The Korea Corporate Reputation Research has unveiled the latest brand reputation rankings for individual K-pop idols—and K-pop stans are buzzing with delight and happiness for their respective idols.
Holding the top spot, BTS member Jimin solidifies his position as the most popular male K-pop idol brand, according to the Korea Corporate Reputation Research.
Jimin ranks No. 1 in Brand Reputation Ranking among Top 100 Idols (Male & Female) for June 2023.🎉
Jimin extends his record by ranking 1st for 24 months overall, the first and only idol to achieve this feat!
Congratulations, Jimin!
JIMIN JIMIN
BRAND KING JIMIN… pic.twitter.com/Y4UWxLUzc7— Park Jimin USA 🇺🇸 (@ParkJiminUSA95) June 22, 2023
With a collection of 1,590 personal K-pop idol brand data between May 22 and June 22, 2023, the institute scrutinized its brand reputation.
There was a notable increase of 34.51 percent in data points compared to April, growing from 47,897,433 to 64,428,614.
The rankings for June were determined using the most recent data points, considering factors such as consumer participation, media coverage, communication, and community indexes.
Jimin of BTS is the most popular idol of June 2023 (via brand reputation ranking). pic.twitter.com/UXgWP7ydjh
— About Music (@AboutMusicYT) June 22, 2023
This month’s top 5 popular K-pop idols in South Korea include BTS members Jimin and Jungkook, BLACKPINK’s Jisoo, BTS’s RM, and BLACKPINK’s Jennie.
The Top 5 Most Popular Individual Kpop Idols
BTS Jimin maintains his position as the top K-pop idol with a brand value 5,590,865 this month. His brand value has grown significantly by 18.20 percent since April.
Keyword analysis revealed that the most associated phrases with BTS Jimin were “10th anniversary,” “face,” and “ARMY.” In link analysis, “record,” “happy,” and “release” were the most popular related terms.
Moreover, BTS Jimin received an impressive positive rating of 93.57 percent in the positivity/negativity analysis.
BTS Jungkook secures the second spot on the list, experiencing a remarkable increase in brand value of 124.07 percent, soaring from 1,799,263 in April to 4,031,592 in June.
On the other hand, BLACKPINK’s Jisoo drops to the third spot, with a brand value of 3,508,791, experiencing a decline of 18.84 percent from April’s 4,323,294.
In fourth place is BTS RM, whose brand reputation skyrocketed by an astounding 227.04 percent, surging from 910,804 in April to 2,978,648 in June.
Rounding up the top five for this month is BLACKPINK’s Jennie. The rapper saw her brand value increase by 41.99 percent, from 1,984,611 in April to 2,818,026 in June.
Who Else is On the List?
The Korea Corporate Reputation Research Institute, under the leadership of Director Koo Chang-hwan, is dedicated to measuring and disclosing the brand reputation index of domestic brands.
Here’s an extensive list of the top K-pop personalities based on the research results:
- BTS Jimin
- BTS Jungkook
- BLACKPINK Jisoo
- BTS RM
- BLACKPINK Jennie
- BTS V
- NewJeans Danielle
- BIGBANG G-Dragon
- ASTRO Cha Eun Woo
- BLACKPINK Lisa
- Wanna One Kang Daniel
- BTS Jin
- NewJeans Minji
- BLACKPINK Rosé
- SEVENTEEN Jun
- aespa Karina
- NewJeans Hyein
- BTS Suga
- IVE An YuJIn
- Girls’ Generation YoonA
- Red Velvet Seulgi
- Oh My Girl Mimi
- IVE Rei
- NewJeans Hanni
- aespa Winter
- NewJeans Haerin
- TWICE Nayeon
- BTS J-Hope
- Wanna One Park Ji Hoon
- SHINee Onew
- aespa Giselle
- IVE Jang Won Young
- TWICE Mina
- Red Velvet Joy
- LE SSERAFIM Kim Chaewon
- LE SSERAFIM Kazuha
- SEVENTEEN Seungkwan
- SEVENTEEN Mingyu
- SEVENTEEN Jeonghan
- aespa Ning Ning
- Girls’ Generation Yuri
- BIGBANG Taeyang
- SHINee Minho
- LE SSERAFIM Huh Yunjin
- SEVENTEEN Wonwoo
- EXO Suho
- SHINee Taemin
- Girls’ Generation Seohyun
- SHINee Key
- SEVENTEEN Hoshi
Check out the rest of the list on the Brand Reputation Index.
Featured photo from Wikimedia Commons
