
Meanwhile, BLACKPINK is the third K-pop group to open an interactive fan hub on Roblox. NCT 127 and TWICE also launched their virtual communities called NCT 127 World and TWICE Square, respectively.
From Roblox to mobile game
Interestingly, Roblox isn’t the first virtual game for the group.
The four-piece act also have the mobile game BLACKPINK THE GAME. In it, fans will act as the producer of the quartet and help them grow more popular.
Additionally, players could organize the members’ schedules, prepare their outfits, and troubleshoot challenges. Besides the fun games, it also has exclusive content from the group, such as photos and videos.
And on Wednesday, August 23, BLACKPINK released the song “The Girls” in the mobile game.
#BLACKPINK THE GAME OST “THE GIRLS” MV
BLACKPINK THE GIRLS OST#THEGIRLS #BLACKPINK_THE_GAME @BLACKPINK
— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 23, 2023
Aside from the OST music video, a reaction video of the members was also released in the app.
[CELEBRATION PARTY]
NOW ON! >> https://t.co/nRNBm7THex
BLACKPINK THE GAME OST, 'THE GIRLS' is finally released!
Celebration party for 'THE GIRLS' with BLACKPINK members!Witness the members' unique personalities through their M/V reactions and the fierce competitions to… pic.twitter.com/mvrcvAx4Ef
— BLACKPINK THE GAME (@BPTG_OFFICIAL) August 23, 2023
BLACKPINK made their debut under YG Entertainment in August 2016 with the album Square One. The quartet also holds several Guinness World Records, including being the most viewed channel on YouTube.
Currently, the group is set to conclude their Born Pink world tour with encore concerts in Seoul.
BLACKPINK’s seven-year contract with YG Entertainment is also set to expire by August 2023, with member Lisa being rumored to no longer renew with the agency. As of writing, the agency has yet to address the status of the group’s renewal.
Featured image: BLACKPINK announces Roblox game ‘The Palace.’ Credit: Twitter/YG Select