Calvin Klein recently unveiled a captivating new campaign starring Mingyu from Seventeen, spotlighting their iconic Monogram Tee in the scenic backdrop of Paris. Titled “Three looks, all ready to love,” the campaign video, released on June 24 via Calvin Klein’s official YouTube channel, features Mingyu effortlessly styling the versatile tee in different urban settings across the French capital.
In the video, Mingyu showcases his fashion-forward approach as he explores the streets of Paris, blending the timeless appeal of Calvin Klein’s Monogram Tee with contemporary urban aesthetics. Each scene captures Mingyu’s charisma and the tee’s adaptability, illustrating how it effortlessly complements various styles and occasions.
Mingyu is full-on radiance in tonal summer layers.
what looks are #carats wearing this season? pic.twitter.com/yEenYZPsCa
— calvinklein (@CalvinKlein) June 24, 2024
Calvin Klein’s choice of Paris as the backdrop adds a sophisticated flair to the campaign, aligning with the brand’s global reputation for timeless elegance and modern style. Mingyu’s presence further enhances the campaign’s appeal, bridging Calvin Klein’s iconic fashion with the global influence of K-pop with his own widespread popularity as a member of Seventeen.
three looks, all ready to love. Mingyu styles the Monogram Tee for the streets of Paris.
white-out denim, trench layers and light tailoring. which are you into? pic.twitter.com/JvEIsoJ9qh
— calvinklein (@CalvinKlein) June 24, 2024
The Monogram Tee itself serves as a focal point, celebrated for its classic design and universal appeal. Mingyu’s interpretation of the tee in different looks highlights its versatility and reinforces its status as a wardrobe staple for fashion enthusiasts worldwide.
This collaboration not only underscores Calvin Klein’s commitment to merging fashion with cultural relevance but also celebrates Mingyu’s role as a style influencer and global ambassador for the brand. As the campaign continues to garner attention, it reaffirms Calvin Klein’s position at the forefront of contemporary fashion and Mingyu’s impact in the global fashion landscape.