K-pop boy group ENHYPEN takes over the fashion industry as they are named Seoul Fashion Week’s brand ambassadors for the 2024 Spring/Summer edition. 

Officials for the Seoul Fashion Week SS24 confirmed to Vogue Business that the septet has been tapped due to the “growing global hunger for Korean culture.” 

 

The Seoul Fashion Week started on Tuesday, September 5 and will run until Saturday, September 9. It will be held at the Dongdaemun Design Plaza (DDP), which is located in Seoul’s most fashionable district.

ENHYPEN X Prada 

The news of ENHYPEN’s participation at the Seoul Fashion Week came months after the group was announced as brand ambassadors for the fashion luxury brand Prada in June 2023. 

Prior to that, the seven-piece act attended Prada’s men’s fall 2023 fashion show in Milan in January. According to reports, ENHYPEN’s group appearance at the runway show generated $40.4 million in media impact value. 

Hence, it’s no surprising how the artists under BELIFT LAB are already considered to be fashion icons. During the opening of Seoul Fashion Week, Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Niki flaunted their jaw-dropping visuals as they were fully dressed in Prada. 

 

Moreover, they also attended the Prada Mode in Seoul installation titled “Plural and Parallel.” The group’s appearances were posted by multiple fashion magazines including W, VOGUE, and ALLURE.

 

Prada also shared photos of ENHYPEN in their event, alongside their other brand ambassadors Kim Taeri, Lee Byungheon, and Esom. 

ENGENE’s excitement for ENHYPEN

Apart from being brand ambassadors for Prada, ENHYPEN were also tapped by Airbnb to be hosts for the fashion show. Two lucky guests were able to preview Seoul Fashion Week with an overnight stay at DDP. 

“We are honored to partner with Airbnb and DDP to bring guests behind the scenes of Seoul Fashion Week like never before. It’s so exciting to be part of the K-Wave movement, and share the magic of Korean music and fashion with the world.”, the group’s leader, Jungwon said then about the partnership.

Given ENHYPEN’s participation in Seoul Fashion Week, the group’s fandom, ENGENEs expressed their excitement for the boys upon hearing the news.  

Fans congratulated ENHYPEN and trended the hashtags #ENHYPEN_SFWAmbassadors #ENHYPENxPRADA on social media. “That means they are the face of the event this year. OMG, they are so big,” one fan wrote.

 

ENGENEs also applauded Seoul Fashion Week’s decision to have the septet as ambassadors following their successful appearance at the Milan Fashion Week in January. There, ENHYPEN showed their remarkable impact as they drew in almost 7,000 fans, a crowd size the event had not seen in its previous years.

 

Meanwhile, after their participation at the Seoul Fashion Week, the “Polaroid Love” singers are flying to Japan. They are slated to hold a two-day concert at the Tokyo Dome this September 13 and 14.

The show is part of the ENHYPEN WORLD TOUR ‘FATE’ IN JAPAN. They will then continue the tour in six cities across the United States throughout October.

Featured image: ENHYPEN attends Prada Mode event during the Seoul Fashion Week. Credit: Twitter/ENHYPEN