The Korea Corporate Reputation Research has unveiled the latest brand reputation rankings for individual K-pop idols—and K-pop stans are buzzing with delight and happiness for their respective idols.

Holding the top spot, BTS member Jimin solidifies his position as the most popular male K-pop idol brand, according to the Korea Corporate Reputation Research.

 

With a collection of 1,590 personal K-pop idol brand data between May 22 and June 22, 2023, the institute scrutinized its brand reputation.

There was a notable increase of 34.51 percent in data points compared to April, growing from 47,897,433 to 64,428,614. 

The rankings for June were determined using the most recent data points, considering factors such as consumer participation, media coverage, communication, and community indexes.

 

This month’s top 5 popular K-pop idols in South Korea include BTS members Jimin and Jungkook, BLACKPINK’s Jisoo, BTS’s RM, and BLACKPINK’s Jennie.

The Top 5 Most Popular Individual Kpop Idols

BTS Jimin maintains his position as the top K-pop idol with a brand value 5,590,865 this month. His brand value has grown significantly by 18.20 percent since April.

 

 

Keyword analysis revealed that the most associated phrases with BTS Jimin were “10th anniversary,” “face,” and “ARMY.” In link analysis, “record,” “happy,” and “release” were the most popular related terms. 

Moreover, BTS Jimin received an impressive positive rating of 93.57 percent in the positivity/negativity analysis.

BTS Jungkook secures the second spot on the list, experiencing a remarkable increase in brand value of 124.07 percent, soaring from 1,799,263 in April to 4,031,592 in June.

On the other hand, BLACKPINK’s Jisoo drops to the third spot, with a brand value of 3,508,791, experiencing a decline of 18.84 percent from April’s 4,323,294.

In fourth place is BTS RM, whose brand reputation skyrocketed by an astounding 227.04 percent, surging from 910,804 in April to 2,978,648 in June.

Rounding up the top five for this month is BLACKPINK’s Jennie. The rapper saw her brand value increase by 41.99 percent, from 1,984,611 in April to 2,818,026 in June.

Who Else is On the List?

The Korea Corporate Reputation Research Institute, under the leadership of Director Koo Chang-hwan, is dedicated to measuring and disclosing the brand reputation index of domestic brands.

Here’s an extensive list of the top K-pop personalities based on the research results:

  1. BTS Jimin
  2. BTS Jungkook
  3. BLACKPINK Jisoo
  4. BTS RM
  5. BLACKPINK Jennie
  6. BTS V
  7. NewJeans Danielle
  8. BIGBANG G-Dragon
  9. ASTRO Cha Eun Woo
  10. BLACKPINK Lisa
  11. Wanna One Kang Daniel
  12. BTS Jin
  13. NewJeans Minji
  14. BLACKPINK Rosé
  15. SEVENTEEN Jun
  16. aespa Karina
  17. NewJeans Hyein
  18. BTS Suga
  19. IVE An YuJIn
  20. Girls’ Generation YoonA
  21. Red Velvet Seulgi
  22. Oh My Girl Mimi
  23. IVE Rei
  24. NewJeans Hanni
  25. aespa Winter
  26. NewJeans Haerin
  27. TWICE Nayeon
  28. BTS J-Hope
  29. Wanna One Park Ji Hoon
  30. SHINee Onew
  31. aespa Giselle
  32. IVE Jang Won Young
  33. TWICE Mina
  34. Red Velvet Joy
  35. LE SSERAFIM Kim Chaewon
  36. LE SSERAFIM Kazuha
  37. SEVENTEEN Seungkwan
  38. SEVENTEEN Mingyu
  39. SEVENTEEN Jeonghan
  40. aespa Ning Ning
  41. Girls’ Generation Yuri
  42. BIGBANG Taeyang
  43. SHINee Minho
  44. LE SSERAFIM Huh Yunjin
  45. SEVENTEEN Wonwoo
  46. EXO Suho
  47. SHINee Taemin
  48. Girls’ Generation Seohyun
  49. SHINee Key
  50. SEVENTEEN Hoshi

Check out the rest of the list on the Brand Reputation Index.

 

Featured photo from Wikimedia Commons