ENHYPEN, the chart-topping K-pop group, has been named the first global ambassador for the skincare brand Dr. Jart+. This collaboration brings together two Korean-born global favorites: Dr. Jart+, known for its innovative skincare solutions, and ENHYPEN, celebrated for their musical hits.
@drjart_kr #Guesswho 𝗜𝘁’𝘀 𝗘𝗡𝗛𝗬𝗣𝗘𝗡! 7명의 엔하이픈 멤버들이 추천하는 닥터자르트 시카페어™💚 각 멤버별로 추천하는 제품이 궁금하다면? Stay Tuned😉 #닥터자르트 #엔하이픈 #시카페어 #drjart #drjartcicapair #Drjart_with_ENHYPEN #ENHYPEN #kpop #kpopfan #JUNGWON #HEESEUNG #JAY #JAKE #SUNGHOON #SUNOO #NI_KI #cicapair #cicacream #skinrepair #틱톡뷰티 #tiktokbeauty #kbeauty #koreanskin
“We are so excited to welcome ENHYPEN and their fans into the world of Dr.Jart+,” said Christopher K. Wood, Dr.Jart+’s Global Brand President. “Dr.Jart+ brings joy to its community through its high performance skincare and whimsical, engaging campaigns. ENHYPEN is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for art, creativity, innovation, and great skin.”
ENHYPEN’s leader Jungwon said, “I was very surprised when I first heard of our collaboration with such a renowned brand. Even now, it’s somewhat surreal that we are the brand’s first global ambassador—I’m more than thrilled for this collaboration.”
@drjart_kr 닥터자르트 첫 글로벌 앰배서더 엔하이픈의 단체 인터뷰 공개🎤 어떤 이야기를 들려줄지 같이 한번 볼까요?🎬 #닥터자르트 #엔하이픈 #시카페어 #drjart #drjartcicapair #Drjart_with_ENHYPEN #ENHYPEN #kpop #kpopfan #JUNGWON #HEESEUNG #JAY #JAKE #SUNGHOON #SUNOO #NI_KI #cicapair #cicaserum #cicacream #skinrepair #틱톡뷰티 #tiktokbeauty #kbeauty #koreanskin
ENHYPEN is leading the charge
However, the announcement has met with mixed reactions from ENGENEs, ENHYPEN‘s fanbase. Some fans have expressed concerns over Dr. Jart+’s affiliation with Estée Lauder Companies Inc. The latter acquired the former in November 2019. Estée Lauder’s reported support for Israel in the Israel-Palestine conflict has led to discontent among fans.
Despite the controversy, Dr. Jart+ is set to debut its partnership with ENHYPEN in a new campaign titled “Supercharged repair, Cicapair™.” The campaign will feature the members tackling challenges that align with the skincare benefits of the Cicapair™ line. Fans and skincare enthusiasts can catch a first glimpse of the campaign at www.drjart.com/global-ambassador.
The new Dr. Jart+ Cicapair™ line, enhanced with a potent Cica Complex and ingredients like Allantoin and R-Protector, aims to improve the skin barrier and reduce irritation. The products, infused with Centella Asiatica Extract and CoolSonic Technology, have a powerful soothing effect. The updated Cicapair™ line will be available in South Korea in November 2023, in China in December 2023, and across Europe and the U.S. in the first half of 2024. While some fans may not approve, the collaboration is poised to bring Dr. Jart+’s products to a broader audience, with ENHYPEN leading the charge. – K-Pop News Writer
Featured Image: This new feather in ENHYPEN’s cap ruffled some fans’ feathers. Source: X/@en77_pen.
