On September 19, the world watched ENHYPEN leave Korea to attend Prada’s Spring/Summer 2024 show in Milan. After checking into their hotel, the members teased the event on social media, heightening fans’ anticipation.
Prada Ambassadors ENHYPEN take off for Milan to attend the Prada SS24 Womenswear show in a full Prada look.
#PradaSS24 #MiucciaPrada#RafSimons pic.twitter.com/dyvdrW83IO— PRADA (@Prada) September 20, 2023
Carefully chosen clothes
Before the show, they spent some time exploring the city, turning the streets of Milan into their own runway. Heeseung, Jake, Jay, Jungwon, Ni-ki, Sunghoon, and Sunoo looked like models as they headed to Milan’s Prada store. They remained calm, cool, and collected even as the crowd behind them grew larger. A video that captured them greeting ENGENEs went viral on social media.
@jakeilmaranza Milan fashion week #milanfashionweek #enhypen #enhypenedit #milan
Two days later, the fashion show was in full swing. ENHYPEN, dressed in Prada’s Fall/Winter collection, drew plenty of attention. Their entrance was grand, with the cheers of fans heralding their arrival. Their star power was palpable, and they looked regal in their carefully chosen clothes as they took their front-row seats. While Heeseung chose a cream coat with a green color-blocking border detail, the others opted for more comfortable looks. Sunoo, for instance, donned a brown sweater featuring a stylish peekaboo sharp lapel collar.
For footwear, the boys sported Prada’s Diapason brushed leather lace-up shoes in an all-black or black and burnt sienna colorway.
ENHYPEN stole the show
The show was as much about connections as it was about fashion. ENHYPEN mingled with other Prada brand ambassadors, such as Benedict Cumberbatch, Emma Watson, Hunter Schafer, and Scarlett Johansson. They also chatted with Miuccia Prada, the fashion house’s head designer and founder of its subsidiary, Miu Miu.
@arvmintch The way Miuccia Prada looking at Ni-Ki… they’re smiling so precious #ni_ki #nishimurariki #enhypen #ni_kienhypen #enhypenxprada #miucciaprada #arvmintch #추천 #milanfashionweek #trending
There were many important people there, but ENHYPEN stole the show. That they did so isn’t very surprising. Earlier this year, during the Prada Fall/Winter 2023 Menswear show, they set a record in terms of MIV® (Media Impact Value). They generated an astounding 11.2 million USD, previously unheard of at Prada events.
Beyond Milan, ENHYPEN‘s influence in the fashion scene is growing. They were named ambassadors for Prada during the Spring/Summer 2024 edition of Seoul Fashion Week. In the worlds of K-pop and fashion, ENHYPEN‘s rise is meteoric, and their presence at these events is a testament to their global appeal and unmatched charisma. – K-Pop News Writer
Featured Image: The boys could easily be on the catwalk. Source: Twitter/@enhypenupdates.