Click Studio, a startup targeting Arab countries like Saudi Arabia and Egypt, recently announced its official launch of K-pop marketing services. This initiative offers comprehensive solutions for K-pop groups looking to break into the Arab market. The company’s strategy involves hiring Arabic content directors, influencers, and translators to conduct localized marketing. This enables K-pop artists to conduct sustained activities in the region.
A representative from Click Studio stated, “K-culture, especially K-drama and K-pop, is very popular among the young Arab population. We are helping Korean artists break into the Arab market by continuously analyzing trends through prompt communication with the locals and providing systematic specialization and customer satisfaction services.”
How Click Studio helped B.I.G
Click Studio has a track record of success, having won awards at the Korea-Arab Society Startup Competition. The company also has experience in handling Arab marketing for the group B.I.G (Boys in Groove), which currently consists of members Gunmin, Heedo, J-Hoon, and Jinseok. Their dream was to expand their performances globally. That’s what Click Studio helped them do. In 2019, they released “Illusion,” making them the first group to release an Arabic version of a song.
B.I.G (비아이지)-ILLUSION (Arabic ver.) M/V
That same year, they trooped to Dubai for a concert. At the time, B.I.G’s lineup included former member Benji. Before he left to go solo, he told the media what it was like to perform there. “We were curious about what the culture would be like and what reactions there would be. During the concert, we felt their love and support. The fans gave us so much energy that we were blown away.”
Click Studio’s initiative to offer tailored marketing solutions for K-pop groups in the Arab market is a strategic move. By providing services that include content creation, localization, and more, Click Studio is well-equipped to amplify the presence of K-pop in a region that has a strong affinity for it. – K-Pop News Writer
Featured Image: Click Studio is eager to see more K-pop artists reach new heights in the region. Source: YouTube/@BIGOfficial_GH.
