After several months without an OT7 collaboration, BTS reunites for their highly anticipated 10th Anniversary Project. The septet recently unveiled a behind-the-scenes video titled Apobangpo 10 as part of the BTS Festa celebration. In this video, the members discussed their plans to create an ad project for their fans, mirroring the efforts of ARMY during special occasions.
The video captured all seven members comfortably exchanging ideas as if no time had passed. They explored different options for ads, such as building banners, bus stops, buses, electronic billboards, subways, and TV commercials. Their goal was to create a memorable experience for their dedicated fanbase.
Slogans
They also discussed incorporating fan-prepared slogans into the ad. Jimin recalled the slogan “Our beginning and end is you,” previously used by ARMY, while V suggested incorporating lyrics from the group’s then-upcoming song “Take Two.”
TAEHYUNG REVEALED ONE OF THE LYRICS OF TAKE TWO ITS YOONGI’S PART???? OMFG pic.twitter.com/hzbyEwkyB1
— anny⁷☁️ (@sevenloves7) June 8, 2023
V’s suggestion received a warm reception from the majority of the members, leading to an adorable moment where he tried to simplify things for his bandmates by pointing out lyrics he believed would be perfect. But laughter filled the room as Jin pointed out that V’s chosen lyrics sounded more like something for grandparents.
Meanwhile, BTS‘s leader RM, took a unique approach with his suggestions, aiming to make an impact that would resonate not only with ARMY but also with non-fans. In a lighthearted moment, he called non-ARMYs “Muggles,” drawing inspiration from British author J.K. Rowling’s beloved Harry Potter franchise. In Harry Potter’s world, Muggles are those who lack magic powers and are often unaware of the wizarding world.
🐨 : i think this is something that we need to tell others about. i think we should let everyone including Muggles know, not just our fans. it’s been 10 years since the birth of ARMY and BTS! 💜#ApoBangPo10 #2023BTSFESTA #BTS10thYearAnniversary pic.twitter.com/zGVTTsWKnJ
— ⟭⟬ ray ⁷⟬⟭ (DADDY’S HOME SOON) (@lilonekook) June 8, 2023
Advertisement Options
When the time came for RM to pick an advertisement option, he went with the village bus. He felt it would ensure maximum reach and visibility for the campaign.
The creative process for the anniversary project culminated with the septet brainstorming a catchy campaign name. They settled on Apobangpo 10, based on a Korean phrase meaning “ARMY Forever, Bangtan Forever,” coined by maknae Jungkook during a fan cafe chat with ARMY in 2019. They then posed for photos, capturing the essence of the year ahead.
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BTS '아포방포10' Project Photo 💜
(https://t.co/g2XsEdtNOy)#BTS10thAnniversary#아포방포10Project #단체사진나가신다 #뭐니뭐니해도7방탄최고#저녁🖐🏻🖐🏻 #육공팔_10🌛 pic.twitter.com/cSytwyVqsF— BTS_official (@bts_bighit) June 8, 2023
After expressing their intention to present ARMY with a significant gift, the members ended the video, leaving their fans eagerly anticipating the surprises to come. ARMY went wild on social media after watching the video, trending the phrase ‘My Seven’ to celebrate BTS’s reunion. Many became emotional upon seeing RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook together again.
Seeing all seven of them together again made me feel so many emotions. My purple heart…💜😭
Love you, BTS. Thank you for everything!
Apobangpo!
💜💜💜💜💜💜💜✨ pic.twitter.com/YDZ4HydqDT— Dear Moon⁷ 🌛 (@DearMoon246) June 8, 2023
whole tl crying over jinkook jinkooking again the world is finally healing pic.twitter.com/GVhO4kHQw0 https://t.co/zadyAGrxEZ
— bts 🪁 SE(ꪜ)EN (@dilijeon) June 8, 2023
As BTS continues to mark milestones and captivate global audiences, their 10th-anniversary project is a testament to their unwavering dedication to their fandom. The behind-the-scenes video offers a sneak peek at the creative process behind their endeavors, setting the stage for an unforgettable celebration of a decade of BTS.
Featured Image: Geffen Records Twitter page