BLACKPINK’s Rosé has set an incredible record with her new pre-release single. The “APT.” MV featuring Bruno Mars has already reached 100 million views less than a week since it was dropped!
Rosé and Bruno Mars’ ‘APT.’ MV Becomes Fastest Music Video To Hit 100 M Views
Released on October 18 at 1 p.m. KST, the music video for “APT.” quickly garnered widespread attention, reaching an impressive 100 million views by October 23 at 4:11 p.m. KST. This achievement took just about five days and three hours, making “APT.” the fastest music video by any artist in 2024 to hit 100 million views. It also stands as the quickest video in 2024 for any artist, regardless of genre, to reach this milestone.
“APT.” takes its inspiration from the “apartment game,” a traditional Korean game often played by children, which adds a nostalgic element for Korean fans while bringing something unique and culturally rich to Rosé’s international audience.
An Exciting Start for Rosé’s Upcoming Full Album
This collaboration with Bruno Mars has further amplified excitement for Rosé’s first full-length studio album, “rosie,” slated for release on December 6, 2024. This marks her first solo comeback since her 2021 debut with the single album ‘R,’ which featured the popular tracks “On The Ground” and “Gone.”
Rosé’s engagement in the album’s production was substantial, as she took on roles as a coproducer and cowriter, working closely to shape each of the 12 tracks. According to a press release, “rosie” is her “most personal and candid” work yet, promising fans a more intimate exploration of her thoughts and creative journey.
This personal touch is expected to resonate deeply with fans, adding another dimension to her artistry. The highly anticipated December release of “rosie” is set to showcase Rosé’s growth, both as a member of BLACKPINK and as a solo artist, bringing a unique musical experience to her global fanbase.
