BLACKPINK, the world-renowned K-pop group, will team up with Starbucks one more time to launch limited-edition merchandise and a themed drink. The collection will be available starting July 25 and sparked excitement and controversy among fans.
The YG Entertainment girl group‘s “bright and bold style” inspires the collection, which includes a range of drinkware and lifestyle merchandise. The highlight of the collection is the BLACKPINK Strawberry Choco Cream Frappuccino, a blend of strawberry syrup and dark chocolate sauce with oat milk and chocolate curls, topped with light pink whipped cream and heart-shaped chocolate.
TURN UP YOUR SUMMER. 🖤💖
Starbucks has launched its collaboration with the K-pop girl group Blackpink in the Philippines.
The limited-edition collection, which includes merchandise and a Blackpink-themed drink, will be available to the public starting July 25.
Photos… pic.twitter.com/t3IkbZYlyN
— ABS-CBN News (@ABSCBNNews) July 20, 2023
.@BLACKPINK + Starbucks: Turn Up Your Summerpic.twitter.com/qf1lOpgiHy
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) July 21, 2023
Aside from the themed drink, the collection has 11 types of drinkware and six lifestyle accessories. They all showcase BLACKPINK‘s signature pink and black palette. The limited-edition merchandise includes reusable cups, mugs, tumblers, tote bags, yoga mats, passport holders, and key chains.
The controversial BLACKPINK tumbler
However, one item in the collection has caused a stir among fans. The collection features a pink rhinestone tumbler, labeled Lisa’s Pick, which has a price of 95,000 KRW (approximately 74.30 USD), making it the most expensive item in the collection. The price of this tumbler has sparked discussions on online forums, with some fans questioning whether the price was a typo.
🖤 IT’S OFFICIAL! 💗
We’re teaming up with BLACKPINK to #TurnUpYourSummer!
Bringing you a showstopping new BLACKPINK beverage, a co-branded collection, and more!
Save the date — 07.25.2023 🙌 pic.twitter.com/z56K8sG729
— Starbucks Philippines (@starbucksph) July 20, 2023
Despite the controversy surrounding the rhinestone tumbler, many expressed excitement about the collection. BLACKPINK fans can find the merchandise in select Starbucks stores. These stores are in Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Starbucks has a history of collaborating with K-pop stars like BTS and BLACKPINK to maximize its reach. The first collaboration between Starbucks and BLACKPINK in 2021 was exclusively launched in Thailand and sold out within minutes.
ang expensive nung blackpink starbucks omg waley papo ako income pls
— sushizion 🍣 (@zionieu) July 21, 2023
Emmy Kan, Starbucks Asia Pacific’s senior vice president and president, spoke with the media about the collaboration. “BLACKPINK is synonymous with an authenticity that’s bold and confident, making them an inspiring force that transcends geographies and cultures,” she said. She further promised an “unforgettable Starbucks Experience” to customers.
As the launch date approaches, fans are eager to get their hands on the merchandise. Despite the mixed reactions, this new collaboration between BLACKPINK and Starbucks is expected to be a hit among fans of the K-pop group. — K-Pop News Writer
Featured Image: The BLACKPINK x Starbucks goods are inspired by the girl group’s bright and bold style. Source: Starbucks Stories Asia.